Tuesday, September 14th, 2010 at 1:00 pm  |  92 responses

Hatred for LeBron James, Now in Measurable Form

The Q Scores company has crunched the numbers, and yup, nearly everyone hates LeBron now (though not as much as they hate Kobe! So there’s that …) CNBC reports: “Following James’ move from the Cleveland Cavaliers to the Miami Heat, and the way he announced it in the ESPN hour-show dubbed ‘The Decision,’ the general population has changed its opinion of the man nicknamed King. In January 2010, The Q Scores Company took a poll of the general population and found that 24 percent of people thought of James in a positive light, compared to a 22 percent negative opinion. Henry Schafer, executive vice president of the company, told CNBC that the average sports personality has a 15 percent positive score and a 24 percent negative score. ‘LeBron’s positive score at that time was the highest we had ever seen it,’ Schafer said … LeBron’s Q Score today? Schafer says that now only 14 percent of the general population see him as a positive figure, a 41.6 percent drop, while 39 percent view him in a negative light, a 77 percent decline. In fact, LeBron is now the sixth most disliked sports personality, according to The Q Score Company, behind Michael Vick, Tiger Woods, Terrell Owens, Chad Ochocinco and Kobe Bryant.”

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  • http://slamonline.com The Black Rick Kamla

    love you, hate you, love you again

  • Jdubbs

    This will change after a couple of rings in Miami. Lebron is still a top 3 player in the NBA with skills not seen since Magic.

  • http://slamonline.com Allenp

    That’s a good list to be on, actually.

  • http://slamonline.com Allenp

    And I wonder about the demographics of the people polled.

  • Martey

    Lebron = 200 comments. Gentlemen start your engines.

  • JTaylor21

    The funny thing is that he DIDN’T even commit a crime.

  • Overtime

    never listen to anything a stripper has been on. IE: A Poll

  • http://www.slamonline.com J

    is it November yet?

  • http://www.slamonline.com Eboy

    I love that the rest of the top guys include the Kobester!

  • http://bulls.com airs

    “You might be interested in: Kobe Bryant: Top Selling Jersey Again”
    lebron tops the most burned jersey list and he’s still behind kobe for most hated? i dunno about these Q scores.

  • http://dsjkfl.com Jukai


  • oinestep

    What no ben rothlisberger and look at the race of all those mentioned……….hmmmm I wonder why?

  • Sizzle

    Funny, as soon as he wins a few rings/averages a triple double everyone will love him again. Look at Vick, last year fans hated the signing of him, now they want him as their starter QB. Look at Tiger (granted he hasn’t won) but when he finished 4th in that one Tourny most of the personal ish stopped. The cure to everything is winning although being hated is not bad for business. Look at the most controversial people in sports/the world. These people often have everyone’s attention (regardless what their doing). The world watched LeBron before, now the spotlight is ten fold. For as many people that want to watch him to WIN even more people will watch to see him LOSE. Either way he is being watched. These ratings are a joke.


  • kwame

    This sucks because Ive always hated Lebron…from the first day he played in the NBA…but now it seem like I just joined this “hate” bandwagon…i mean, i used to be one of the few who hated him…and was able to go against the majority…now i am the majority…i seem like one of the wishy-washy, non-basketball washing bums…damn…haha…ive got an predicament

  • http://shaq_attaq@msn.com kevinWILLIS

    why r all the hated sports stars black???America needs 2 fix this!!!

  • JTaylor21

    @Jukai, a man your age shouldn’t be experimenting with that Bolivian marching powder.

  • http://slamonline.com The Black Rick Kamla

    @oinestep you already know how that goes bruh, you already know.

  • Celtics fan


  • http://www.bulls.com Enigmatic

    Is there enough Miami Heat stories for the day yet? I’m not hating, oh f*ck it call it hating if you want to, I’m just saying every little thing Miami Heat-related doesn’t need to be posted on here.

  • Noel

    Brett Farrv

  • rob stewart

    T.O. and Ocho have there own shows, Philly loves Vick now, and Kobe is shooting for a 2nd three peat. Hate equals success?

  • http://www.slamonline.com Eboy

    Jealous much, Enigmatic? For the last two seasons, all we saw were Laker stories, so quit you’re whining, hater.

