Monday, March 22nd, 2010 at 9:30 am  |  10 responses

LeBron James to Re-Sign With Nike

Unlike his playing career, the Plain Dealer reports that there will be no suspense when it comes to who will pay James gobs of money to wear and promote certain running shoes: “James hinted on Sunday that he was close to agreeing to a long-term extension with Nike to continue to be one of their top pitchmen. James’ original seven-year contract that paid him in excess of $100 million with bonuses is set to expire in a couple of months. ‘I don’t plan on going anywhere, maybe I already have a agreement,” James said perhaps not wanting to take away from a formal announcement. ‘I take care of my business on and off the court.’ Last year, James signed an extension with Coca-Cola when a six-year deal he signed when he was 18 expired. Coke — which has used him to pitch Sprite, Powerade and now Vitamin Water — and Nike continue to be his longest-running business partners. It isn’t clear just how much James’ new Nike deal may be worth. The numbers can always been inflated to assume certain incentives and royalties from sales. When James’ initially signed with Nike, at least $90 million was guaranteed including a $10 million signing bonus.”

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  • http://theurbangriot.com/ NUPE

    I wonder if the deal includes an extra 20mil if he goes to NYC.

  • http://www.youtube.com/watch?v=sqSwZgpOad8 SMK

    if you’d left “with Nike” off the headline you’d get a lot more click-throughs… just sayin’.

  • Michael Scorn

    suprised tis didn’t require a press conference

  • LA Huey

    To honor Jordan, he should change to another company =P

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  • http://www.slamonline.com/ niQ

    The life that these kids’ live is just unbelievable. Imagine being 18 or 19 and a company throws $100 million at you for sporting their products. Wow.

  • http://realcavsfans.com Anton

    This obviously means he’ll need to sign with a team with cap room for the financial incentives.

  • Jahi

    The beauty of the free market and scarcity of resources. The more rare your talent and skill, the greater your earning potential. Congrats to Mr. James for knowing his value. I hope he signs with the Knicks, it’d be a great coup for Brand James. The greatest city and the greatest player, a perfect match.

  • I’m Not Famous

    In other news, today is Monday. I mean seriously, was there ever any real doubt?

  • Ayiyiyiyiyiyi

    He should’ve signed with Starbury. Wrong decision Mr. James.