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Friday, September 23rd, 2011 at 10:46 am  |  34 responses

Michael Jordan: Rich and Getting Richer


According to Forbes, MJ is banking more today than he was even at the height of his fame and popularity: “More than 50 million kids have been born in the U.S. since Michael Jordan won his sixth championship with the Chicago Bulls before retiring for a second time after the 1997-98 season. It has been eight years since Jordan took his last shot for the Washington Wizards and retired from the NBA for a third time. Yet even out of the spotlight, the business of Michael Jordan has never been better. We estimate that Jordan earned $60 million over the past year mainly through his endorsement deals with Nike, Gatorade, Hanes, Upper Deck, 2K Sports and Five Star Fragrances. He also owns five restaurants and a car dealership in North Carolina. His annual earnings are greater than any other sports figure save Tiger Woods who topped our world’s highest-paid athletes this year. At Jordan’s peak during his playing career, he was making $50 million off the court through sponsorships. He also banked $63 million in combined salary during his last two years with the Bulls. Gatorade, Hanes and Upper Deck have been long-time Jordan sponsors. 2K Sports signed up Jordan last year to be the cover athlete of NBA 2K11. It sold five million copies making it the No. 1 selling NBA videogame. Jordan is back on the cover of this year’s game and recently inked a multi-year deal with 2K Sports.”

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  • http://cnbc.com JTaylor21

    Does this mean that J prices are going down? Hells no!

  • Thomas

    ^^^ But it does mean more uncreative releases and worse quality for us. Nike got this thing all figured out, the kids today have no idea the kind of quality Air Jordans used to have……such a shame.

  • http://www.twitter.com/dfrance21 dfrance21

    MJ was signing 1 year $32 million deals in the late 90s. Still can’t get my head around that.

  • jayb

    ditto from above…jordan the owner is crying foul..he should know better than anyone. stars run the league..no kobe…no lebron the league is equal to soccer, hockey and tennis in this country..nice story lines but does not move the needle in terms of ratings…(for those offended..sorry!) hey if owners wanna go back to taped delayed finals…great..you did a good job of messing this up..have rev shares. move player cut down to say 52% and we get this done! damn!

  • robb

    @Thomas AJ’s still have good quality, the problem is their lack of creativity.

  • http://Slamonline.com Caboose

    Michael Jordan makes more from Nike than every single Nike factory worker in Malaysia combined.

  • http://itsahardwoodlife.blogspot.com omphalos

    @dfrance21; look back at the first thing you wrote “MJ”. Should help the rest of it make sense.

  • http://slamonline.com Ugh

    ^^Yup.

  • MikeC.

    @dfrance – and he was still underpaid. Wrap your head around that. When MJ was in his prime, he was still on a contract that was negotiated before he blew the L up and helped create the huge salaries we see today. If there was no salary cap, I bet every single owner in the L would find a way to offer MJ-in-his-prime a yearly salary north of $40mil/year.

  • http://www.bulls.com Enigmatic

    I just still have a hard time believing the highest paid “athlete” plays golf.
    But that’s just me, I have always hated golf and fail to see how Tiger Woods, or any of them, could make so much off endorsements playing a boring a** sport.
    Sorry y’all, I’m an unabashed hater when it comes to golf…

  • LA Huey

    ^co-sign that but upper-middle class folk love that stupid ish.
    On the topic at hand, anyone think MJ will propose all sporting apparell companies have a salary cap so that the Asics and New Balances of the world can compete on a level playing field with Nike and Adidas?

  • http://www.slamonline.com Cheryl

    Enig, golf’s like Angry Birds–you don’t realize how addicting it is until you play it once. then, it’s all over.

  • http://www.bulls.com Enigmatic

    Ha ha Cheryl, I’ll admit I thought Angry Birds was wack too until I played it, now it’s got wifey and me fighting over the iphone for it!

  • HAMMER

    “Michael Jordan: Rich and getting richer”. Sounds like a rap album. In stores now!!

  • HAMMER

    To hell with golf. And curling. And the luge. And cricket. To hell with them all!

  • MikeC.

    ^bear wrestling is the bomb yo!

  • http://www.kb24.com The Seed

    MJ is the golden child and he came at a time in America when people were looking for a saviour and he was it. He played well, quit to play baseball, came back won again. He is considered the greatest athlete ever and I loved MJ back then, but honestly I am tired of hearing about him. He has not played in an meaningful NBA game for almost 13 years. We have stars now, who go by one name only and MJ is still banking money. I like MJ, but I am tired of hearing his name dealing with basketball. I know he is BOBcats owner, but I don’t want to be like Mike anymore. I wish slam would have only one MJ article a month quota. BOOK IT!!

