Monday, September 13th, 2010 at 1:06 pm  |  16 responses

NBA Inks Sponsorship Deal With Banking Giant

Say hello to your new banking overlords, NBA enthusiasts. From the NY Times: “The N.B.A. has agreed to a four-year sponsorship deal worth more than $100 million with BBVA, the Spanish financial giant. BBVA will become the official bank of the league, the W.N.B.A. and the N.B.A. Development League, according to sources familiar with the deal who spoke on the condition of anonymity because it had not been announced. The bank, which has more than 700 branches in the United States, will dovetail its marketing efforts in the United States with its sports sponsorships in Spain to take advantage of the N.B.A.’s growing popularity in Europe. The deal is the latest effort by the N.B.A. to raise its profile overseas and attract international investors. The league has made deep inroads in China and last week announced plans to open an office in Moscow. In May, it opened its first office in Africa. This year, N.B.A. teams will play preseason games in Spain and China, and regular-season games in London. About 20 percent of the players in the N.B.A. were born overseas. The Nets were bought by Mikhail Prokhorov, a Russian billionaire. The N.B.A. has partnerships with Lenovo and Haier, two Chinese electronics companies. This is the first time the league has had an official bank.”

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  • The Philosopher

    Shout out to Mr. Stern.
    Shout out to The Council on Foreign Relations.

  • http://google c_cantrell

    man cant yal keep it in america



  • http://slamonline.com AlbertBarr

    @c_cantrell: would you use an American bank right now?

  • http://slamonline.com The Black Rick Kamla

    @AlbertBarr real spill

  • http://slamonline.com The Black Rick Kamla

    @ConeyIslander lol, this is true

  • JTaylor21

    YEAHHH, anything that adds revenue to stop an impeding lockout I’m all for it.

  • Aaron


  • http://www.dontevenreply.com total scrotal implosion

    Yo philo, you forgot the bilderbergs, bohemian grove, imf, and world bank. I REALLY hope this helps prevent a lockout

  • The Philosopher

    ^I’ll shout them out next time,

  • http://www.triplejunearthed.com/dacre Dacre

    This was done purely for the reason that when the lockout strikes, all the NBA players will take up day jobs as bank tellers.

  • The Philosopher

    Shout out to The Brills Society.

  • don123

    shouldn’t bank tellers be good at math?

  • http://www.triplejunearthed.com/dacre Dacre

    Show me the money…?

  • http://thekobebeef.wordpress.com LDR4

    Impeach Stern!

  • http://google c_cantrell

    yeah actually i do happen to use an american bank lol.. its my job bro