  • http://google c_cantrell

    yeah lol thats pretty ironic

  • Sofe

    When you look at it before the “decision” only 46% of people had an opinion on lebron. Now 53% of people do. This has to be good from a publicity standpoint saying that lebron is more popular than ever. Popularity doesnt always mean your liked but now he is more well known to the masses. With a couple of rings in the future more people will jump on the lebron bandwagon and overall it could be a very big positive. Agree/Disagree?

  • http://stapledesign.com Spaceship Jay

    “The same sword they knight you they gon’ goodnight you wit’, sh*t, and that’s just the half if they like you.”

  • PapaBearATL

    Apparently the only thing hated more than a black man with money is a talented, successful confident black man with money!

    What America demands in her black champions is a brilliant, powerful body and a dull, bestial mind. -Eldridge Cleaver

  • http://aspov.blogspot.com Cheryl

    thank you, papabear.

  • http://www.bulls.com Enigmatic

    @ Eboy – Jealous of what? Your one lonely championship banner compared to our six? But come on, you gotta admit we don’t need to know every little thing Heat-related, just like we don’t or didn’t need to know every little thing Lakers-related. Like I give a sh*t about Khloe Kardashian. And you’re so quick to call others a hater but doesn’t the fact you hate the Lakers make you a hater as well? And yeah, I’ll be a hater. I’m a Bulls fan, so of course I’ma hate all the other 29 teams.

  • http://www.slamonline.com Eboy

    This isn’t going to happen, is it?

  • http://brimartin13@gmail.com Brion

    @KevinWillis, because 90% of the pro athletes are black. Do the math.

  • http://www.bulls.com Enigmatic

    PapaBear dropping some knowledge with the Eldridge Cleaver quote! Soul on Ice!

  • http://www.bulls.com Enigmatic

    Ninety-percent of pro athletes are black? In all sports? No way, NO WAY is that accurate. The highest I’d believe for all US pro sports would be…60%? Even that sounds too high…

  • http://www.slamonline.com Eboy

    Enigmatic…..you had one player (who I rooted for like no other)that made the Bulls relevant for a decade and a half. If Michael had played anywhere else, there is a distinct possibility that they could make the same claim at large ring counts if he had played on their squad as well.

  • http://www.dontevenreply.com total scrotal implosion

    I bet this poll was conducted by interviewing upper middle class white guys who watch pti every day.

  • http://www.bulls.com Enigmatic

    Eboy – I can’t argue with that. Yes, we got lucky we got Jordan, and any team that had him would’ve produced mass championships. I’m in no way hating on the Heat because they have LeBron, Wade and Bosh now. I’m upset with Slam for putting up what I believe are non-stories. Though this particular one seemed to spark a debate on here, so I’m actually glad they posted this now.

  • chrisneww

    Great player, also amazingly handsome..

  • JTaylor21

    Or it was conducted by interviewing Ku Klux Klan members who wank it to Adolf Hitler every day.

  • JTaylor21

    @chrisneww, Please tell me that you’re NOT a guy, PLEASE!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  • http://dsjkfl.com Jukai

    JTaylor: just come out of the closet, already, jesus!

  • eugene

    Not his fault he’s awesome.

  • JTaylor21

    @Jukai, CHILD PLEASE, you’ve being in there longer than that evil monkey in chris griffin’s closet.

  • http://bulls.com C-Lo_The_Great

    thats a weak arguement saying the Bulls got lucky with Jordan Well if thats the case the Heat got Lucky in drafting Wade where would that title be if they hadnt drafted him whats done is done you cant change the past bulls have 6 tittles heat have 1 and heat will probably have the next few titles after this year

  • http://www.slamonline.com Eboy

    No sh*t.

  • http://www.manutd.com t-money

    ppl have to be careful and make a distinction between internet popularity (bloggers, commenters, analyst) and popularity in the real world. lebron still moves products like no one else in the NBA and his new jersey is selling like hotcakes everywhere outside of ohio. germans don’t care that he turned his back on cleveland. chinese neither. heck, vince thomas was tweeting that he was seeing bron jerseys everywhere in atlanta.

  • http://theurbangriot.com The Nupe

    I wonder what the timing of this was and how Big Ben didn’t end up on the list. Maybe because he never reached the kind of ‘superstar’ status of anybody else on the list or he just isn’t that ‘flashy’. Considering that all the guys on this list are black (granted tiger = 50%), part of me wants to call the list racist. But on the other hand, based on the same research team and methods, Kobe, LeBron and Tiger use to be among the most popular and each earned millions because of it. I can’t ‘blame’ their fall on anybody elses behavior except for their own.

