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Monday, April 6th, 2009 at 1:26 pm  |  38 responses

What Shirts Are Players Wearing?

by Ryne Nelson

Is it the NBA’s goal to play in 100 percent organic cotton jerseys, have players lace up in sneakers made from trash, and shoot recycled Spaldings? Would players be willing to trade their gas-guzzling H2 hummers for Acuras? Not yet and probably not ever, but teams and players are at least sending the right message about the environment this week.

Mutoni gave us some quick details before, but you might be interested in some more info about the League’s first Green Week April 2-10:

“To further encourage fans to reuse and recycle during NBA Green Week, the NBA Store in New York City will host “Recycling Dreams,” a footwear drive to collect gently worn athletic shoes. Customers who bring in shoes will receive a 20 percent discount on their purchase of new athletic shoes. All donated footwear will go to Hoops 4 Hope, a global not-for-profit organization that supports youth development throughout southern Africa with programs that teach life skills through the game of basketball. In addition, the NBA Store, NBAStore.com, Dick’s Sporting Goods and select team retailers will feature the 100 percent organic cotton adidas shooting shirts, recycled Spalding basketballs, and Team Bean reusable shopping bags made from recycled materials, in addition to more environmentally friendly items, giving fans the opportunity to ‘buy green.’”

In truth, donating your old sneaks for an NBA Store discount is a fresh idea, but carbon credits and reusable shopping bags have questionable affects. Spreading the green message is really what counts, and the NBA has launched a pretty successful inaugural campaign. The League launched NBA Green, featuring everything from tips for fans to interviews with NBA players.

Oh, and if you happen to like the organic cotton shirt DWade is modeling at Heat home games, be sure to support the cause by purchasing a $25 Green Week t-shirt!

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  • sixersforlife

    Nice tees, so wish they had an nba store here in London

  • Harlem_World

    Hmmmm…

    Sounds like tokenizm to me…

  • http://www.alllooksame.com Tarzan Cooper

    did emry get fired????

  • Phil B

    half-assed.

  • http://mindyourbusiness@getalife.com Allenp

    Effect.
    Not affect.

  • http://www.twitter.com/TheDiesel Anton

    This year’s MVP award will be in the form of a tofu platter.

  • http://allanzuss@yahoo.com Mendel

    The Green business sure does raise alot of green doesn’t it? Earth Pimpin at is finest.

  • http://www.youtube.com/watch?v=RBQEmmgDl9I Boing Dynasty

    The only good thing to come of this so far is the Nuggets new green jerseys, and JR Smith deciding to play like its the McDonalds all american game since he started wearing it.

  • http://slamonline.com Russ Bengtson

    *wears third alternate jerseys and matching accoutrements*

  • http://www.slamonline.com Ryan Jones

    This is absurd, except for the Hoops 4 Hope part. True Slam heads will know what a great organization that is.

  • http://www.okpowerball.net/ OKPowerball

    Indeed…

  • http://www.shawn-kemps-offspring.blogspot.com Izzo

    This is funny.

  • JoeMaMa

    It’s great to see how many surface level changes we can make, without really changing anything at all, if we kind of try!!

    Co-sign Boing’s thoughts on JR. The kid is killing it right now.

  • Mr. Mackey

    This is really going to help the environment, mmmkay. We should all do our part to help, mmmkay. I wonder why it helps just southern africa, mmmkay.

  • truthteller

    Anton, that was funny but you are wrong. This year’s MVP trophy will be made out of styrophone and it will be made in the shape of a mug.

  • http://docfunk.blogspot.com Doc Funk

    To be fair, the NBA has been recycling stubborn coaches and bad GMs for decades.

  • http://slamonline.com Russ Bengtson

    Actually, I have it on good authority that the MVP is going to receive one of those old MTV astronaut trophies with the original name crossed out. The NBA bought a whole bunch from Michael Jackson’s estate.

  • http://slamonline.com Russ Bengtson

    And Hoops 4 Hope gets my endorsement for sure.

  • http://shawn-kemps-offspring.blogspot.com Cheryl

    Y’all are cracking me up while I’m at lunch, eating my black beans and rice burrito that I got from Whole Foods (Kha!) that I carried back to work in my canvas reusable grocery bag. And y’all think I’m joking…

  • http://slamonline.com Russ Bengtson

    I went to McDonald’s for the first time in forever today and asked for lots of extra bags and napkins and straws so I could throw them out without using them.

  • http://www.shawn-kemps-offspring.blogspot.com Izzo

    I believe JJ Redick is currently being paid exclusively in carbon credits.

  • http://www.lkz.ch Darksaber

    Umm, define “gently worn” shoes? Can i bring in my OG Jordan XI’s in blk/red that i mistakenly wore for tennis last week, the result being a loosened toecap (and me holding back tears) so they can be repaired?

  • Rod Fillmore

    Huh. Enviro propaganda everywhere you look. Now go turn off your lights for an hour like a good little peasant.

  • wilz

    all this green is subliminal advertising for legalizing the reefer. keep it up

  • http://www.ojhoops.blogspot.com the baconator

    Great idea in concept, but I don’t know too many people who “gently” use their bball shoes. Most ball in them til next season or they’re done with them. Props though for going green

  • Mr. Mackey

    Rod Fillmore is right, mmmmmmkay. There is a little global warming but not to the extent “they” say there is, mmmmkay. It’s all just a big scam for the international bankers to rob the people, just like the G20, mmmmmmkaaay.

  • http://slamonline.com Russ Bengtson

    @the baconator: Um, the millions of people who buy basketball shoes and don’t play basketball in them?

  • http://www.twitter.com/TheDiesel Anton

    The Celtics should be going purple and gold

  • http://wherespmac.com Justin Adler

    Living is especially personal for J.R. Smith who lost his best friend due to burning fossil fuels.

  • http://wherespmac.com Justin Adler

    *Living green, although Living in general probably applies just the same.

  • vtrobot

    Yeah making more t-shirts and additional jerseys will definitely fix everything. Dumb. They should make players wear the actual old jerseys, not throwback replicas. And wear the old short shorts too. That would be some seriously recycling and it was funny as h*ll to see Lamar and especially Bynum in those shorts last year.

  • marc

    I love the NBA green message and all the new “green” uniforms, shirts, shoes, etc… I’m sure they were all magically created, and not made in some factory spewing pollution. Green is about feeling good and marketing. Kudos for the NBA for catching on and taking advantage of it.

  • http://www.ojhoops.blogspot.com the baconator

    @Russ: Point taken, haha. I forgot about all them, which is weird cuz that’s what I do. Nevermind then….

  • http://slamonline.com Russ Bengtson

    True story: I went to a Knicks/Bulls game at the Garden this year, and when I went into the Bulls locker room afterwards, there was a pair of basically brand-new Hyperdunks in the garbage. Pretty sure they were Tyrus Thomas’s. A few minutes later they were gone—figure they got “rescued” by a locker room attendant—but still.

  • rav

    harlem_world – they have some NBA stuff in the adidas store on oxford st/bond st

  • starbury&stevey

    No mister Josh Howard…not that “`green´´ ..

  • http://www.basketballjerseyworld.com NBA-JERSEY-KING

    Have all teams been wearing GREEN uniforms this week? What do the Celtics do then? Oklahoma can re-cycle old Sonics away uniforms if that helps, they’re green…

  • Plasticman

    I wonder if the Lakers will go green too?

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