Monday, February 13th, 2012 at 1:25 pm  |  57 responses

Jeremy Lin to Cash in on His Newfound Fame in Asia?


The NBA’s newest – and most unexpected – sensation, Jeremy Lin, could potentially see a nice boost in his bank account from endorsement partners in North America and the Far East if he can keep up some of his exploits. Reuters has the details: “That storyline alone would make the 23-year-old Californian an attractive proposition to advertisers, but add in the fact he was born to Taiwanese parents and you would, it seems, have marketing gold on your hands. ‘There’s no question brands will be interested in Jeremy Lin,’ Jeremy Walker, head of sports marketing and branded entertainment for GolinHarris, told Reuters by telephone from Hong Kong on Monday. ‘You only have to look at what Yao Ming has done not just for the NBA but for brands that he represents both in the States and in China. Every top Chinese star that comes out from the Olympic Games or wherever it might be, there’s always going to be an awful lot of interest for brands because all the major brands in the world are still looking to China for growth. A lot of brands want that positive ‘halo effect’ association they are going to get from being involved with a superstar.’ China has long been the National Basketball Association (NBA)’s biggest market outside North America and the league is the country’s most popular sporting import despite the retirement of former Houston Rockets centre Yao Ming.”

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  • http://www.youtube.com/watch?v=85Bl3GRdULQ&feature=youtube_gdata_player 1982

    @PolygonWindows I heard about them getting rid of the mandatory service policy, but I was told last week that there wasn’t a timeline, I never bothered to check. But even if it’s 4 months of basic training after 2014 (even now, plenty of people are getting out after less than a year of desk work for the military) the reason athletes and sports pros are skipping town is because 4 months to a year of time away from any sport is costly no matter what. You’d miss tourneys, you’d miss practice, and if it’s the off season you’d miss rest time. I’m sure Taiwan is chomping at the bit to get someone with Lin’s popularity to suit up, I’m just not so sure that he’d want to play if he’s required to do something as little as 4 months of boot camp.and for the record, there’s a good amount of Taiwanese parents have their kids out of the country for the sole purpose of skipping out on mandatory military service. There aren’t “benefits” like in the US for serving like the GI Bill, you’re just gone for 1-2 years for very low pay and then you’re home. To some, that’s a good enough reason to give up Taiwan citizenship.

  • http://www.youtube.com/watch?v=85Bl3GRdULQ&feature=youtube_gdata_player 1982

    *If anyone comes back to this feed, my bad, I’ll stop with the bad pseudo history lessons.

  • http://thetroyblog.com Teddy-the-Bear

    Alright, thanks for the info 1982.

  • http://thetroyblog.com Teddy-the-Bear

    Isn’t Taiwan called the ROC because for years after the Chinese civil war the Kuomintang represented China, from Taiwan, in the United Nations Security Council? I thought most people who migrated to Taiwan after the civil war considered themselves mainland Chinese, while those who had been in Taiwan for many generations before that (ie. under Dutch and Japanese occupation) didn’t feel so close to mainland. Then there are the native indigenous islanders who were displaced and treated poorly the way most indigenous people are in the world.
    Correct me if I’m wrong? I’ve never been to Taiwan (only mainland) so you’re right, I don’t know what the general opinion is.

  • biffer

    Jeremy claims he’s proud to be Chinese;

    http://www.youtube.com/watch?v=tXOOsZ9q9Rc

  • http://slamonline.com 1982

    After the Chinese Civil War, the losing party escaped to Taiwan, taking with them the Republic of China title. In China today, the ruling party is PRC, a competely separate governing body, and which remains Communist. In Taiwan, while the ROC title is still entact in history books, the ruling party is KMT, which is Democratic in nature. Probably the easiest comparison, though not the most accurate, is Britain and the United States. The US was supposed to be an English Settlement, that obviously came to a stop and everyone here declared independence and went to war for it. The difference with Taiwan and China, and please keep in mind that this is heavily abridged, is that China has never come out and said Taiwan is no longer a part of China, and Taiwan has claimed independence for quite some time. Taiwan operates independently, has their own money, languages/dialects, government, and GDP. It’s a small island, thats for sure, but its people, and I use that only because I’m speaking of the majority, considers itself Taiwanese. I’m sure the common Taiwanese or Mainland person couldn’t care less about who owns what as long as their way of life isn’t disrupted. But as far as politics and national pride go, they’re very distint. Lots of lives were lost during the civil war, and lots of survivors and their descendents (that I’ve met and had long conversations with) hold quite a large grudge with the Mainland. It’s not as openly easy to understand, especially if you’ve never been there, but even if a person agrees to being Taiwanese or Chinese, I’ll bet you they’ll clear up their answer right quick if you ask them where they’re from. I’ll say I’m Chinese in a heartbeat, because that’s what I am in the general sense. But if you asked if I was Mainland Chinese, I’d clarify that I have nothing to do with that country. You can tell where a person’s from just by listening to them speak Mandarin Chinese, just like how you can tell an American from a British person. But just because they speak the same language (technically), it doesn’t mean they have no problem being confused for the other. The indigenous people were treated extremely harshly, just like the American Indians. But I don’t know why you brought them up, since if you’re speaking about Americans, you wouldn’t say, “You know Americans, and by American’s I mean American Indians…” The people who immigrated from China to Taiwan after the civil war are just that, people who immigrated from China. They’re not Taiwanese, and I wouldn’t expect them to consider themselves so. Just like how 1st generation immigrants to American often don’t consider themselves American. I’m Chinese-American, but that’s because that’s the only option on most forms. Actually, I’m American, because I don’t have citizenship anywhere else and I need a visa to go to Taiwan. But if you pulled one of those “no seriously, what are you?” types of questions that most Americans like to ask, the answer is Taiwanese-American. The average person can’t tell the difference, but that doesn’t change anything.

  • polygonwindows

    @1982

    wowa, didn’t know ur on the exact same boat as me. No taiwanese citizenship for me either and i do need visa to ”come home” (parents and family all here, but I was born in the U.S. And i’m currently based here and going nowhere anytime soon…

    @Teddy-the-bear

    1982 basically nailed it right there. It’s no way 50/50 though. Not sure if i can quantify things like that but it’s for sure not half/half. And you know it’s complicated when the topic gets grown men talking about Taiwanese history and politics, on a hoop site, on Valentine’s day (y’all need some good beer to go with all that history, and/or something better to do with all the time.) ha. You’re very welcome to come to Taiwan. It’s nice out here. I’d also second the Taiwanese-American identity b/c that’s exactly what i am, and it happens to be politically correct too so that’s nice. I remember back in my high school days in good ol’ Tennssee i did refer myself as chinese when asked about the ”what are you” question. Wish i knew better back then…

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