  • yulenevano

    Imagine for a second what the world would be like if wade county and your/our highness traded draft positions upon entering the league…just a random thought/dream/nightmare

  • http://slamonline.com Allenp

    Given the other names on the list, it should really be “Hatred of Lebron by white people now in measurable form.”
    Just to be accurate.

  • http://slamonline.com Allenp

    Tell the truth, you just pulled that stat out out of the crack of your anus, right?
    Seriously, have you watched baseball, hockey, golf, tennis or Nascar lately?
    No, seriously, have you?
    This is why America is the way it is, too many folks create their own realities to justify their own biases.

  • Blackphantom

    I understand this list. @The Nupe Big Ben probably isn’t on the list because, well no he isn’t the typical superstar QB, but still he was innocent in the first place. But no NFL right now, this isn’t the site for it.

  • http://dsjkfl.com Jukai

    Allenp: Nascar drivers are professional athletes? Ehhhhhh…

  • http://theurbangriot.com The Nupe

    I just saw an article by Forbes on the most disliked/ hated athletes and sports figures from July of this year. The order was 1) Vick 2) Al Davis 3) Big Ben 4) Tiger 5) Jerry Jones 6) Mark McGwire 7) TO 8) AI 9) Agent 0. They also published a list in 2009 that included vick, manny ram, A-Rod, TO, Kobe, AI, Isiah, Starbury, Nick Saban and John McEnroe. I just thought the differneces in the list were interesting. Forbes generalized reasons that people hate/dislike athletic figures is because they are either considerd “Phony”, “Selfish”, or “Criminal”. Looking at the list from the Q Scores, each of them seem fit into one thoughs categories.

  • http://brimartin13@gmail.com Brion

    Allen, Do you watch Golf, Tennis, Nascar? I dont. I was just saying the majority of big name athletes that make headlines are black, thats all. Who is supposed to make that list? The 5 white dudes in the NBA ? Im not racist, actually im a huge Lebron fan ( not so much Kobe) And no i didnt study the statistics or anything im just saying who should be on the list? Ryan Leaf? Brett Favre? I dont know Roger Clemons? All the hi profile athletes are black ( that i watch at least. I wasnt trying to start one of your guys little chat room debates. Enjoy your Nascar, sorry if i offended you.

  • JTaylor21

    @Jukai, what do you know about driving, the only thing you’ve driven for the past 20 years is a Hoveround.

  • howdie doodie

    It would be interesting to see how people got to choose who they liked/disliked. For example did they have a list to pick from or did they just write down names from the top of their heads. If they picked from the names then on what basis etc? On the surface this list looks racist so understanding more behind the metho could prove helpful.

  • http://www.bulls.com Enigmatic

    LOL @ “I’m not racist, actually I’m a huge LeBron fan (not so much Kobe)” guess it’s better than “hell, I have black friends!”

  • http://www.bulls.com Enigmatic

    Or the more widely used “some of my best friends are black!”

  • Javy

    I understand why a lot of people hate Kobe, the person. As a player, he should be hated because he never quits!
    On the other hand, Lebron is hated for the things he does outside the court as well: the difference lies on him being the “I-did-enough-in-cleveland” player.
    With Kobe is never enough!!!!

  • MikeC.

    I think we need to make a clear distinction about what constitutes a “sport”. If the game is decided by a final score that does not allow for a tie, then it can be a sport. Goodbye hockey. You must physically exert yourself to the point your clothes get at least damp with sweat. Goodbye golf(golf is hard so I classify it as an intense competition, but not a sport). Fat guys can’t be all-stars. Goodbye baseball (intense competition). If the building fell down while it is being played and nobody cares, it isn’t a sport. Goodbye curling. If the majority of fans are inbred, toothless morons, it isn’t a sport. Goodbye Nascar. If an animal does all the work, it isn’t a sport. Goodbye horseracing. If your equipment is a gun and beer, it isn’t a sport. Goodbye hunting. If you play it with elderly people at your family reunion, not a sport. Goodbye horseshoes and lawn darts. I think we’re left with basketball, football, soccer, rugby and womens beach volleyball. I put pugilist activities like boxing, MMA in a special sporting category based entirely on levels of toughness that I can’t even understand.

  • Bdub

    Loving the never ending battle between Jukai and JTaylor.

