Thursday, June 17th, 2010 at 4:48 pm  |  67 responses

Warriors Unveil New Logo, Color Scheme

The new logo is modeled after the yet-to-be-erected eastern span of the Bay Bridge: “A silhouette of the yet-to-be-completed Eastern Span of the Bay Bridge is the focal point of the design and a direct spin-off of “The City” logo, one of the most popular emblems in the history of professional sports. [...] The colors of the new logos and branding elements are Warriors Royal Blue and California Golden Yellow. These two colors have been the most prevalent in the team’s Bay Area uniform history, appearing as the dominant scheme in four of the last five decades since the team’s arrival on the West Coast in 1962.”

Golden State Warriors logoGolden State Warriors jersey

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  • http://www.hoopsvibe.com/features/overdribbling chiqo

    um, hell no.

  • Orlando Woolridge

    While not as cool as the old “city” uniforms, these are soooo much better than what they’ve had recently.

  • http://www.hoopsvibe.com/features/overdribbling chiqo

    secondary logo a and secondary logo b? wouldn’t one of them just be a tertiary logo?

  • Sonicproof

    I don’t know…

  • http://sfdjklf.com Jukai

    Oh, the new logo is actually pretty sexy, but it looks awkward on that uniform, so hmmm..

  • http://slamonline.com Chris O’Leary

    Anything is an improvement over what they’ve been wearing.

  • Jake

    YES!!YES YES YES!I’m buying a Mitch Richmond jersey asap.

  • http://twitter.com/missu Missu

    eeww. Okay logo, but it looks like a fake Jersey.

  • http://tivon.tv Tivon

    The logo looks great, a drastic improvement, the color scheme is great, going back to the older colors.

    But that jersey looks like a lame practice jersey, or summer league jersey, i hope that isn’t the final product.

  • http://www.solecollector.com NDP

    Logo = Awesome. Jersey = TERRIBLE.

  • http://thephotoriot.com davidR

    who the hell green lights that jersey design?

  • Scottie Pimpin

    i agree…logo is alright….but for the jersey looks wack !

  • JohnnyCumL8lee


  • http://www.twitter.com/notebooknick NotebookNick

    I’m with most people here. . . That jersey could be much better executed.

  • http://slamonline.com AlbertBarr

    Uh…the jersey and logo are obviously still in draft/concept stage, chill out folks, its a drawing. Choice of materials will be key…almost nautical in a way which fits the area…I think they are going to look good, imo. But I hope they decide against putting the 30 in the logo…that looks wack..I like how asymmetrical it is when there is all of the blue negative space…also interested in how the blue circle is offset from the “california golden yellow” circle..gives it a nice depth and keeps the logo from being bottom heavy

  • http://slamonline.com AlbertBarr

    Maybe a different neckline as well.

  • http://www.twitter.com/JoshElam JE

    I think the jersey looks pretty sweet.

  • jon

    looks to similar to the pacers, the uni they have now is unique, new colors and logo is fresh, its just the similarity to the pacers that is a con

  • David

    looks better than what they’ve been wearing since the Run TMC years.

  • Javy

    Well as much as you want to represent the city and colors, you have to tell the viewer that it is a basketball team and I don’t see that.
    It kind of has an elegant, kind of a museum or a bank kind of feeling.
    I still don’t get that fresh, hype logo that relates to basketball.
    Yes it represents the city and the history but it doesn’t do it for me.
    Me being a Graphic Design student.
    Unless you read the words of the team, you only see North Cal represented but that’s it.

  • scompson

    thank god this happened…the warriors logo over the past 13 or so years was literally the ugliest logo in the history of sports…im literally shocked this became a reality.

  • http://www.bulls.com Enigmatic

    Reminds me of the WNBA’s Chicago Sky

  • niyasofresh

    I like the original better, I remember all the old baksetball Jersey’s from the past and look at the new one’s now lol.

