TNT Continues to Dominate NBA Broadcasts
Despite Charles Barkley’s noticible absence, the NBA of TNT’s viewership scored major wins this season. Check the key improvements in the target demos: “TNT closed the books on another successful NBA campaign, posting a 14 percent increase in total viewers over the course of 53 regular-season games, with an average delivery of 1.71 million fans per contest. As expected, the core demos grew proportionately, as TNT notched a 17 percent improvement among viewers 18-49 (980,000, up from 835,000 in the ’07-08 season), while upping its share of adults 25-54 by 16 percent to 881,000.
“The highlight of TNT’s roundball coverage was the Feb. 5 Boston Celtics-Los Angeles Lakers game, a rematch of the ’07-08 NBA Finals that drew 4.36 million viewers, the most for any NBA contest on cable this season. TNT also hosted the most-watched NBA All-Star Game in four years, as the Feb. 15 exhibition drew 7.69 million viewers, a 20 percent increase over the previous year’s East-West showdown.”