  • http://www.triplejunearthed.com/dacre Dacre

    We talk about ‘hate’ for Kobe and/or LeBron as if NO ONE cares for these players, yet each year they get the most votes for allstar weekend, are always in the season MVP voting discussions. This discussion about who is ‘hated’ in the league will always be there. Aussies will know what I mean when I say that your either a FORD or HOLDEN man…. hating the other car company, yet they are the two most popular car types on the Australian roads. It’s always only ever going to be 50/50 in the best of instances.

  • Bdub

    @ Mike C: Rugby can end in a draw unless its a knock out match. I agree never really considered Car racing a sport. Formula 1 relies so heavily on eqiupment and technology

  • The Philosopher


  • http://brimartin13@gmail.com Brion

    Enigmatic, so now im racist cuz im not a kobe fan? you guys kill me

  • http://theurbangriot.com The Nupe

    LeBron will likely have the most difficult time coming off this list. If/when he wins a championship, it will just remind people that he ‘took the easy way out’. Instead of making fans forget what/how he did it, Miami winning becomes more of a reason to dislike LeBron. Vick had a good half and people are ready to forgive him and if Tiger wins he’ll gain favoritism again. All Chad and T.O. have to do is show some humility (which I doubt either will do) and perform and they will be looked at differently. The ‘hate’ for Kobe continues to diminish for his off-court actions and if he leads his team to a 3-peat then the hate will diminish more (but never be forgotten completely). The thing that really makes LeBron different than the others on this list is that the better he plays and the more his team wins, the more attention and hate he’ll draw. That’s a difficult situation when winning a championship is the actual fuel to “hate” you.

  • MikeC.

    @Bdub – thanks for the info.

  • JTaylor21

    @The Nupe, you’re on point, that’s even more reasons why he should embrace and welcome the hate and become the Darth Vader of the NBA and just crush whoever gets in the heat’s way.

  • The Philosopher

    Shout out @Enigmatic, The Soldier.
    Shout out @Jumpman3224.

  • Bdub

    @Mike C: Additionally Rugby League (Popular in Australia, England and NZ) has no draws. Great game actually check this link.

  • Young C


  • The Lord of Nsam (formerly known as Fresh Prince)

    @Brion 323: 90% of the pro athletes are Black? How stupid is that??? Do u include Baseball AND HOCKEY in your list? or 2 u Pro Athletes are only found in NFL and NBA (plus Tiger Woods is a golfer… do u know any other Black Golfer?)
    PapaBearATL 2:44pm said it all. Nothing more 2 add. Racist America (hiddind behind a (half)Black President).

  • http://www.bulls.com Enigmatic

    @Brion – nah, not really. I just thought it was funny the way your worded it.

    @ Philosopher – I appreciate the love, homie, but I had to cringe at your comment. Those who serve in the Navy are called sailors, those who serve in the Air Force are called airmen, those who serve in the Marine Corps (as I did) are called Marines, and those who serve in the Army are called soldiers. Us non-Army cats hate being all lumped in together.

  • http://sportschump.net Chris Humpherys
  • The Philosopher

    My fullest apologies, my brethren.
    I did not know that.
    I am appreciative to you for telling me that.
    That is very valuable information, right there.
    Shout out @Enigmatic, The Mighty Marine.
    Hope everything is good around your way.

  • http://joeloholic.wordpress.com Joel O’s

    39 percent of the population don’t like Lebron? They’re just Kobe/Bieber *insert generic lazy homophobic insult*.

  • http://www.kb24.com The Seed

    Michael Vick, Tiger Woods, Terrell Owens, Chad Ochocinco and Kobe Bryant are all winners. So these guys open up their arms to add Lebron to the group.
    Micheal Vick will be the Eagles starting QB and lead them to a playoff birth.
    Tiger Woods will eventually become the all time major winner and still be a player off the golf course.
    Terrell Owens will go down as top 5 WR all time, and already is behind Jerry Rice in a lot receiving records.
    Chad Ochocinco will be first VH1 star to marry his love interest Ruby and will become a color analyst on ESPN talking about football.
    Kobe Bryant will win six or more rings and retire beside MJ in everyone’s eyes.
    Lebron book is still being written and I think his career will end on a good note.
    BOOK IT!!!

  • http://www.twitter.com/TheDiesel Anton

    They see me douchin’
    They hatin’

  • http://yahoo.com eboyhater

    eboy get a life you need one.

  • dfortruth

    Oh you fancy ha!
    So, what population did they poll, 24 percent of how many people?
    All this poll show is hate for the top black professional players.

