Thursday, March 25th, 2010 at 3:40 pm  |  26 responses

Got Some Beats

The NBA and its Beats By Dre love affair.

by Monica Blaze

From Jay Z sitting courtside giving Knicks and Nets high fives, to Biggie chilling up in the spot with one of the 6-5 Knicks, to Shaq and the Fu-Schnickens, hip hop and the NBA have had an inexplicable connection. Whether David Stern likes it or not.

So it’s no surprise that when hip-hop royalty Dr. Dre comes out with his own brand of headphones they become every NBA player’s new favorite toy. Each night players disembark the teaBeats by Drem bus looking like a Beats By Dre army with the oversized, sleek musical earmuffs around their dome. You can even catch Krypo-Nate Robinson entering TD Garden with a customized glow in the dark Kryptonite green pair (which conveniently match his uniform color now). Al Horford of the Atlanta Hawks purchased pairs of the Studio Beats By Dre for the entire team in Hawks’ colors inscribed with the phrase “Gracias, El Jefe” meaning “Thank You, The Boss” to celebrate his first All-Star appearance. It’s safe to say that, NBA Players have a love affair with the Beats By Dre experience.

“My agent contacted me about doing it for the guys and I thought it would be a great idea,” Horford said.

“I wanted a pair since I was just using the white Apple ear buds before,” said Horford’s teammate Zaza Pachulia, “So when I saw the gift box I knew they were headphones and I was happy. But when I saw the Hawks colors and the message he left I had to call him and thank him again.”

Pachuila likes to listen to House and Georgian rap music on his Beats. Perhaps he jams to his own track where he spits a hot eight bars?

But Beats aren’t the newest toy of the NBA just because The Doctor is behind them. They are actually pretty functional.

“They really are juBeats by Drest that much better,” Jamal Crawford said. “I had other pairs of headphones but there is no comparison to these. Lil Wayne’s A Milli is the best to listen to. You can hear every little beat.”

“I like to wear them when we just get into a city,” said Josh Smith. “And they help me go to sleep on the plane when we are arriving somewhere like one in the morning”

Caron Butler of the Dallas Mavericks likes to rock his Beats in his Man Den in the basement at home and bump The Chronic (he is still waiting for that Detox). You can catch his teammate Jason Terry wearing them while stretching before games just to block out the noise and focus.

Studio Beats By Dre are made to cancel outside sound while amplifying the rich bass and treble that exists in hip hop music. For you non hip-hopers, that is the BOOM that makes your booty go thump, keeps the party going and most importantly gets the world’s best ballers ready to hit the hardwood. Dr. Dre has worked with this sound his entire career and knew the boom is what other noise canceling headphones on the market were missing. Still can’t imagine the awesomeness that is Beats By Dre? Imagine Radio Rahiem’s boom box then holding two of them up to your ears. That is the bombastic-ness that is Beats By Dre. For a mere $300, you too can block out the entire world with a pair of these subwoofers on your ear.

The NBA, Beats by Dre connection began with the 2008 USA Olympic basketball team. Monster Cable, the company that produces Beats, thought it would be great for players to try the headphones out on their travels. Word of the Beats By Dre experience spread like Nicki Minaj’s thighs, and in a few seasons players across the league were wearing them. Monster Cable does solicit their products to players, but most purchase their own pair. Monster has connections with the NFL and NHL but their real bread and butter lies in hoops. Currently, they are working on projects that will further connect the NBA brand and Beats By Dre. When talking to a product-marketing specialist at Monster Cable she was extremely secretive about the next step between Monster and the league. Maybe teamKobe Bryant logos on headphones? Player endorsements? Beats By ‘Bron? Hey, anything is possible.

Beats come in a standard black and white and are sold at Best Buy, Apple stores and those crazy, little kiosks in the airport. Want a cool purple and gold pair like Kobe? Or maybe you want your Beats to match your newest Coogi sweater? First bury yourself for still wearing Coogi, but if you want to spice up your beats, ColorWare is the group to go with. You can send your pair in to be customized or they can just get a brand new pair for you. From cotton candy pink, to the color way of your favorite NBA team ColorWare has got you covered.

I own a pair of Studio Beats by Dre and had a pair of BOSE headphones before that. I quickly tossed the BOSE headphones to my mom and began to rock my Beats. I may rock them a little too much. Sometimes I prefer to wear them around the house instead of listening to my stereo. With Beats you hear sounds you’ve never experienced. I listened to the Blueprint 3 and heard reverbs and beats I never knew existed. I was so caught off guard by the sounds; I actually thought someone was sneaking up behind me.