  • Drob

    Watch the doc Fire in Babylon…Cricket ain’t no joke…serious game, more than bball…and bball is my fav sport…

  • EJ

    “Wife Carrying” is the greatest sport ever. You carry a woman on your back and race thru a swamp. Maybe not an upper class sport, but hey, Dennis Rodman tried it.

  • http://thetroyblog.com Teddy-the-Bear

    I’ve never played golf, but I have to admit… It looks pretty damn fun. Mini-golf is the best thing ever, so real golf must be like that X 10.

  • zach

    Golf isn’t a sport, it’s a game. Tiger shouldn’t be on that list. It’s offensive to the idea of athletics.

  • 23clear45

    Forbes or any other financial base outlet doesn’t know what someone actually made or what they are worth. It is just a lot of speculation. Remember Tiger’s ex-wife was allegedly going to get 700m for a divorce settle and it appears that she only got barely 100m.
    So, I don’t think that Tiger is worth what Forbes says he’s worth and he is certainly not the only,I would say minority athlete, not black athlete, because Tiger doesn’t consider himself as being black, as the first athlete to bank a billion dollars. If MJ sales over a billon dollars for brand Jordan, he clearly has to have made a billon dollars himself. If he hasn’t he is still selling himself way too short and just making companies rich off of his name….which is just dumb founded.

  • EtheKnickfan

    Guys….. David Stern saw the potential in MJ when MJ was a college player and busted the pros ass in olympic practice. In those days college kids played the euros and the nba was the practice for them. SI hit the stands with “Here comes Mr Jordan”( I still have it mint condition)and Dave Vader ran with it. Chicago was a terrible team when MJ joined. One thing about Stern, he aint a former bballer but he knows where his bread was buttered and he makes money for the owners. Heck those practices convinced MJ he was ready for the league.

  • EtheKnickfan

    Guys….. David Stern saw the potential in MJ when MJ was a college player and busted the pros ass in olympic practice. In those days college kids played the euros and the nba was the practice for them. SI hit the stands with “Here comes Mr Jordan”( I still have it mint condition)and Dave Vader ran with it. Chicago was a terrible team when MJ joined. One thing about Stern, he aint a former bballer but he knows where his bread was buttered and he makes money for the owners. Heck those practices convinced MJ he was ready for the league.

  • EtheKnickfan

    Guys….. David Stern saw the potential in MJ when MJ was a college player and busted the pros ass in olympic practice. In those days college kids played the euros and the nba was the practice for them. SI hit the stands with “Here comes Mr Jordan”( I still have it mint condition)and Dave Vader ran with it. Chicago was a terrible team when MJ joined. One thing about Stern, he aint a former bballer but he knows where his bread was buttered and he makes money for the owners. Heck those practices convinced MJ he was ready for the league. Thank Dave Vader for the phenomenon that is MJ.

  • EtheKnickfan

    ^^^^^eeeep sorry bout that

  • EtheKnickfan

    ^^^^ eeep sorry bout that DP.

  • EtheKnickfan

    WTH?

  • asgf

    penis!

  • http://www.triplejunearthed.com/dacre Dacre

    Chis Smoove is waitin’ on a noob…

  • http://www.slamonline.com tolo

    HAMMER – you forgot baseball that sport is mad boring

  • wikked01

    MJ was always instramental in getting paid for his services. More props to him !! He was the first to sue the NBA for control of his image (and won) The league believes it owns you if you play in their world MJ didnt allow them to control him. He gave far more than they ever paid him. Im not just another super fan on his jock strap. Not at all I am a fan but he is like I said in other post the 2nd gr8st player after Bill Russell. Oh and MJ has to recoup his ex wife(a lawyer) took 1/2 his scratch for cheating. (Not so bright 1 marrying a lawyer and cheating on her) Stars make the league in the NBA and Jordan is the brightest star. So MJ get that money!!!!! Pimp ur legacy forever!!!!

  • http://yahoo Mr. Anthony J. Guay

    MJ is just one championship ring ahead of KOBE,the probability that KOBE will surpass MJ is very great. May a ten(10) championship is good enough to erase MJ Myth.

  • http://twitter.com/Derek_713 Derek

    not to mention selling the same shoes OVER and OVER and OVER for the last 20+ years… awesome marketing strategy thats making millions off of idiots!

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