Catching Up With Tyreke Evans
SLAM talks with Tyreke Evans on the set of his VBLAST! vitamin water commercial shoot which airs today.
by Franklyn Calle / @FrankieC7
Sacramento Kings point guard Tyreke Evans officially announced his endorsement deal with VBlast! in December of 2010. And now beginning today, fans will start to see the promotional campaigns on television when nationwide commercials hit the air. VBLAST! vitamin water’s parent company, New York Spring Water, is co-owned by actress Queen Latifah. The 2010 Rookie of the Year will also be endorsing its sister product Aqua84. The Chester (PA) native is the company’s first athlete endorser and is also slated to appear in billboards ads in key markets.
VBLAST! claims to separate itself from other vitamin enhanced water products by featuring a sugar-free drink with no calories, no carbs and no caffeine. In addition, the vitamins are stored in the cap instead of it being diluted in the water, where it can lose its potency with time. When drinking VBLAST!, the consumer decides when to release the fresh liquid vitamins off the cap into the water bottle.
The commercial showcases Evans’ ball-handling skills through the usage of a camera that shoots at over 1000 frames per second, allowing to capture the crisps moves in real-time. In the commercial, the former Memphis stud exhibits a variety of crossover moves, then goes on to demonstrate Evans cooling down by drinking VBLAST! — unleashing the bottle, mixing the vitamins, and ultimately drinking.
Despite seeing his numbers drop just a bit in his second year in the League, which could be attributed to him missing 19 games for plantar faciitis in his left foot, Evans is one of the rising stars in the NBA. The 4th pick in the 2009 NBA Draft became only the fourth player in NBA history, behind LeBron James, Michael Jordan, and Oscar Robertson to average at least 20 points, five rebounds and five assists as a rookie, after averaging 20.1 points, 5.8 assists and 5.3 rebounds.
A few weeks back, SLAM was in the building during the VBLAST! commercial shoot in Brooklyn, NY and was granted a few minutes to catch up with the Kings point guard.
SLAM: How does it to be does it feel to be the first athlete endorser of VBLAST!?
Tyreke Evans: I’m very happy to be involved with VBLAST!. They’re coming out with something new and so I’m proud to be a part of that. It felt good going out there for the video shoot. Everything is going well. We have a good connection. I’m happy that I made this decision.
SLAM: Do you like the whole shooting commercial process?
TE: This is probably my third commercial shoot. I did one with Zipway and it went pretty good. I know it’s a lot of work and you just gotta’ work with it.
SLAM: You missed 19 games with an injury to your left foot last season. How frustrating was that experience?
TE: I went to L.A. and got treatment. I went there every Tuesday and it worked. I’m happy I did it during the season just to get it over with. Now I’m 100 percent and so it’s time for me to start working out again and get ready for next year.
SLAM: What are you looking forward to working on this summer to continue to expand and enhance your game?
TE: I’m just gonna try to work on my quickness more, knocking that outside shot and coming back a little bit more stronger.
SLAM: Is there any particular player or position that the Kings should be looking to add on this summer?
TE: No really. I don’t really know who’s coming out A lot of players went back because of the lockout thing. But that’s up to the GM to get a pick and get somebody that can help us out next year.
SLAM: You’ve already been in the League for a couple of years. How would you describe your experience so far?
TE: I would say it’s been pretty good. My rookie year I leaned a lot. Me having Francisco around, being like my mentor and it kind of helped me a lot. But now in my second year, I knew the do and the dont’s. I’m very familiar and ready for the League right now.
SLAM: Do you feel like you’ve had to change or adjust your game while in the League?
TE: Not really. I just play. I thought it was going to be hard for me from just watching on TV, seeing how it looked. But then when you actually play, it’s like you been playing all your life and you just go out there and play and don’t think about it.
SLAM: What about offseason and free agency moves? Any position you think you could use some help at?
TE: I think we can improve at all positions. I think we got a good team but we can definitely add maybe some pieces to the puzzles. We’ll leave that up to the GM and hopefully he can add some personnel that can help us get into the playoffs.
SLAM: Do you feel like the roster could use some veteran leadership since it’s mostly filled with young guys?
TE: No really. Oklahoma City is young like us and they were playing great. I think we can be one of those teams that can come in next year and shock the League.
SLAM: Is the NBA lockout something you’re concern with heading into the summer?
TE: Not really. Just work out in LA. Get a condo and stay out there. And just work out, that’s pretty much it.
SLAM: Growing up, which player or players did you look up to and wanted to assimilate your game to the most?
TE: Yeah, Tracy McGrady and Penny Hardaway were my two favorites coming up. I like a player that can do a variety of things. You know, one that can score, shoot, pass, go to the basket.
SLAM: How did it feel when you finally got on the same court with T-Mac?
TE: It was good experience. Just watching them on TV and have a chance to talk to them. Specially Penny Hardaway because I went to Memphis and talked to him a lot – a good guy. I’m glad I got a chance to meet him.
SLAM: Speaking of which, Memphis has a talented young nucleus. Are you a Memphis fan or maybe root for Kentucky now that Coach Cal is in Lexington?
TE: Definitely still a Memphis fan! They played good in the tournament this year. They are still young. But I think next year they will be pretty good once they learn how to play with each other.
SLAM: Calipari has been landing blue-chippers one after another at Kentucky.
TE: Definitely. He’s a good coach. He coached me in college. I appreciate everything he did for me to get here and work on my game in practice. He’s the one that basically taught me the euro-step. I think he’s a coach of the guards. Every guard that’s top of their class wants to go there. Basically it’s a one-and-done so I think that’s how guys see it when they go there.