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Thursday, April 1st, 2010 at 9:00 am  |  15 responses

No Big Market Nike Bonus for LeBron James

This report from the Plain Dealer drives yet another stake into Knicks fans’ fantasies for this summer: “LeBron James is one of the world’s best basketball players and global sports icon that has transcended generations and cultures,’ Nike said in a statement confirming the deal. ‘Nike’s relationship with LeBron has created innovative basketball products and captivating campaigns. We’re proud to continue our partnership with him for years to come.’ Financial terms were not disclosed. However, according to multiple sources, the new deal does not have any bonuses for James to play in a larger market such as New York, Chicago or Los Angeles. There has been some speculation that such clauses in endorsement deals may have been something for James to consider when he becomes a free agent in July. Instead, James will continue to focus on winning, which is helping shoe sales. The current version of James’ signature shoe, the Zoom LeBron VI, has been the best-selling version of the shoe. Two Final Four teams, Butler and Michigan State, will be wearing LeBron styles at the Final Four.”

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  • Ken

    I never really understood the big market clause for players at LBJ’s level. Smaller players maybe…but if Lebron played in NY or LA, could it possibly make him any bigger or more marketable? I’m skeptical.

  • http://www.slamonline.com/online/category/blogs/farmer-jones/ Ryan Jones

    Minor edit, if I may:
    “There has been some speculation AMONG SAD, DELUSIONAL KNICKS FANS AND THE MEDIA WHO PANDER TO THEM that such clauses in endorsement deals may have been something for James to consider when he becomes a free agent in July.”
    Emphasis mine.

  • http://slamonline.com MooButter

    The current version of Lebron’s signature shoe is not the Zoom Lebron VI. It’s the Air Max Lebron VII. So, which one is the best selling?

  • http://www.twitter.com/NotebookNick NotebookNick

    He was never going to New York. And the current version is the VII.

  • http://www.slamonline.com/online/category/blogs/farmer-jones/ Ryan Jones
  • Rico

    LBJ’s shoes are always FUGLY! I’d rather wear Shaq’s shoes!

  • will

    Ken said what I’ve been saying for the last year. To borrow from KG: He’s Lebron F’n James!! The market goes to him, not the other way around. I mean, he plays basketball in Cleveland but he can (and will) trek to NY or LA or anywhere else during offseasons to handle his “global icon” stuff. How many major marketing superstars have played for NY teams in the last 20 years? Gretzky and Jeter? (Can’t remember the last A-Rod ad I’ve seen so he’s a no.) Eli Manning won a damn Superbowl and he’s not bigger than his “small market” brother – you know, the one with more exposure than anyone in the NFL. Sorry, I just don’t see how this is supposed to open up a ton more opportunities for the biggest name in basketball.

  • Stillballin

    He ain’t leaving Cleveland.. He cannot get any more famous the what he is today..

  • http://jayemmbee.blogspot.com/ ClutchPerformer

    the LeBrons: it definitley aint the shoes

  • Teddy-the-Bear

    Meh, if he doesn’t go to New York then whatever. But there are other free agents, and the Knicks have a solid cast of young talent to build around for years to come.

  • http://philaflava.blogspot.com Teddy-the-Bear

    Unless Donnie Walsh dismantles everything the team has to make a pitch at LeBron JAmes, and ends up missing.

  • ab_40

    solid… young… cast… haha you must be dreaming. they traded away all of their draft picks for 2010 and 2011? this years pick is only top 2 protected from utah. that’s just dumb. T-mac is gonna be fit next season and playing for a contender. DLee is an unrestricted FA? and most players know mike D teams don’t win

  • chintao

    ^ Sad, but true. I might as well close the garage, turn on the engine, and go sit in my car.

  • Coney Islander

    LeBron is his own market!

  • Harlem_World

    We’d do better to go after Joe Johnson and Bosh. It’s not going to bring instant results, but would get us back into the playoffs and build from there. With a decade of futility under our belts, we can’t expect to get back amongst the elite in one summer. That won’t happen. I’d be happy with getting back to respectability through free agency and build a solid program with a 5 year plan to get back to the top. Forget Bron dreams. It’s not going to happen.

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