So if you want to look like your favorite NBA player, don’t drop cash on an authentic jersey (if you’re over the age of 25 you shouldn’t be wearing jerseys anyway.) Save your cash and decorate your ears with a pair of Beats by Dre. Ya heard!

  • Add a Comment
  • Share
  • RSS

Tags: ,

  • underdog

    Great ad. I mean article. I’m still waiting for that Detox, too.

  • http://Www.twitter.com Darksaber

    Word spread like Minaj’s thighs? Subtle…

  • http://Www.twitter.com Darksaber

    Hmm, i hate big headphones (classic earbuds from Sennheiser are my thing) but i thought these looked cool when Wade et al started rocking ‘em last season. But alas, by the time these hit the international market (if ever) they would be as common as herpes and therefore lose one of their main selling points: exclusivity. Oh well, still look gorgeous though..

  • namik

    Dark I can get em in India, at almost the same price. I’m sure you can get em in Germany (??).

  • http://www.slamonline.com/ niQ

    I’d probably get the all black one but still, I don’t think I would ever shell out 300 for headphones…

  • Sweetness

    300 dollar too much

  • Tim

    The next thing is to have the mp3 player in the headphones, therefore wireless- why not, they’re big enough

  • http://www.realultimatepower.net doyouwantmore

    Nice commercial.

  • http://slamonline.com Lang Whitaker

    Good stuff, Monica.

  • that dude

    So how much stuff did Monster Cable and the NBA send you guys?

  • Joey E.

    my bro has some. got them last april, they started messing up in late february. they’re nice, but overrated imo

  • http://slamonline.com/ Tzvi Twersky

    Yeah, maybe if I was in the NBA I’d buy a pair. For now I can I live w/o them.

  • http://www.mauricegarland.com Maurice Garland

    Does Jason Kidd have personalized pair of BEATS…get it, huh…Jason Kidd, BEATS…get it. yeah.

  • Sparty’s Law

    My Quiet Comforts are flyer.

  • http://www.slamonline.com Pardeep

    These are sick I tried em on one day and they are unreal I would buy them if I was in the NBA too. Im still waiting for Detox too

  • Ricky

    These are good headphones for people that think Bose makes good home stereos and that Apple makes powerful computers. SLAM should stick to writing about bball.

  • http://realcavsfans.com Anton

    I have have the noise-cancelling feature on my cheap headphones too: I just turn up the volume and all noise is cancelled.

  • Rob

    Not Dr. Dre’s own brand. His own line. These are made by Monster.

  • Lazaruz

    just got some skull candy snoop dogg earphones and they are the best investment ive ever made. they make music so much better. these look sick tho.

  • http://farm4.static.flickr.com/3445/3357407353_c868c2d95c.jpg larrylegend

    where’s the fu(king detox?!?

  • http://Www.twitter.com Darksaber

    Wait, just saw a header for a new Movie review by O!!! Laterrrr…

  • http://shawn-kemps-offspring.blogspot.com Cheryl

    My Klipsch can kick Beats butts anyday!

  • Michael

    yeah that was basically an infomercial, if that was in a magazine it would say advertising feature at the top of the page. I have had my beats for almost a year and they are pretty awesome, I am not an audiophile so there might technically be better headphones out there but for listening to rap/hip-hop they are pretty amazing and you hear songs in a different way to regular headphones. The latest bose quiet comfort are great too, not as much bass but the noise cancelling is just as good and they are a lot lighter. That is the biggest drawback to the beats, they are just damn heavy, oh and massive as well, you definitely get noticed on the train with them on. Luckily I could afford them, but i wouldnt sacrifice much to get a pair if money is tight, they are great, but my wife’s skull candys sound really good too, for nowhere near as much money. The beats are the sh!t on a plane journey though, it shuts out the engine noise really well.

  • http://www.jetsfan.com dapperself

    Good piece. Everybody waiting on that Detox so I guess we have to enjoy the headphones beats by Dr. Dre as another great hip hop substitute.

  • Pingback: AdenaAndrews.com » Blog Archive » SLAMOnline: Got Some Beats

  • http://lovelylocks.biz/faq/ Joannie Andreassi

    To be honest I tend not to believe the hype any more.