Friday, February 6th, 2009 at 10:48 am  |  30 responses

You Say H-O-R-S-E, the League Says GEICO

Ugh: “So it shouldn’t surprise — especially as all sports are scrambling to find new places to hang “for sale” signs given the current economy — that the NBA’s first H-O-R-S-E contest won’t use those letters. As that contest joins dunking and three-point shooting contests as part of TNT’s NBA All-Star Weekend coverage, the as-yet unnamed three contestants — who’ll be overseen by an NBA ref — will play G-E-I-C-O. As in the insurance company that will be the event’s unavoidable sponsor. (Suggestion: The winner then takes on the famous ad lizard to really drive home the brand awareness.)”

(Via: First Cuts)

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  • Hisham Posted: Feb.6 at 10:53 am
    Wow

  • Doc Funk Posted: Feb.6 at 10:58 am
    I, for one, agree.
    *Takes sip of ‘G’*
    Theres nothing wrong with a little corporate sponsorship.
    *Tightens laces on Nikes and adjusts New Era fitted*
    Its not like the game will be played any different.
    *This post is presented by Paul Blart Mall Cop, in theaters now!*

  • Scott Posted: Feb.6 at 10:58 am
    WOw, that sure takes all the fun out of an exciting new event…

  • a_whiteman Posted: Feb.6 at 11:01 am
    How do you play g e I c o?

  • Co Co Posted: Feb.6 at 11:02 am
    Ugh.

  • RobFitz Posted: Feb.6 at 11:14 am
    At least it’s not E-surance, that would have taken forever!

  • TADOne Posted: Feb.6 at 11:16 am
    Soul, meet your maker.

  • Brian Posted: Feb.6 at 11:28 am
    If they were going to add a new event, it should’ve been something like swimming or running in place or going to the store. :(

  • Gerard Himself Posted: Feb.6 at 11:36 am
    all I wanna know is who’s in it. But they still should’ve kept HORSE

  • [...] they’ll be spelling GEICO, not HORSE. At least they could’ve had them spell something random like FRDIT, which [...]

  • Phil B Posted: Feb.6 at 11:56 am
    C.R.E.A.M.

  • Funkdoc Posted: Feb.6 at 1:05 pm
    hahaha

  • rav Posted: Feb.6 at 2:47 pm
    how to whore yourself out nba-style

  • what Posted: Feb.6 at 3:06 pm
    So, does the champion then face off against a caveman?

  • Ken Posted: Feb.6 at 3:12 pm
    What? None of you grew up playing GEICO on the playground?

  • Russ Bengtson Posted: Feb.6 at 3:18 pm
    Does the winner get that pile of money with the eyes on it?

  • eric d Posted: Feb.6 at 3:28 pm
    this game is going to be so easy that a vlad rad could win it.

  • Holy Baller Posted: Feb.6 at 3:55 pm
    Russ: That would be interesting. I still have never figured out the purpose of the eyes on the money stack. Or why it’s in random places, staring at you in that creepy way.

  • Rubens Posted: Feb.6 at 4:46 pm
    ‘kay Holy now I gota look for geico ads, man living in brazil sucks

  • what Posted: Feb.6 at 5:05 pm
    “living in brazil sucks”… yeah, who needs incredibly fine women and nice weather when you can watch 30 second TV spots with stacks of money wearing googly eyes?

  • Moose Posted: Feb.6 at 7:22 pm
    This sucks.

  • donlaker Posted: Feb.6 at 7:40 pm
    geico sucks they ar to expensive and the caveman
    cant score in the low post , david stern stop letting your wife change her mind about which event the all stars will be playing next weekend she already messed up the all star jerseys
    last year. and i could see it now steve nash and mo williams in a dance off and barkley
    could judge……..

  • Moose Posted: Feb.6 at 8:32 pm
    CLICK MY NAME FOR MY FULL COMMENTS ON THE MATTER.

  • Anton Posted: Feb.7 at 12:42 am
    My hatred of Kobe just got sponsored by PFizer.
    “Nothing gets me harder than when Kobe rubs me the wrong way”

  • LilBlue4rmthaO Posted: Feb.7 at 5:21 am
    Next I think they should add 1 or 1 Kobe vs Bron Kg vs Bosh…? What yall think
    Omaha,NeBLASTya Norffside !!!

  • a_whiteman Posted: Feb.7 at 7:52 pm
    As great as 1on1 would be, that will never happen. I would like to see them replace the shooting stars with a 3on3 mini tourney. Games up to 5, losers ball.

  • jose Posted: Feb.7 at 8:44 pm
    it shouldve been sponered by haier at least. (they already sponer the nba at least.)

  • BETCATS Posted: Feb.7 at 9:02 pm
    Ultra Lmao style LOL!!!

  • Teddy-the-Bear Posted: Feb.8 at 4:51 pm
    Rap battle next.

  • Teddy-the-Bear Posted: Feb.8 at 4:51 pm
    Streetfight or boxing match.
    First contestants:
    Quentin Richardson vs. Paul Pierce.

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