Wednesday, August 21st, 2013 at 11:20 am  |  10 responses

LeBron James in New Nike ‘Possibilities’ Ad (VIDEO)

Beat the Champ.

The Swoosh’s latest commercial—”Just Do It—Possibilities”—features LeBron James, and carries the message that we’re all capable of doing a little more. Nike gives us more info on the spot, and what it all means:

Nike’s new campaign, “Possibilities,” inspires viewers to push their limits and strive to reach new goals through a variety of playful scenarios featuring an all-star cast of athletes and guest stars. Digital and social media activations help viewers to #justdoit themselves through a series of Nike+ challenges. The film begins with the line, “If you can run a mile, run a race, run a marathon, outrun a movie star.”  Different challenges and scenarios emerge, each challenging characters in the film — and the audience — to push themselves to new limits.

The film features basketball star and reigning NBA MVP, LeBron James; world No. 1 tennis icon Serena Williams; Gerard Pique of FC Barcelona and Spain; and boxing sensation Andre Ward. Actor Bradley Cooper narrates the film, which was directed by the acclaimed Nicolai Fuglsig, and features a guest appearance by actor Chris Pine.

As part of the 25th anniversary of ‘Just Do It,” the inspirational message doesn’t stop when the film ends. “Possibilities” seeks to inspire everyone in their personal achievements through Nike+. The film is a challenge to the audience, who can physically take part in the film’s concept through a series of Nike+ challenges.

Viewers can explore their own “Possibilities” through several activations, including Nike+ Running and NikeFuel challenges.

The Challenges feature on the Nike+ Running app enables runners to set a distance goal, invite Nike+ friends to join and race to the virtual finish line. Users can determine the Challenge’s name, mileage goal, time period and participants, and a new chat feature allows friends to encourage each other and share tips throughout the Challenge. Runners can stay motivated by checking the live leaderboard to track progress and see where they rank amongst their friends.

From Aug. 20-Sept. 13, runners using the Nike+ Running app can log their Nike+ miles towards winning a once-in-lifetime running experience, as part of Nike’s crowd-sourced Free Run concept. For more info on the Just Do It campaign visit nike.com.

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  • LLC#12

    I’ve seen a lot better Nike ads, but it was alright.I don’t like “soccer” much, but this is one of my favourite Nike ads. A little cameo from Kobe too! http://www.youtube.com/watch?v=cl0IlD4qLUM this one is a classic too, “The Black Mamba”. http://www.youtube.com/watch?v=sPw6hvYC-p4

  • http://soundcloud.com/tray-8 T-Ray

    I guess this commercial is the closet we’ll get to seeing LeBron in a dunk contest.

  • north

    cool commercial but horrible voice over.

  • spit hot fiyah

    it would have been awesome if he changed his mind on the set and was like: “nah, i’m not going to do that scene”

  • daBiz

    can the king finally get his own campaign again? i mean, really??

  • http://soundcloud.com/tray-8 T-Ray

    Lol he would never live it dow.

  • Hussman25

    Dunk was a 45

  • Darksaber

    “Is that Pique? Yeah, that’s Pique.”
    HA, that line delivery gets me every time.
    Bradley with his Silver Linings Playbook voice for this one it seems.

  • Darksaber

    One more thing: TRAVEL, Bron.
    (This is slamonline after all. Obligatory hating on the best is the norm)

  • fxchristoe

    nice choice with bradley cooper