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Friday, February 6th, 2009 at 10:48 am  |  30 responses

You Say H-O-R-S-E, the League Says GEICO

Ugh: “So it shouldn’t surprise — especially as all sports are scrambling to find new places to hang “for sale” signs given the current economy — that the NBA’s first H-O-R-S-E contest won’t use those letters. As that contest joins dunking and three-point shooting contests as part of TNT’s NBA All-Star Weekend coverage, the as-yet unnamed three contestants — who’ll be overseen by an NBA ref — will play G-E-I-C-O. As in the insurance company that will be the event’s unavoidable sponsor. (Suggestion: The winner then takes on the famous ad lizard to really drive home the brand awareness.)”

(Via: First Cuts)

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  • http://www.mynameinorange.blogspot.com Hisham

    Wow

  • http://docfunk.blogspot.com Doc Funk

    I, for one, agree.
    *Takes sip of ‘G’*
    Theres nothing wrong with a little corporate sponsorship.
    *Tightens laces on Nikes and adjusts New Era fitted*
    Its not like the game will be played any different.
    *This post is presented by Paul Blart Mall Cop, in theaters now!*

  • Scott

    WOw, that sure takes all the fun out of an exciting new event…

  • a_whiteman

    How do you play g e I c o?

  • http://coco-vents.blogspot.com Co Co

    Ugh.

  • http://noreferences.blogspot.com/ RobFitz

    At least it’s not E-surance, that would have taken forever!

  • http://www.shawn-kemps-offspring.blogspot.com/ TADOne

    Soul, meet your maker.

  • http://madpropstobakedpotatoes.com Brian

    If they were going to add a new event, it should’ve been something like swimming or running in place or going to the store. :(

  • http://www.another48minutes.blogspot.com Gerard Himself

    all I wanna know is who’s in it. But they still should’ve kept HORSE

  • Pingback: HORSE, GEICO, FRDIT | Brian's Thoughts About Airplanes

  • Phil B

    C.R.E.A.M.

  • Funkdoc

    hahaha

  • rav

    how to whore yourself out nba-style

  • http://www.myspace.com/hemantsbeats what

    So, does the champion then face off against a caveman?

  • Ken

    What? None of you grew up playing GEICO on the playground?

  • http://slamonline.com Russ Bengtson

    Does the winner get that pile of money with the eyes on it?

  • eric d

    this game is going to be so easy that a vlad rad could win it.

  • http://dillanleuyahoo.com Holy Baller

    Russ: That would be interesting. I still have never figured out the purpose of the eyes on the money stack. Or why it’s in random places, staring at you in that creepy way.

  • http://www.basketbrasil.com.br Rubens

    ‘kay Holy now I gota look for geico ads, man living in brazil sucks

  • http://www.myspace.com/hemantsbeats what

    “living in brazil sucks”… yeah, who needs incredibly fine women and nice weather when you can watch 30 second TV spots with stacks of money wearing googly eyes?

  • http://hibachi20.blogspot.com Moose

    This sucks.

  • donlaker

    geico sucks they ar to expensive and the caveman
    cant score in the low post , david stern stop letting your wife change her mind about which event the all stars will be playing next weekend she already messed up the all star jerseys
    last year. and i could see it now steve nash and mo williams in a dance off and barkley
    could judge……..

  • http://hibachi20.blogspot.com Moose

    CLICK MY NAME FOR MY FULL COMMENTS ON THE MATTER.

  • http://www.kicksonfire.com Anton

    My hatred of Kobe just got sponsored by PFizer.
    “Nothing gets me harder than when Kobe rubs me the wrong way”

  • LilBlue4rmthaO

    Next I think they should add 1 or 1 Kobe vs Bron Kg vs Bosh…? What yall think
    Omaha,NeBLASTya Norffside !!!

  • a_whiteman

    As great as 1on1 would be, that will never happen. I would like to see them replace the shooting stars with a 3on3 mini tourney. Games up to 5, losers ball.

  • jose

    it shouldve been sponered by haier at least. (they already sponer the nba at least.)

  • http://hibachi20.blogspot.com BETCATS

    Ultra Lmao style LOL!!!

  • Teddy-the-Bear

    Rap battle next.

  • Teddy-the-Bear

    Streetfight or boxing match.
    First contestants:
    Quentin Richardson vs. Paul Pierce.

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