Friday, September 4th, 2009 at 9:00 am  |  27 responses

NBA to Unveil Twitter Rules

by Marcel Mutoni

All told, the vast majority of NBA players on the über-popular social networking website say very little of consequence. Most of their tweets are inane, self-promotional, and add absolutely nothing of value (this is true for most other people in the twitterverse.)

Following in the No Fun League’s footsteps, David Stern and his team want to make sure this thing doesn’t get out of hand. Like, you know, someone sending out a tweet in mid-flight, as he catches an alley-oop … or something.

Yahoo! reports:

“Obviously, there is a happy medium between tweeting before the game and tweeting from our bench during the game,” Stern said by phone. “You want to make sure that pop culture doesn’t intrude on what brought us here, which is the game, and that we show the right respect for the game.”

Stern described the NBA’s guidelines as “nothing too serious. We just need to make sure when it’s OK to Tweet and when it’s not OK to Tweet so it at least focuses around the game,” he said. “It would look unusual for a guy sitting on the bench to pick up his cell phone, and I think we can agree that he probably shouldn’t be writing e-mails.

It’s not about Twitter; it’s about the line of communication. That’s what we’re focusing on. We’re happy to let it play out to see if it merits all the attention that it’s getting. We don’t want to overreact.”

The NFL’s new social media policy restricts players, coaches, and virtually anyone else associated with the production of a game from interacting with the outside world 90 minutes prior to kickoff, and only after having supplied accredited media members with the requisite clichés following each game. I would expect the NBA’s own policy to more or less fall in line with this.

In other words, Scott Skiles can finally have some inner peace.

(image culled from The Baseline)

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  • http://www.another48minutes.blogspot.com Gerard Himself

    My guess? There will be at least 40 comments saying that Stern is evil, and that it is wrong. But Stern is right. He’s not banning anything, he is just saying: don’t twitter before or in a game, and be careful what you say about official team stuff. Nothing wrong with that.

  • rav

    if a player tweets during the game the coach should smack the player upside the head for not focussing on the game

  • http://www.hibachi20.blogspot.com Hursty

    Fair enough.

  • http://www.twahc.blogspot.com twahc

    too bad that there are enough people who does follow tweets…. therefore Stern had to do something. I think it’s good, atleast it will reduce alot of ‘blahs’ from players and such.

  • http://johnharrisbasketball.com John

    I wish Twitter was around when Bob Knight was coaching.

  • http://www.manutd.com Z

    I’ m down with it. No matter what people say, to me, if you’re tweeting at halftime like Charlie V, you’re not 100% committed to the game you’re playing right now. Perhaps I’m old school but whatever. I also think that a lot of players are missing the point with twitter. They should use it as a self promotional tool for their projects /ventures and to interact with fans (sometimes). If you give too much access than fans will lose interest because the separation is not there anymore. I mean, do your fans really need to know your personal hygiene routine in the morn?

  • http://dsfjkf.com Jukai

    I’m down with what hypothetically Stern wants, but we’ll see what is actually thrown into the rule

  • k.a.

    I wouldn’t mind allowing half time tweets. If only it allows us to call out the players who made boneheaded plays in the 1st half to buck up in the 2nd. “hey vince stop taking early jumpers and take it to the basket!” kinda stuff…whaddaya mean that’s the coach’s job?

  • BostonBaller

    I have no problem with guidelines on twitter for players. This is a game AND a business, therefore if you are paid millions then you need to focus on the game regardless if you play 40 minutes or ride the pine every game. 2 hours before the game, not at all during the games or halftime and AFTER media time is fine. Nothing a player has to twit is so important or mind blowing that it has to be done right away. lol.

  • MR4U


  • http://idunkonthem.blogspot.com albie1kenobi

    tweeting on the job is like me browsing SLAMonline at my work desk.
    did i just shoot myself in the foot?

  • http://www.dynastyhoops.com Isaac kwapong

    Yeah, Stern is right on point. If the NFL has introduced somefin similar, then i am sure it will also help the NBA. I am sure this new policy will keep players and officials from been distracted before games.

  • Ken

    LOL at albie1kenobi.

  • dial up

    It was halftime, they are all resting and barely listening to the coach to begin with. You really think these guys are that focused??? Maybe your old school, but lack common sense. It’s entertainment and you really think it takes them more than a few min to do a tweet?? Who THE HELL Cares. This isn’t church.

  • LeoneL

    Then Stern proceeded to create a Twitter account to follow NBA players to see whether they are tweeting (I effin’ hate that word)while playing.

  • Krishan

    This is fu(kin insane. I’m not a fan of twitter, but really, twitter?? Motherfu(kin TWITTER?? Why would the league waste time with this? So some guy goes to the internet at halftime. Or on his way to the lockerroom. Not saying that that should be condoned, but please, “respect for the game”? How contrived and pretentious can you get? Leave it to the organization to discipline these players, don’t go and actually draft a mandate barring players to tweet, holy sh!t.

  • http://idunkonthem.blogspot.com albie1kenobi

    also, if this was JORDAN speaking, “You want to make sure that pop culture doesn’t intrude on what brought us here, which is the GAME OF BASKETBALL, and that we show the right respect for the GAME OF BASKETBALL.”

  • Yesse

    Can’t say im surprised.

  • Josh D

    The ATP tour did this too, i agree that they should be no tweeting on the benches or the locker room but if they put any more sanctions it’ll be a stupid idea

  • Suga Ray.

    Everything else Stern does is stupid but this makes sense.

  • LA Huey

    I’m alright with what he’s saying but it is Darth Stern so we’ll have to wait and see…

  • http://www.realcavsfans.com Anton

    what a twat

  • http://ballislife.com Moose

    @DavidSternCommish Sounds like a good idea.

  • http://www.sportsfanwire.com Martin

    @John whatever device Bob Knight was using to tweet on wouldn’t last 4 minutes into the game before he chucked it onto the court. I imagine he’d use up a lot of the limited characters with !!!!!!!!!!!!!!!!!!

  • http://saintmark5171@yahoo.com M.Bloxton

    i cant believe im sayin this, but the commish is right

  • Darko

    Commish should leave it upta coaches….

  • D.A.

    Who has their phone on the bench with them anyway? Where does one put it? If they are checked into the game, does Charlie turn to Jonas Jerebko and be like, “yo dawg, hold my cellie, I’m waiting on a RT from Richard Jefferson….” or does he tuck in in the sock and tweet at the free throw line….. honestly, I’m sure they can wait till after the game….