Tuesday, November 15th, 2011 at 9:20 am  |  15 responses

Major NBA Team Sponsor MillerCoors to Withhold Payments During Lockout

Without NBA action around to promote its products, MillerCoors doesn’t see it fit to keep making sponsorship payments to NBA teams until they can figure out a way to end the labor dispute. From the Journal Sentinel: “It didn’t take long for at least one major business to react to the news that the NBA players had rejected the league’s contract offer. MillerCoors, which spends heavily on sports advertising and has sponsorship deals with many NBA teams, including the Milwaukee Bucks, announced Monday it was withholding all payments to its NBA partners until a resolution to the lockout is found. Peter Marino, a MillerCoors spokesman, said the decision was made after players rejected the NBA’s latest offer. He said the payments will be made in full upon resolution of the bitter dispute. MillerCoors has been a major sponsor of the Bucks for years. While it is not known what the deal is worth, SportsBusiness Journal reported that three-quarters of MillerCoors’ total TV advertising spending last year – about $214 million – was dedicated to sports.”

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  • http://www.huffingtonpost.com/gabriel-a-feldman/the-legal-issues-behind-t_2_b_1081107.html Allenp

    Now that is good news for the players.

  • http://slamonline.com LakeShow


  • LA Huey

    Makes sense. I won’t be buying 2K12 or NBA Jam until this is resolved either.

  • http://www.huffingtonpost.com/gabriel-a-feldman/the-legal-issues-behind-t_2_b_1081107.html Allenp

    The NBPA actually gets money from those games.
    The union and League get money. The League for the teams, the union for the players faces.

  • LA Huey

    So they still get small paychecks then? That’s interesting. So do the players still see a portion of the sales from player jerseys and videos?

  • http://www.huffingtonpost.com/gabriel-a-feldman/the-legal-issues-behind-t_2_b_1081107.html Allenp

    I don’t think so. That was collectively bargained with the League. There is no CBA, so now checks after those escrow payments.
    That’s why the League can’t use current player faces on its website.
    The League has agreements with players when they sign deals that says their likenesses can be used to market the NBA and sell NBA merchandise. That’s part of the CBA.
    However, I think individual game producers have to negotiate separately with the players to use their likenesses for games for a flat up front fee. They don’t get residuals.
    The NBA can’t use players to market its product as long as they don’t have a CBA. But deals struck by the players prior to the lockout are fine, from what I gather.
    I’m not sure how it affects those deals cut by sponsors and whether they can still use game footage and all that.

  • MikeC.

    At this point, I’m just pissed off at all parties. I haven’t followed college ball since I was in college and could afford to gamble. Can anyone recommend which college bandwagon I should jump on? I get lots of Big 10 and ACC games on TV in my area. Recommends?

  • LA Huey

    I always thought that the league negotiated with 2K and sent the players their share after that. But if 2K has to negotiate with each player, it makes sense as to why Jordan, Shaq, and Barkley would be missing at times from games that I grew up on. Cool beans. Thanks.

  • http://www.huffingtonpost.com/gabriel-a-feldman/the-legal-issues-behind-t_2_b_1081107.html Allenp

    They negotiate with the union and the union gets players to sign agreements.
    Jordan and some of the others always refused because they wanted residuals.

  • http://redoftoothandclaw.ca/ niQ

    @MikeC. Just go to any nba draft site and look at the top prospects and find out what team they’re playing for. lol.

  • Sean B

    I’m with Huey, I’m not buying any NBA related products until this lockout is over.

    I did however, just drop $200 on a pair of the Black Retro III’s that aren’t gonna be released until 11-25. At least for a week I’ll be rocking these exclusively.

  • http://Slamonline.com nbk

    Mike just watch Kentucky and UNC, those guys gonna be in the league pretty soon anyway.

  • http://thetroyblog.com Teddy-the-Bear

    I f*cking hate beer companies and beer commercials.

  • Heals

    Funny timing cause I coulda swore I read something about them sponsoring CoolWhips’ evenings until the lockout is ended…

  • http://www.washingtonpost.com/sports/wizards/a-quick-guide-to-the-issues-of-the-nba-lockout/2011/10/11/gIQAon1ZbL_story.html unf*ckwitable

    I hadnt considered this but the teams and the NBA and espn and tnt must be losing some sponsorship dollars.