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Thursday, May 12th, 2011 at 4:08 pm  |  12 responses

Amar’e Stoudemire Takes a Sheet in Times Square

From our friends at Sheets:

On Thursday, May 12, Times Square will get a boost of energy. Nearly a month after Carmelo Anthony launched his billboard, Knicks forward Amar’e Stoudemire and Sheets energy strips are taking over Times Square with the company’s first foray into the ad world.

The launch of Sheets will be supported by a $10 million marketing campaign leveraging athlete and celebrity involvement by co-founder LeBron James and partners Amar’e Stoudemire, Ray Rice, international recording artist Pitbull and others. The campaign will incorporate social media, traditional advertising, and massive sampling programs.

Sheets were developed over years of research with top physicians, scientists, professional athletes, and their trainers. SheetsTM uses proprietary technology that provides a breakthrough delivery system enabling consumers to get energy.

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  • http://www.bulls.com Rigo Gonzalez

    NIICE headline

  • Jer dawg

    That’s a funny headline. What’s cool is he isn’t pimping the NyK with his jersey. just himself in a button up kind of way. I’d give that product a try for sure.

  • http://www.slamonline.com house

    Man… and here was me thinking that Stat had gone all Gilbert Arenas on us..

  • 1982

    That’s a hilarious billboard.

  • http://www.arbys.com LilKDub503

    Yeah, you guys knew what you were doing. Takes a Sheet huh?

    The billboard is just as classic. I might try it while I’m still in the city.

  • alex80

    That’s the Sheet!!!!

  • Ryan

    That almost makes me want to buy little pieces of paper that make me jumpy. Never mind, that drug has been around for ages.

  • http://gmail dirty frank

    ^^I’ve been thinking the same thing Ryan

  • rashado

    you guys are basically an advertisement agency…i hope they pay you for this publicity.

  • reflex

    @rashado..they do, and I ain’t even mad, as long as it keeps Slam going it’s all go

  • http://www.SoleCollector.com NDP

    Real glad there’s a snap tag included. So I can hover my iPhone over the billboard, of course.

  • http://wwww.need4sheed.com Tarzan Cooper

    SMOKEY!!!!! SMOKEY!! WHAT YOU DOIN BACK THERE STAT?! I AINT THE SMARTEST MAN IN THE WORLD, BUT FROM HERE IT LOOK LIKE YOU TAKIN A SHEET!!! GIVE ME TWO DOLLARS, ILL CLEAN THAT UP FOR YOU!

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