  • http://slamonline.com AlbertBarr

    @Javy: Im pretty sure the viewer will know it is a basketball team as it will be being worn DURING A GAME. I can think of plenty of other teams whose logos could easily not be for basketball if they existed independent of a team wearing them in game. you said “I still don’t get that fresh, hype logo that relates to basketball.” that kind of thinking is what led to the warriors logos that preceded this…they were ridiculous.

  • slamfan4life

    Logo looks ill, the jerseys….do NOT

  • ktokyo

    I like the “new” old jerseys.

  • http://thekobebeef.wordpress.com LDR4

    Jerseys should be yellow or blue, not white. New logo is pretty sick.

  • http://nba.com EAZYD45

    Jersey is not great, logo is really cool thought

  • http://sevendeu2u.wordpress.com/ Seven Duece

    looks nice and clean, hopefully the shorts look good too.

  • http://thetroyblog.com Teddy-the-Bear

    I really liked the old Warriors uniforms and logos, but this looks great too.

  • J-Triumf

    Quit deluding yourselves, people. The City logo was the epitome of bland ugliness, and the outgoing 2001-2010 uniforms were the best the team has ever had. This retro BS needs to stop; the lively newer-style designs of the past 10 years have been so much better than the stale soulless crap from the ’60s. The Warriors are supposed to be the WARRIORS.

    The only improvement seen here is that it’s much better than the original City design, which looked like it belonged to some underfunded high school.

  • ripslam

    Looks pretty bland. The color scheme reminds me of the Pacers, I think that says enough.

  • Kent Kanada

    agree with these guys. Logo=nice, uniform= fugly

  • Waylonakolipse

    Nice logo, lame uniform? You guys are STUPID. It’s a mockup and not what it’ll actually look like. Next year this’ll be one of the dopest uniforms in the NBA.

  • http://www.twitter.com/retepadam Peter Nygaard

    They’ll probably work on the unis.

    Both are looking nice though.

  • deano

    joint look like a summer league jersey lol

  • AL29

    This date in NBA history will always be remembered as the date the Warriors unveiled their new logo. You heard me. Move over, Sam Dalembert.

  • http://www.slamonline.com doyouwantmore

    I don’t know about the logo. Maybe it will grow on me. After all nothing visually represents the spirit of “Warrior” like a suspension bridge.

  • Geneff

    The original bridge logo must have been done by a hippie doing LSD and mushrooms. This one is a bridge out of town? But a stealth jet would be faster and they wouldn’t be seen or heard! Worst logo since the Washington Bullets!

  • JohnnyCumL8lee

    NEWSFLASH: Picture is not an actual jersey. Its just an image file. I’m sure it will look better in person considering the logo is royal blue and the logo pictured on the jersey is a much lighter shade of blue. Plus, when tucked in, there won’t be so much visible white space under said logo(making the logo look disproportionately small). I hope there’s a royal blue stripe running down the side of the jersey in between the yellow ones. Very reminiscent of their retro jerseys which look FLY!

  • Johnjohn

    As a logo designer myself, I have to agree with the comment made by:

    J-Triumf Posted: Jun.17 at 10:05 pm

    Seriously speaking, I adore “retro”, but this is retro gone bad. REALLY bad; a better “retro” style to go back to is Victorian/Western. This is just bad 80′s logo design. I admit to using Copperplate Bold font in some of my logos, but not in this fashion. This is freaking HIDEOUS.

  • http://slamonline BossTerry

    My fav is still the jerseys from the early 90s.. Like Chris Mullen and Tim Hardaway used to wear.. Simple White or Blue with the word- WARRIORS across the chest.. Hopefully they drop Spawn as their mascot too.

  • http://best3blog.com best3forfree.com

    You need to understand that the bridge identifies with the people of the bay area. The term “warriors” doesn’t really mean much aside from its definition. It’s a marketing tool to gain more local support.

