Friday, May 28th, 2010 at 12:00 pm  |  8 responses

NBA to Tap Into World Cup Fever in Africa

The NYT reports on the League’s ambitious initiative, with the World Cup serving as an enormous backdrop: “Amadou Gallo Fall walked into his new office, looked out over Mandela Square and pointed to the looming statue of Nelson Mandela. What a great source of inspiration. This was Fall’s first day on the job. With little fanfare, he officially opened the N.B.A.’s first office in Africa as the vice president for development of the league in Africa. Even if there were bells and whistles, no one would have heard them From Johannesburg to Cape Town, South Africa is being consumed by World Cup fever. Even the office complex, situated in the financial district, has been taken over by FIFA, the international governing body of soccer. Soccer is everywhere, which is precisely why Fall and the N.B.A. chose this moment to open shop. ‘The eyes of the world will be here,’ he said. The N.B.A. needs exposure in Africa. Fall may have the toughest sports job in Africa. He certainly faces one of the most daunting challenges: planting the N.B.A. flag here and using the league’s enormous global brand to develop basketball on a continent where the game of choice is soccer. ‘There’s no question that we’ve got some work to do to get the game where it is really accessible,’ he said. ‘That’s our main mission, not just in South Africa but throughout the continent. The good news is that we’ve been coming here for quite some time. We’re not starting from scratch. We have something to build on. It isn’t completely uncharted waters.”’

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  • http://thekobebeef.wordpress.com LDR4

    Can we say failed venture?

  • Cannibal Hannibal

    tsk tsk David Stern

  • edmalhas

    Go Portugal and USA!!! Can’t wait for the World Cup!

  • Robb

    The USA squad will surprise a lot of people I’m telling you.

  • JD

    How much do u guys even no bout Football(Not Soccer, create your own name for a sport)England will destroy the USA

  • belliot

    JD is correct, england will sh*t on the USA

  • http://www.hibachi20.blogspot.com Hursty

    JD – enough to know that the Brits won’t win sh*t this year. Haven’t done so for 40+ years.
    Heads up, and shout-out to Paraguay and Australia.
    (Since if Aus. can get out of the ‘pool of death’, they have potentially one of the easier runs to the top 4.
    Paraguay because it’s a sleeper pick, and they had a national holiday when they progressed through. Dedication much?

  • D.

    why failed venture? Basketball is played by lot of people in Africa so it could be successful. Besides, the NBA Europe/Asia stuff has been successful so far so why this is going to fail?