Saturday, December 31st, 2011 at 2:56 pm  |  17 responses

Sacramento Kings Merchandise Sales Up 540 Percent From Last December

Forget the basketball court, looks like the Jimmer effect is paying off in the retail world. Via the NY Post: “Today will be the Knicks’ first look at former BYU superstar Jimmer Fredette, the rookie out of upstate Glens Falls, N.Y. The Knicks liked him in the draft but not enough to trade up from the 17th slot. Kings merchandise sales, according to CNBC, is up 540 percent from December of last year. Three-quarters of the increase is due to the presence of Fredette. He has come off the bench for the Kings, averaging 24.7 minutes and 10 points in his three games.”

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  • slamfan4life

    wooo! kings stay in sactown now plz

  • http://ZOGS.COM ZOGS

    crazy, im actually expecting a “brandon jennings like game” for jimmir. so dont be suprised if white boy drops 50.

  • Heals

    Man white people will go crazy for, then all-in on any white athlete with a “wholesome” image and potential nowadays…

  • http://www.slamonline.com blackvictory23

    cosign @ Heals; if Jimmer were a black man they wouldn’t sweat him half as hard outta college via the 17th pick for sure. Racism still exists in 2012 unfortunately

  • moneymaik

    first of all he is overrated and second thing is i m tired of that just because he white/black bs

  • Heals

    But money what demographic do you think makes up most of the population in Sac-Town? Why not grab a Reke or Cousins jersey (I understand because of his off-court rep, don’t agree but understand) in previous years, plus the increase in % is so overwhelming. It’s cool though cause we have more perspective than those masses who clamor for next white athlete that they can attach their way of life and old-fashioned ideals onto as an example for others (be it religious followers or children). Then they use such-and-such player’s success as a platform to tout the efficacy of their POV. On the other hand if I was a Mormon youngster growing up I’d love to have a Jimmer jersey, root for someone that shared the same ideals I did and cheer that someone like “me” made it to the NBA…

  • http://www.slamonline.com blackvictory23

    Jimmer will be the type of player that will give you 15 – 20 points a night but end up giving 25 on the other end. His defense is atrocious…

  • http://Slamonline.com Rocksinmypants

    Yes racism does exist and not just against blacks, mexicans, and other minorities. When someone says something like white boy and white people going crazy that’s considered racist. If a person said that black boy or black people on this site I’m sure there would be an uproar. Guess that’s just the way it is. Racism either way.

  • rob stewart

    when people say “white people” or “black people” I don’t get offended or view them as racist. I understand they are not talking about ALL BLACK or WHITE people. And i agree with blackvictory23, if Jimmer, like Tebow, were black they would be viewed a little different. Who wants a dark skinned guy to be their teams saviour? The Bible even describes Jesus as a darker skinned person, but Americans often depict him as a pale white blue eyed person. I really don’t care what color a player is or Jesus is I’m just using this as an example to show how those in power and majority love to lift up their own.

  • Jam.C

    What so special bout him?…..

  • http://ZOGS.COM ZOGS


  • http://www.slamonline.com quest

    im black and i love watching some jimmer. 3 pointers off the bounce.. just fredette about it u cant stop him

  • http://www.slamonline.com blackvictory23

    Jimmer is 2 for 10 against the Knicks tonight…that’s rookie of the year numbers right there!!!!!!

  • rob stewart

    if you’re joking or serious you just showed how ignorant you are and I love ALL people. Happy New Year

  • http://slamonline.com The Black Rick Kamla

    …any team that plays in an area renamed Power Balance Pavillion probably isn’t on the way up…just saying….Happy New Years everyone, few more hours over there on the West Coast

  • Sean B

    I love black men?

  • http://slamonline.com YKnoT

    ZOGS is making slam look like the comments on yahoo and rivals.com!