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Monday, June 21st, 2010 at 4:27 pm  |  27 responses

Cavs Unveil Updated Logo

According to a press release from the Cleveland Cavaliers: “The Cleveland Cavaliers announced today that they have updated their primary and secondary logos and wordmarks to now represent an ‘original expression’ of the team’s wine and gold colors. The logo and wordmark designs will remain the same, but the color changes, to a deeper wine and brighter gold, are truer to the hues that were a part of the team’s history from 1970-1983. These original colors have been very popular with fans as evidenced in the recent success of the team’s Hardwood Classic line of merchandise and specialty uniforms that features retro styles and colors from the earlier years of the Cavs. The current Cavalier logo designs and full graphic identity package were introduced at the final home game of the 2002-2003 season as a “new expression of wine and gold.” Now, the updated Cavalier logos and graphic identity package will reflect the fan-popular original wine and gold colors, along with the navy that was introduced during the 2003 makeover.

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new-cavaliers-secondary-logonew-cavaliers-wordmark

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  • http://palehour.com Pale

    Where’s Lebron’s face? How else are they going to convince him to stay?

  • http://www.slamonline.com/ niQ

    ^That would be hilarious. The new Cleveland logo as Lebron’s face.

  • Cool Dude

    ^

    Same. I was expecting the Cavs to change their name to the Lebrons to keep him there.

  • Papa Smurf

    Even better if the logo was LeBron’s face, and LeBron went to the Knicks.

  • peter

    The Cavs spend more time on uniform updates than anyone else in the league…is it a coincidence that the two teams with the least uniform updates (lakers, celtics) are the most successful franchises of all time? and just played each other in the finals?

  • jumpman3224

    Can anyone else see LeBron wanting to swing a deal that lands him in Sac-town. Just think the time would be named after him and his jersey would read KINGS (front) JAMES (back). As far as this goes though, if he stays in Cleveland I predict record jersey sales (New Number + New Color + Cavs Have at Least Six Different Jerseys)

  • http://thekobebeef.wordpress.com LDR4

    Should have gone back to the jerseys from the mid 80 to early 90s. The Cavs wear like 20 different uniforms why does this one little change matter? The logo still sucks.

  • LD

    LeCavs?

  • http://www.shawnkemp.com JACO

    aghhh too many jerseys

  • http://www.bulls.com Enigmatic

    @Peter – I been saying the same thing for forever now. They don’t hear us though…

  • http://twitter.com/pdxgaybball dma

    they’re officially ending the lebron era.. gotta move on with the varajao era

  • T-Money

    peter: yes.

  • james

    wtf is the difference?
    seriously, can we get a before and after or something?

  • http://www.bulls.com Enigmatic

    @James – basically the yellow is now yellower and uhh…the red is redder…yeah. “Wine and gold” my a$$. It’s more like “whine (LeBron) and old (Shaq)”.

  • roebro

    “These original colors have been very popular with fans as evidenced in the recent success of the team’s Hardwood Classic line of merchandise and specialty uniforms that features retro styles and colors from the earlier years of the Cavs” – so it was not LeBron who is the main reason why the Cavs’ merchandise are selling very well

  • Sporting-Lisbon-Blazers

    lol at papa smurf

  • Groves

    i love the colour scheme

  • http://www.slamonline.com/ San Dova

    The metallic gold is way better than the crappy old gold that the Cavs are going back to. It’s going to look like the ’70s there–yuck.

  • al

    are they trying to make him leave?

  • JoeMaMa

    Business decision…more new merchandise to buy…

  • http://www.slamonline.com J

    it is good.

  • jumpman3224

    bring back the black/blue paint splash!

  • Yesse

    Again? Cavs making cosmetic changes, didnt they just do something with the jerseys last season? LeBron isnt staying if his face isnt on the logo or the name isnt LeBrons.

  • http://www.slamonline.com MooButter

    It cracks me up how hung up some posters get on the cavs wearing a lot of different uniforms. Don’t let it affect your lives so much. You’ll be happier and your blood pressure lower. Get a life.

  • http://stapledesign.com Spaceship Jay

    Uhhhh. Ok.

  • http://www.clutchfans.com/ Blue

    Cool cutlass…although they may change it to a fork if Lebron leaves…

  • DMichael

    Still using MacDonalds colors

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