Monday, July 26th, 2010 at 11:17 am  |  28 responses

Yao Teams Up With Monster

Last week Yao Ming questioned whether he’d ever be back to 100 percent again. This week the news is slightly better—though it is off court news. According to a Monster Cable release, Yao is teaming up with them to release a “Yao Monster” line of electronics in China.

Monster, leader in the manufacture and design of high-performance headphones and A/V accessories, today announced that it is partnering with Houston Rockets star center and China icon Yao Ming to develop a broad range of co-branded “Yao Monster” consumer electronics and lifestyle products for distribution in China.  The alliance brings together the expertise of Monster in the development of advanced A/V technologies and its extraordinary acumen in the marketing of branded lifestyle experiences with the personal style, vision and adventuresome qualities of Yao Ming.

Yao Monster products will symbolize the very best attributes of Yao Ming as well as those of Monster Cable, the company founded by Noel Lee over 30 years ago. Mr. Lee, who worked closely with Yao Ming to create the Yao Monster product line, commented on the brand’s launch in China, noting: “While there is tremendous opportunity in the China marketplace, there are many barriers to expansive distribution that make it a challenge for companies seeking to penetrate the market. So, in developing the Yao Monster line, we went to great lengths to create products with strong appeal to China’s lifestyles and trends. We started our own company there using Chinese staff to be culturally connected to the market.”

Yao Ming noted: “Whether it’s a headphone, a bag or a music player, today’s products are not just about usage. A person’s choice also represents their style and the kind of life they want to live. Yao Monster products will be different from any existing consumer electronics products and will be designed to impact they way we relax, how we exercise, and how we inspire ourselves. They will bring people more real enjoyment in life, and let them feel the incredible excitement of a fusion of technology and life.”

Yao Ming and Monster team up (and Baron Davis is there)

Yao Ming and Monster.

Yao Ming and Monster

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  • http://Slamonline.com Philly

    wtf? why am i philly??

  • http://Slamonline.com Philly

    im not philly

  • http://Slamonline.com Philly

    for some reason i still got Philly on my name and his email and website on this comment writing thing.

  • Tupack Shakur

    I hope Yao doesn’t identify himself with Monster cables, because that crap is overpriced and overhyped. Not a good thing for anyone, much less an NBA star, to be.

  • Nick Thomas


  • http://www.boogiewilliams.com Boing Dynasty

    why dont you give the ol’ delete button a try there, champ.

  • http://www.twitter.com/gerardhimself Gerard Himself

    anyway, when I read the title for a moment I thought Yao would team up with Greg Ostertag, but no.

  • http://Slamonline.com notPhilly

    when i delete it and then if i refresh the page and it comes back.

  • mont

    i thought he’d be teaming up with jon brockman. after all he’s the brock ness monster

  • http://Www.dimemag.com Royal

    Can headphones be voted on the all-star team?

  • http://dez@nba.com dez

    enough about yao. i want to hear more about this philly/notPhilly dilema.

  • unrel

    yao’s note was really well said.. a lot better than.. ‘eat the head’… no homo..

  • wilz

    ..and i thought it was monster energy.

  • wilz

    u could fit a small chinese man in that yao-sized backpack

  • nicko

    Philly me.

  • http://www.hoopsvibe.com/features/overdribbling chiqo

    kind of fitting, since he looks a little like one of the mon-stars.

  • http://www.slamonline.com JL

    i thought it would be monster drink and he would be a pretty convincing frankenstein

  • http://kb24.com Bigi

    Oh I see, NOT Kody “Monster” Scott…my bad.

  • Im not famous

    I read the headline and hoped they meant Mothra or Ghidorah (and yes I know the geographical inconsistencies that would ensue, a man can still dream can’t he???)

    Side Note: Imagine with the wingspan of Mothra how great he would be on the boards; put Yao at the 4 alongside him and the Lakers would be in some trouble.

  • http://slamonline BossTerry

    EAT THE HEAD(phones)!!!!

  • total scrotal implosion

    Happy birthday kenny

  • http://www.nba.com That Dude

    Whats happening with the Philly situation? Is it Philly? Or isn’t it? I’m very discombobulated here.

  • http://www.triplejunearthed.com/dacre Dacre

    a source close to both parties said it’s currently not philly but could be subject to change at any time.

  • EJ

    I was Philly for a while, but now it’s gone. Don’t know what happened.

  • http://thetroyblog.com Teddy-the-Bear

    So you’re not Philly?! WTF is going on here?!

  • http://www.hibachi20.blogspot.com Hursty

    Damnit Philly. Sort your sh*t out man.

  • EJ

    I was Philly for a while for some reason, I just clicked on this article and went down the page and noticed that I had Philly as my name in here and his email adress and website as slamonline. And it didn’t go away when I deleted it and refershed the page and it didn’t go away even after I cleared my history and all, then I just shut down my computer and when I came back later it wasn’t there anymore. Don’t know what that was about, maybe slamonline’s getting glitchy like 2k.

  • Th3_R3al_Chris

    Who cares, EJ?