Wednesday, October 14th, 2009 at 4:29 pm  |  17 responses

Hooray for New 2010 Unis? Part 3

The art and mastery of the NBA nu’retro jersey.

by Sandy Dover

The business of the NBA never ends… do you know how you can tell? When teams with perfectly fine game uniforms start coming up with retro-modern combinations of old Cavaliers 2010 alternateuniforms, call them “alternates” and use them for those seeming ubiquitous theme nights that take place at so many arenas.

The latest incarnation of what I (and the Jordan Brand has dubbed a few models of its shoes) call “nu’retros” (or “new retros”) are the Cleveland Cavaliers’ latest addition to their garb closet. Many of you all probably remember those excellent throwback Cavs uniforms in white with blue and orange trim from 2006-2008, which were actually commemorating what the team called “Celebrating An Era” back in the ’86-87 season. Well, Cleveland decided to bring back the feel of that so-called era (mind you, it was a time when Cavaliers ownership and management would trade away top first-round draft choices, draft inferior players, and generally succumb to the talents of Michael Jordan—what an era [I see you, Brendan]) with an added touch of new- and old-found nostalgia.

The new uniforms replace the dominant white, blue and orange theme and instead use the original (and current) colors of the Cavs’ past; in a closed-hole adidas ClimaCool mesh, wine/burgundy is the main hue, while the arched “CAVS” and round numerals return trimmed in yellow gold and white. The collar, armholes, elastic waist and shorts use a basic tri-color pattern of wine, white, and gold (in that order) to finish the look—and that’s it.

While unnecessary, the brilliance of the uniform is that it does exactly what many primary NBA uniforms fail to accomplish—simply, it incorporates the new and blends the old in a team look that aesthetically is pleasing and is palatable for design. The Cavs’ spin on their own nu’retro is an excellent model for teams. It’s what the L.A. Lakers did when Nike went forward for their primary uniform updates in the ’99-00 season. It’s what the Miami Heat went for in the same season, in retaining their franchise look with new fabrics and formatting. Ditto for the Detroit Pistons, Chicago Bulls and Milwaukee Bucks. You even see it in the new Philadelphia 76ers uniforms, as they decided to use modern styling and fabric technology to create primary nu’retros for their own team.

It would be wonderful if other franchises would look at the Cavs’ latest creation and give themselves a boot for some good updates. One great example would be the San Antonio summoning their old Hardwood Nights uniforms for five years ago and readopt them as an integral look for away games—remember those? The shiny silver unis (with the dazzle mesh, no less) with the black and white trim colors for the wordmarks, numbers and side panels? Yeah, those were excellent. In fact, another just resurrection would be the Lakers’ bringing back the dark royal and baby blue uniforms from the ’03-04 season as well, the ones that the Lakers wore along the ride to their eventual foray in the Finals (Gary Payton and Kobe Bryant wore some mean pairs of Air Jordans that matched those threads, too—the XII and the III, respectively).

As has been mentioned before, the New York Knicks essentially wear a modern update of their same old classic uniforms, which I think to be nearly worthless with their inclusion of black as a prominent trim color—instead, New York should look at Chicago and the Boston Celtics’ use of subtle mini-logos that actually mean something significant (i.e. a bull and four-leaf clover) and newer mesh options (dazzle and closed-hole) as a way to inspire some new “flavor,” “jazz” or whatever euphemism of personal choice that invokes an updated, visually pleasing aesthetic. The Portland Trail Blazers are another team that chose to renew an old look several years ago, but executed tastefully by adding trace amounts of silver and slight changes in the wordmarks to communicate a fresher appearance without subtracting the classic look.

A few more teams should do as the Cavs have done and add a spectacular nu’retro alternate—check it:

The Golden State Warriors, with a navy blue body with royal blue, gold and white trim from the Chris Webber years.

The Orlando Magic, using a black version of the 2003 update (side panels, neck and armholes, collarbone star and all) with silver pinstripes, and the original 1989 “Orlando” script and numerals.