  • Groves

    I love it. 5x better than the old city jersey and 50x better than last seasons uniform

  • Ali Saadat

    the logo is so blank. i mean at least put whole damn bridge on it. i mean there is so much potential to add to it. it would look better on the jersey too. put the number in the upper right corner then have warriors diagonally (going up right) under the logo with a GS or “the” on the upper left hand corner of the logo curving on the logo

  • the_baller20

    Wow… just when i thought the warriors jerseys couldn’t get any worse…

  • http://www.twitter.com/gerardhimself Gerard Himself

    like people said: logo’s great, colors too, but the jersey… yikes

  • http://www.slamonline.com J

    logo is cool, jersey is like endorsing a brand or something. hopefully better in actual.

  • http://www.slamonline.com J

    well time for NJ, NY, milwaukee, was, and clips for a change of unis too..

  • tyson

    Incredibly disappointing. They used Copperplate as the font? A standard font that’s on every computer? So amateurish. By the way, they have some of the best retro logos ever created already in the vault and they go with this? Another Warriors foul up.

  • hushabomb

    Yellow for home and Blue for away. That looks sick! Should the main point be that you support the players cos I wanna get a Steph Curry jersey no matter what the design is

  • http://www.slamonline.com MooButter

    I can’t stand the thinking that there has to be someway to identify NBA logos as a basketball team. In general, incorporating a basketball into the logo is stupid. Just imagine if all of the NFL logos had footballs in them…ridiculous right?

  • thurgod

    Totally lame!

  • LeadDog

    This has got to be a JOKE. Looks like crap and uses the overused font of all time that designers joke about! Plus, how does basketball and warrior equal a damn BRIDGE? Good luck with that one. Luckily, the team sucks…so maybe there’s the connection. Awful. Hire a professional.

  • Shadojoker

    I agree with most people..the new logo is sick.. but the new jerseys SUCK!!! reminds me of WNBA’s Lifelock (LA Sparks) uniforms.. :-(

  • Shadojoker

    besides the jerseys looks too similar to the Indiana Pacers aside from the logo on the chest..

  • http://www.hibachi20.blogspot.com BETCATS

    I like the logo but cosign Enigmatic, the first thing i thought when i saw that jersey was WNBA knockoff.

  • giogolo

    I don’t know about comments on Logos being sexy. I mean it’s a freaking bridge….! lol

  • http://slamonline.com AlbertBarr

    @LeadDog: Copperplate is not the most overused font of all time that designers make fun of…that would be Papyrus.

  • mattyp32

    they look like AAU uniforms

  • Shadojoker

    BETCATS…do i know you or vice versa..only few people call me Enigmatic(unless you were refering to someone else)..lol anyways lata

  • Joe

    That’s a sweet Logo for bay area and the jersey is sweet to. Alot better than that trojan guy on there.

  • Shadojoker

    oops my bad..i saw Enigmatic’s post..lol but yeah they do look like the Chicago Sky’s unis…

  • topo

    weak, just like the team.. so it fits!!

  • John

    Hide the children

  • The Guru

    Sick!!!! I like ‘em alot!

  • Captain Chris

    Full disclosure: not a GS fan and live in another state.
    Sorry this is a bit late, maybe I could have brought you all some reality a bit sooner and avoided this mess, but I just noticed the logos today, as my team is soon to face yours….
    LMAO HAHAHAH Yo..you’ve got an awesome name in “Warriors” and go and put a dumb looking bridge on you stuff??? WTF. You could have had some evil looking native with a spear or something…or is it because this is Pelosi land, that’s just not politically correct???
    Oh well, at least, wearing these, the team now captures the community perfectly…if you catch my drift HAHAHAHA
    PS some have said there should be a bball incorporated somewhere…naw..how about a nice ‘rainbow’ over the bridge…HAHAHAHAH
    Sorry..I am actually a big fan of underdogs, so if the bridge installs fear into the hearts of other teams, I’m all for it!