Yao Teams Up With Monster
Last week Yao Ming questioned whether he’d ever be back to 100 percent again. This week the news is slightly better—though it is off court news. According to a Monster Cable release, Yao is teaming up with them to release a “Yao Monster” line of electronics in China.
Monster, leader in the manufacture and design of high-performance headphones and A/V accessories, today announced that it is partnering with Houston Rockets star center and China icon Yao Ming to develop a broad range of co-branded “Yao Monster” consumer electronics and lifestyle products for distribution in China. The alliance brings together the expertise of Monster in the development of advanced A/V technologies and its extraordinary acumen in the marketing of branded lifestyle experiences with the personal style, vision and adventuresome qualities of Yao Ming.
Yao Monster products will symbolize the very best attributes of Yao Ming as well as those of Monster Cable, the company founded by Noel Lee over 30 years ago. Mr. Lee, who worked closely with Yao Ming to create the Yao Monster product line, commented on the brand’s launch in China, noting: “While there is tremendous opportunity in the China marketplace, there are many barriers to expansive distribution that make it a challenge for companies seeking to penetrate the market. So, in developing the Yao Monster line, we went to great lengths to create products with strong appeal to China’s lifestyles and trends. We started our own company there using Chinese staff to be culturally connected to the market.”
Yao Ming noted: “Whether it’s a headphone, a bag or a music player, today’s products are not just about usage. A person’s choice also represents their style and the kind of life they want to live. Yao Monster products will be different from any existing consumer electronics products and will be designed to impact they way we relax, how we exercise, and how we inspire ourselves. They will bring people more real enjoyment in life, and let them feel the incredible excitement of a fusion of technology and life.”