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Tuesday, September 8th, 2009 at 10:00 am  |  26 responses

Nets Ink First Practice Jersey Ad Deal

The Nets, pioneers that they are, will receive a small financial boost from a hi-tech firm: “The New Jersey Nets are the first NBA team to sell a practice jersey sponsorship, which will put the logo of PNY Technologies on practice uniforms this fall. The company, a flash-drive manufacturer based in Parsippany, N.J., also bought the naming rights to the Nets’ practice facility in East Rutherford, N.J., to be called the PNY Center as part of a two-year sponsorship agreement. Brett Yormark, president of Nets Sports & Entertainment, refused to comment on the value of the sponsorship. PNY officials would not disclose the specific value but said they are paying in the low six figures for the overall team deal.”

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  • http://www.another48minutes.blogspot.com Gerard Himself

    I can live with this, as long as the League doesn’t allow ads on game jerseys….

  • rog123

    This is getting scary. I don’t wanna see a viagra patch on the chicago bulls game jerseys

  • http://jggamer14@aol.com jose

    co-sign gerard…i feel ya

  • http://www.bulls.com Enigmatic

    Cosign Gerard.

  • underdog

    I can’t really measure how much marketing value the Nets practice uniforms have.

  • http://idunkonthem.blogspot.com albie1kenobi

    soccer jerseys all over the world have already been whored out as moving ads. it’s time for NBA to get with the program.
    global recession what!

  • http://www.slamonline.com Wayno

    uh-oh…it’s only a matter of time before we see it on game jerseys…this sucks.

  • boy sanchez

    I hate seeing ads on the jerseys!
    Hope that there won’t be ads on game jerseys just like in Europe leagues… I mean, it destroys the whole look of the jersey AND what the jersey represents!

  • http://vandelayindustries.com Art Vandelay

    most of the arena-names are already sold to sponsors, the mvp-award is presented by a mediocre (at best) car company (why, by the way????), that should be enough I think (and hope)…

    Just imagined the Pistons with a big GM-logo on their game jerseys…oh wait…

  • rav

    out of interest would you accept sponsors on game jerseys (the sponsor replaces the team logo across the chest) if it meant you’d get cheaper tickets (e.g. you dont need to be on a 6 figure salary to get a decent spec lower level season ticket?)

  • todd

    Oh dear, doesn’t sound promising…
    I’m from New Zealand (home of Sean Marks) and our league has had to stoop to sponsorship on the jerseys. It’s gotten so bad our teams are no longer known by placename-nickname, it’s now sponsor-nickname eg. Chicago Bulls would be, say, Coca Cola Bulls! It’s terrible!

  • http://www.another48minutes.blogspot.com Gerard Himself

    Yeah Todd, in my country, The Netherlands (home of Elson, Gadzuric, and birthplace of Rik Smits) it’s always been like that. Horrible. Every few years team names change.

  • dave

    In the PBA (philippines) it’s always beeen like this.
    Every team is named Coca Cola,Burger King, you know the drill…
    THe only league where you know the team by the place not the company sponsoring is the small time regional competitions.

  • Coast

    @rav:
    The ticket prices will not go down, regardless of whether or not game jerseys get ads.
    If the ticket prices do come down it’s because the fans just don’t want to go watch and it’ll be a way to attract them (i.e. in a struggling economy), and not because of ad sales.
    The ads on jerseys are a replacement or addition of revenue, and not for the fans by way of a ticket price reduction. I can’t imagine any league has actually taken on jersey ads to actually lower ticket prices.
    I’m sure most of the European basketball and soccer followers here can agree with that.

  • Coast

    Also, I guess one of the positives of this is that it is actually a locally (NJ) based company.

  • john

    this shouldnt be allowed, this is how it starts and soon the NBA will be like soocer (football) where the sponsors logo is about 300% bigger than the city/team logo

  • http://realcavsfans.com Anton

    The Sacramento Burger Kings vs. The New Jersey.nets

  • http://hibachi20.blogspot.com Blinguo

    Reversible practice Jerseys is how the Nets plan to escape financial crisis this season. Twice the billboard ad space.

  • http://www.facebook.com mat smith

    alot of football (soccer) teams have charities on them now like Unicef and what not, I think thats a good idea if they must, but I guess its all about the money.

  • http://www.yamahyouth.com Gerwin

    cosing Mat Smith
    @Gerard, make that every year….
    I agree with Gerard. Due to the almost constant change of sponsors it makes the Dutch leaque one which is hard to follow. Especially when one big sponsor changes teams after a year. You don’t want that to happen in the NBA.

  • rikson

    Well im guessing they need the money! So im cool with it – better than to be broke…. But im from europe and used to sponsors on jerseys, and despite all the comments: “Its not so bad!”

  • rav

    @coast – was a hypothetical situation. over here (i live in liverpool) we’ve had sponsored jerseys for over 30 years but one positive of this is that going to games is for most people (esp in a blue collar city) very affordable (£36-38 a game, which is roughly $60-63) anywhere in the ground (from the back of the upper tier to front row seats), whereas if there were no ads then they’d get the money from elsewhere (i.e. ticket revenue, so instead of the £2 a year rise over the past 10 years or so it’d be more like £4-5 a year rise in ticket prices so the tickets would be around £60 instead of £38), hence why i said that but jersey sponsorship started in the 70s before sport got commercialized and it was very affordable to go to games whereas now a league that is very commericalized would probably not use extra ad revenue to subside ticket prices (if so then maybe by a very small amount). although since MLS started having sponosors have ticket prices gone down – there’s a fairly recent case study about jersey sponsors in the US, albeit in a much less successful league

  • rav

    @gerwin – its not that hard to tell which team is which when they change sponsors – usually they keep the same colour scheme (on the home kit) and they probably change the away kit but the badges stay the same so its not that hard to tell who’s playing who (although the dutch league have some horrible kits in there)

  • Coast

    Yours is an interesting case. Are those prices for Liverpool FC or Everton? Or are they the same?
    I could only hope that would be the case here in North America. But you’ve probably read plenty about teams “rebuilding” or the “potential” of their young core players. Teams in the NBA too often delays ticket prices freezes or decreases for NBA teams. I know the Raptors do. At least they’ve picked up some new players.

    How long are the jersey sponsorship deals for EPL teams? It seams like Liverpool has had Carlsberg for a while.
    It seems like it’s tolerable when the jersey sponsor appears with the team for at least a few seasons.
    Arsenal seems tied to Emirates now, but Man U probably won’t have AIG after their deal ends after this season (given that US taxpayers partially own AIG).

  • http://www.yamahyouth.com Gerwin

    @rav, what I was trying to say that it happens that it is the Microsoft Lakers this year and the Microsoft Pistons next year. Quite confusing. BTW, colour schemes unfortunately also change, just like logo’s…

  • rav

    @coast – its for liverpool, everton’s prices are roughly the same (maybe slightly less) and man united’s tickets are a bit more – the london teams (arsenal, tottenham and chelsea esp) are £50+ usually. sponsor deals vary usually from in some cases (esp in lower league teams) from one or two years to multiyear deals (such as arsenal and emirates is something like a 10 year deal and liverpool have had carlsberg since 1992), so when they’ve had the same sponsor for many years its not that bad.

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