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Wednesday, May 26th, 2010 at 3:40 pm  |  18 responses

Your Favorite Teams, on Your Pizza

In a tough economy, NBA marketers are thinking outside the box … and inside the oven. Reports USA Today: “Suppose you could get a Los Angeles Lakers  logo emblazoned across a pepperoni pizza that’s delivered right to your door. Or suppose you could get a Boston Celtics logo on the toast that pops out of your toaster. You can stop supposing. The National Basketball Association has figured out what fans are hungry for besides, for many, a Lakers-Celtics championship series: edible team logos. The league recently signed licensing deals with companies that offer these outside-the-box food items — and more. NBA logos also are showing up on everything from headphones to gardening gloves to outdoor grills. With sports licensing hit by the recession, major pro leagues and licensees are rolling out creative deals to attract new fans, particularly more women and teens. Retail sales of licensed sports merchandise fell 17% last year in the U.S. and Canada, estimates Ira Mayer, publisher of The Licensing Letter. NBA executives say global merchandise sales will reach $3 billion this year, up slightly. ‘It’s still tough times out there,’ says Mayer. ‘This is not going to make up for the overall loss in the apparel business.’ Boosting revenue means expanding the fan base and creating buzz. ‘As key licensing categories have matured, it’s an ongoing goal of the NBA to expand the brand into places that may attract new customers,’ says Sal LaRocca, head of global merchandising. That includes food, he adds, because ‘A lot of people watching NBA games on TV tend to eat.”‘

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  • BostonBaller

    What will Craig Seigar wear tonight?

  • http://thekobebeef.wordpress.com LDR4

    This is why the terrorists hate us.

  • http://www.slamonline.com wayno

    lol @ LDR

  • http://www.realcavsfans.com Anton

    The Suns already started this – they served the Lakers a slice of humble pie last night.

  • rashado

    lol i love slamonline posts

  • http://www.springbored.net letsmotor

    nice, Anton! and LDR4, I agree.

  • http://www.youtube.com/user/CathedralsRecords?feature=mhw4 Earl

    At least L. A. isn’t out fishing like the Cavs, Anton. :)

  • http://thetroyblog.com Teddy-the-Bear

    LMFAO @ LDR.

  • http://slamonline.com Matt Lawyue

    haha @LDR4

  • Jose

    As long as they don’t start putting logos on toilet paper…

  • MikeC.

    @Jose ^ C’mon man. How awesome would it be for a Celtics fan to buy some Laker logo toilet paper? Or player-face toilet paper? I’d love to wipe my butthole with Kobe’s face.

  • Kent Kanada

    There would definately be a market in the US for Shaq endorsored, SHAQ-SIZED Toilet paper. Triple thickness and softness with triple width and length per sheet. I fully give away my rights of ownership over this post so feel free to steal my idea.

  • http://www.basketball247.co.uk Greg Tanner

    LOL – LDR4 killed it!!!!

  • truthteller

    @ Mike C: and I’m sure you would love to wipe your face with KG’s butthole!

  • http://minusthebars.blogspot.com Don

    Too funny @ This is why the terrorists hate us.

  • Squirrel7

    I love how they claim this is to combat a tough economy, but if times are tough, who the f*ck will be paying a premium for a logo’d pizza?!!!! Christ….

  • MikeC.

    @truthteller- I’ve always been a KG fan. As a Knicks fan, I know I should hate the Celtics, but they’re the only team in the league that plays real D so I’m conflicted. I rationize it by telling myself that when the Knicks are relevant again, Boston will be rebuilding. It sucks loving a crappy team. I feel like a battere

  • MikeC.

    @truthteller- I’ve always been a KG fan. As a Knicks fan, I know I should hate the Celtics, but they’re the only team in the league that plays real D so I’m conflicted. I rationize it by telling myself that when the Knicks are relevant again, Boston will be rebuilding. It sucks loving a crappy team. I feel like a battered spouse.

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