Friday, May 21st, 2010 at 10:30 am  |  15 responses

Conference Finals TV Ratings Down from Last Year

Execs at both TNT and ESPN are no doubt less than thrilled with the fact that things have been so lopsided in the both Conference Finals series, resulting in lower viewership numbers compared to a year ago. Reports Sports Media Watch: “Though solid, ratings and viewership for the NBA Conference Finals have not been able to measure up to last season. Wednesday’s Suns/Lakers Game 2 drew a 4.4 U.S. rating and 7.0 million viewers on TNT, down 4% in ratings and viewership from Magic/Cavaliers Game 1 on the comparable night last year (4.6, 7.3 mil), but up 7% and 13%, respectively, from Spurs/Lakers Game 1 in ’08 (4.1, 6.1 mil). Compared to Game 2 of last year’s Nuggets/Lakers West Finals on ESPN, Wednesday’s game was down 10% and 11%, respectively, from a 4.9 and 7.9 million viewers. Suns/Lakers Game 2 is the second straight Conference Final game to have a decline in ratings and viewership versus the comparable night last year. Monday’s Suns/Lakers Game 1 drew similar numbers, but there was no comparable Monday night game last year. Dating back to April 29, 14 of the last 23 NBA Playoff games on cable have had declines in ratings compared to last year.”

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  • http://www.nba.com/suns Dacre

    it’s NBA broadbands fault of course, who wants to watch the games live now when you can take shorty out for dinner and get back AFTER to chill with the game on??

  • http://kamndestiny@yahoo.com swisha sweet

    because everyone already knew the outcome of both series. dont worry this will b the most watched finals in years

  • http://thekobebeef.wordpress.com LDR4

    Matchups are week plus is the average fan going to watch when LBJ is out…not a chance. Oh and all the west games starting so late has got to be an issue.

  • http://slamonline.com Yknot

    Duh, star power. No Melo, no Lebron!

  • http://www.slamonline.com/online/nba/2010/05/does-vinsanity-make-the-orlando-magic-unbeatable/ Mike

    The Orlando-Boston series has been good but the Lakers-Suns is just L.A. toying with Phoniex Tje only reason to watch that series is Inside the NBA

  • http://www.mauricegarland.com Maurice Garland

    Blame ESPN. Their Farve-like coverage of the Lebron Sweepstakes is overshadowing the playoffs, thus convincing the average fan and public conscious as a whole, that none of the games are worth watching.


    No star power? All four of these teams left are in the top ten of NBA Jersey sales and Kobe, Nash, KG, Pierce, Howard and Gasol are all in the top 15 themselves. Plus these four teams are of the 8 or 9 that ESPN and TNT swore were the only teams worth TV time this season. Star power definitely isnt lacking. Its just that the NBA (unlike the NFL) puts so much emphasis on individuals that it convinces people that if Lebron aint playing, its not worth watching. Again…blame the Worldwide Leader

  • http://www.stuffwhitepeoplelike.com Tarzan Cooper

    Mr garland is correct

  • http://nicekicks.com meloman2.0

    thats wheat happens when Melo aint there :)
    but for real, these playoffs have just been boring

  • barnabusb

    TV ratings are so archaic and out-dated. I don’t put a lot of stock into this article because most of the basketball fans I know are savvy enough to watch the game online, or PVR the game for later (like Dacre said).

  • giogolo

    Amen to Mr. Garland.
    MR. Stern..Drink your own medicine.

  • giogolo

    ANd media too. sorry slam.

  • giogolo

    and media too.

  • giogolo

    And tv,print too.

  • giogolo

    AND those who put mediocrity in paper and broadcast Tv satellites, self-entitled experts.

  • http://www.teflinprague.com SAB

    btw, you guys take TV ratings way too seriously