Tuesday, June 21st, 2011 at 9:40 am  |  35 responses

Did LeBron James Help Increase Heat Franchise Value by $60 Million?

LeBron may have failed to bring an NBA championship trophy to Miami in his first season, but he reportedly made the Heat’s bean counters very happy. From the Sun-Sentinel: “Since joining the Heat, James has been the NBA’s leader in endorsement earnings, at about $30 million, while at the same time becoming the most polarizing figure in sports. Clearly, America loves to hate LeBron. The impact of that has been perhaps without precedent and far beyond what could have been foreseen. ‘I know the Heat’s franchise value went up $60 million after signing LeBron,’ said Dr. Patrick Rishe, who calculated the LeBron Effect for business magazine Forbes. ‘You had ticket sales going up, sponsorships and local media deals going up. It’s hard to think of any one athlete whose changing of teams [is comparable].’”

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  • c.a.

    Wait until they see the Business results for the 4th Quarter

  • http://slamonline.com henkenzo

    c.a. FTW! no need to post anymore. thread closed;)

  • http://sadjklff.com Jukai

    Wow… c.a….!!!!

  • jflash

    Funny as hell, c.a.

  • robb

    @ c.a. checkmate son!


    cosign c.a.

  • Trout

    c.a. for president

  • http://slamonline.com Tracy

    C.A. is the pope.


    c.a > chuck norris

  • lukas

    best comment ever! c.a for king

  • http://SLAM jwop

    LEBRON JAMES is the bestt player in the NBA . c.a


    i only made this comment in testament to the wittiness of my master c.a.

  • FastLebron

    lets dedicate this thread to c.a

  • http://bulls.com airs

    c.a. is my hero!

  • Eddie1


  • LP

    c.a. with the billiance…

  • http://www.bulls.com Enigmatic

    c.a. !!!!!

  • All Day

    c.a. with a TKO!!!

  • Eddie1

    What about Eddie? no love for Eddie?

  • http://www.mvp247.com Greg Tanner

    c.a. – you utter, utter legend!!

  • http://www.mvp247.com Greg Tanner

    LOL – you too, Eddie

  • Jose

    C.A : Comments Awesome

  • http://slamonline.com Chris O’Leary

    This may be the best thread I’ve ever seen at SLAMonline. Hilarious.

  • http://www.slamonline.com Nick the Quick

    C.A. lowers the boom!

  • nysportsgurl

    i tweeted this article and C quoted you and gave you your props. that is the best line i’ve heard all dang day!!

  • Ben Taylor

    It’s over. Nobody will better that comment. Ever.

    C.A, we salute you.

  • http://slamonline.com AllBall

    I love Jukai’s comment! The sarcasm is evident across continents.
    Go get em c.a

  • MikeC.

    Lebron James is no Glen Davis.

  • Hugo

    when i read the headline i was thinkin ‘this is the dumbest question ever written on slamonline’ and that includes all the questions ever asked in the comment sections too.

  • asgf


  • zack

    TWO SUPERDUPERSTARS playing in a game will cause an internal personal struggle for limelight…..there must be balance, if LBJ is playing DW will sit and vice versa…

  • Fan

    c.a. i want a baby by you

  • http://www.slamonline.com Max


  • Dagger

    That’s gold c.a., gold!

  • Zoom

    I bet you c.a made like 20 emails & post wow c.a. Well c.a im smart enough you suck it !LeBron got 8 pts one game while thats more than you will ever get. Think u all good.