  • Klemperer

    Why you gonna hate Chad Johnson?

  • http://www.youtube.com/user/officerbarbrady where

    I don’t think LeBron is going to win back fans as easily as Mike Vick or Big Ben might. Those two are “hated” because of things completely unrelated to their sport; there was nothing they did that was FOOTBALL RELATED that made people hate them. What LeBron did was entirely related to his sport, and if he does win with the Heat, all the people who hated him for leaving the Cavs will only hate him more. The way he left Cleveland is going to be a recurring subplot as long as he’s in Miami and he is going to be a villain as a result. The PETA member and feminist group demographics don’t intersect all that much with the NFL fan demographic, making it easier for Vick and Big Ben to live down their offenses. The “resents a guy for ditching his city and riding another player’s coattails to a title” demographic intersects very strongly with the NBA fan demographic. It’s going to be a lot harder for LeBron to live down what he did.

  • http://www.youtube.com/user/officerbarbrady where

    And also, seeing Chad Ochocinco — a guy with no criminal record and no history of any offenses beyond talking too much — on that list makes me think allenp might be on to something when he says this survey might overrepresent the mostly white “athletes should be seen and not heard” demographic.

  • http://www.bseentv.com.au lancearvin

    This isn’t the real story for Lebron in Miami, things will change on court. Still this is a Wade team and Lebron will need to learn from that

  • http://www.threadsandkicks.com.au Eduardo

    Even if he wins rings he’ll still be hated, and even though I’m an LBJ fan they’ll be regarded as “Cop Out” rings. Just like Miller and Barkley said 3 rings in Miami are worth 1 if he had stayed in Cleveland as the legacy will be known that he brough tthe championship there. Wade already brought the championship to Miami and the Cleveland squads over the past few years were better than the Heat’s team in 06.

  • don

    i hate Bron now ’cause i feel like he shouldn’t have left the cavs. SO I HATE HIM NOW, but i still bought his ZOOM Soldier IV. Am i his b*tch now?

  • dsleepy

    im not sure how i feel about all these new lebron-hater bandwagoners. i’ve hated lebron since 2005 and i don’t appreciate those who change their minds on a dude so easily. how can you go from hero-worship to villainy in a matter of 2-3 months? the public is so fickle. if you like the guy you like the guy. if you hate him (which i do), you hate him. don’t let espn do like diddy in “Get Him to the Greek” and mindf*** you.

  • http://www.triplejunearthed.com/dacre Dacre

    don: No sir. Nike owns you though. : /

  • http://www.triplejunearthed.com/dacre Dacre

    dsleepy – isn’t the nature of being able to ‘hate’ a player dependant on them having to do something worthy of hating them? (Like when Kobe started that ‘sticking the bottom jaw out thing’…) You can’t realistically just start hating someone for no reason, it’s got to be political at best and there must be ammunition of some sort – that 1 hour special for “The Decision” was IDEAL for the hate mail to start for so many. As far as I go, I’m in the joyous camp of respecting BOTH Kobe and LeBron and wanting Steve Nash to beat them both.

  • dsleepy

    @Dacre: the whole thing about the Decision that had everyone so upset was that lebron showed himself for what he is: an arrogant, ego-centric, giant douche. but if the public had been observing mr. james over the years, they would have already picked up on this. the real reason so many were in the dark as to the nature of this fool is b/c they let espn and david stern do the thinking for them. the powers that be set him up on a pedestal and the public just worshipped him for it. i’m saying i don’t appreciate the swift change of heart now, because i know these same ppl will also be worshipping him again after he gets a few chips as dwade’s sidekick. but as for me, i know that deep down no matter how many rings he may get, he will always be the same arrogant retard.

  • dsleepy

    i’m with you on the nash thing tho. i don’t hate kkobe, but i’d love to see nash get a ring. dude is a class act

  • saveahoe11

    I think all of the people lazily claiming that all Lebron has to do is win and eveything is fine are making quite a simplistic leap of faith. Lebron has turned himself into one of the biggest scumbags in sports. That stink doesn’t just wash off by winning. If anythign Lebron is going to become more despised IF he wins because im sure he will be an ignorant ass about it. Also with Wade’s and Bosh’s injury history is far from guareenteed. All the Lebron apoligists are feeble minded losers!

  • Beethoven21

    Slam I think you guys cut out the part where Kobe’s positive score is pretty high. He is one of the most disliked for sure, but the rest of that poll tells more than what you guys are showing

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