Jerry West (Jokingly) Wants a Royalty from Being the NBA Logo

In a tremendous piece on Grantland, Jerry West opens up about the NBA logo being in his image. (Be sure to read the entire article): “West on being the league’s logo: ‘I knew a long time ago, and they would always say it’s an urban myth. It wasn’t, and I knew it wasn’t. It’s not important. It’s not important. Some people say, ‘Oh, what an honor.’ Anytime somebody recognizes you, it makes you feel good. It’s not honoring a person. That’s not what it’s doing. It’s promoting an image of the league, which is always important to me.’ He adds with a laugh: ‘I think it would be nice to get a royalty off of that. That would be pretty cool.'”