Wednesday, November 10th, 2010 at 12:00 pm  |  13 responses

Small Market Not Hindering Kevin Durant’s Endorsements

KD‘s spectacular play is once again proving that the notion of superstars needing to live and work in a large market to rake in ad dollars is simply a myth. Sorry, Knicks fans. From the Oklahoman: “I always told myself if I play the game the right way, if I always get better, things like this are going to come to me,’ Durant said. ‘I don’t have to go other places just to get this. I don’t want to sound like a prima donna. But if companies want to come out here and be a part of what I have going on, they’re going to have to come to Oklahoma City.’ That’s precisely what’s taking place before our eyes. Durant’s endorsement portfolio is a rapidly growing list that includes Nike, Gatorade, Panini America, EA Sports and Degree Men. Nike recently launched a viral social media campaign that presents Durant as the superstar next door. And on Monday, Durant excitedly watched his Degree Men Chain of Adventure video series in which he teamed up with adventure expert Bear Grylls on a specialized ‘ultimate alley-oop’ challenge. Durant then served as a judge for a group of locals competing in an alley-oop contest. Skateboarding legend Tony Hawk and New York Jets quarterback Mark Sanchez are the only other two athletes sponsoring Degree Men’s Chain of Adventure series. ‘For companies to come to Oklahoma City means a lot,’ Durant said. ‘That’s one thing that I wanted to do. I never wanted to go searching for anything. I never wanted to beg for any endorsements. Just let it all come to me by my play.’”

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  • vanillagorilla

    Good ish, Portland players will always have an edge over other small markets though. Phil Knight loves his Oregon teams. BRoy had his first signature shoe before the start of his second season haha, gotta love it.

  • http://yahoo.com eboyhater

    Kevin Durant is gaining confidence i like that.

  • http://www.slamonline.com J

    Good for him.. Big market what? Small market Cleveland wasn’t a hurdle in LeBron’s endorsements..

  • http://SLAMonline.com GotHandles?

    KD is the man

  • http://www.michaelcho.com M Cho

    KD said all the right things in this piece.

  • All Day

    If you ball, they will come!!!!

  • Jose

    I fear this kinda. cuz durant seems to be doing EVERYHTING right and dudes cool as hell, (he can ball too) i’m worried that someone or sumthin might go down and his name gets dragged throught the dirt or sumthin..*knock on wood*

  • espesyalist

    Good for him. He’s getting it done in OKC and the endorsements keep coming. Just think how much more he could get if he was still in Seattle especially with all the major corporations Seattle has and also the gateway across the Pacific to China and the rest of Asia.

  • http://dodgers.com Joey E.

    why would it be hindered? if you’re good, you’re good. Peyton Manning isnt hindered by Indy. Favre hasnt been hindered in Green Bay. LeBron wasnt hindered in Cleveland at all. This big market stuff is bologna….

  • http://twitter.com/HarryByrdMan44 LA Huey

    If he was in Seattle, we’d have Nintendo and Microsoft would be fighting over him… *sniff*

  • http://blogs.thescore.com/tbj/author/hollymackenzie/ Ghost


  • http://www.need4sheed.com Tarzan Cooper

    Whats the thing with bear grylls? Bear should take durant on his show like he did with will ferrell.

  • JTaylor21

    overrated overrated!!