Phoenicians would probably be even more happy if the home team Suns would replenish their appearance, fall back on the current orange “PHX” third jerseys (“yuck.”) and introduce either an orange version of the 1992 Phoenix Suns uniforms or a black form of the 80s edition of the Suns jerseys (using purple, orange and white as trim, as well).

And for the lovable rogue himself, Gilbert Arenas, the Washington Wizards would make everyone happy by making another version of the black and gold third uni and intro’ing a red, white and blue makeup edition of that (or just use the Hardwood Classic Bullets attire from Michael Jordan’s final season in D.C.—the ones with the actual horizontal stripes).

If the Cavs are lucky, though, they’ll be celebrating their XL anniversary (40th in Roman numerals) with a championship and not rehashing old failures of the Brad Daugherty, Mark Price and Ron Harper variety.

Thanks to Paul at UniWatch for keeping an excellent eye out for the ongoing changes of NBA uniforms.

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  • Rusty

    i have a tmac silver pinstripe orlando jersey, all navy blue, FRESH TO DEATH

  • davidR

    yea, those mid 90s/early 2000 pinstripe orlando jersey’s are still my favorite of any team in any era

  • tony alone

    lakers should wear the unis from the showtime era.

  • ENDS

    The numbers were big. The words in ORLANDO Were tight and the pinstripes were on point besides the Yanks no one did it fresher. Plus that blue magic word logo with the stars was sick every little kids dream Jersey

  • nicol

    are those the ones with the stars?

  • Darrell Armstrong

    I agree with David R. The magic jersey that t-mac wore with the electric reflective shiny stars , an maintaing the pinstripes on the side were the best. I was upset when they changed it to the plane ones (Magic had there worst season) that tyron lue wore and Dwight wore his rookie year. But im happy with the latest ones, adding the old pinstripes with an updated look . GO MAGIC !! innovators of the NBA pinstripes

  • ENDS

    the Magic Logo had the “a” and the Dot of the I as a Big Silver Star. The Dazzle Mesh Jersey right after those had the stars in the fabric (The T-Mac Jersey). I hated those since i loved the Pinstripes but I learned to love them cause they were a fun Variation, not dull and boring like the old New Orleans and Spurs Jersey

  • matt the other jazz fan

    i hear the jazz will go old note logo with new colors starting next year…awesome

  • riggs

    magic jersey with the stars is signed by tmac and framed in my room, its one of my favs of all time :D

  • Soundproof

    Spurs need an alt-retro jersey, maybe some color?

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  • http://staticseth.blogspot.com/ Seth

    I like that burnt red Cavs jersey; much better than the similar styled puke orange they wore last season.

  • Juice20

    id like to see some retro hawks jerseys

  • Patrick

    You don’t have to explain Roman numerals to us. That’s kind of insulting.

  • http://www.slamonline.com/online/category/blogs/san-dova-speak-easy/ San Dova

    PATRICK–>
    I didn’t even know what the “XL” was at first. I thought it was because Shaq was there at first, hahaha (hopefully that tidbit wasn’t “kind of insulting” to you). Nevertheless, I hope you enjoyed the read.

  • Perm

    you’re crazy…there is absolutely no uni that can ever compare to the washington bullets unis. best name, best logo. period.

  • Keynote

    Always a great subject to discuss, but this blog entry is weakened by a lack of mock-up designs to look at. Y’all should contact Chris Creamer and reference some of the fan-designed looks posted on his message boards.

    By the way: the sheer number of Cavs alts is annoying. 5 or 6 different uniforms in one season is overkill. Teams are usually only allowed 3 (home/away/alt); but last year, the Cavs had the orange 80s throwbacks, the blue modern alts, the wine modern away, the white modern home, and the yellow/wine 70s throwback to boot. Adidas gets to sell more #23 jerseys, but the excess weakens their primary brand identity.

    As for this year: this new alt is the same color as their primary away jersey. So, what’s the point? I never understood the Cs having a green alt-jersey, either – but, given the Cs two-tone color scheme, it made sense.

    If LeBron actually makes a break for NY or NJ/BK next year, I shudder to think how many jerseys TPTB will whip up for his new team.

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