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Thursday, April 19th, 2012 at 10:05 am  |  21 responses

The Miami Heat Will Open a Nightclub in Their Arena


Miami Heat home games often look and feel like a party — fans arriving late, wearing party attire, South Beach, etc. — and the team is now simply making it official. Reports Businessweek: “Sam Nazarian, the Los Angeles restaurant and hotel owner, plans to open a Hyde nightclub at the Miami Heat’s AmericanAirlines Arena as sports venues expand their entertainment offerings. Nazarian’s SBE Entertainment Group LLC, owner of Katsuya restaurants and the luxury-lodging chain SLS, expects to open the club in partnership with the Heat Group in time for the next National Basketball Association season. The club will feature multiple bars, lounge areas, flat-screen televisions and a private dining room. [...] ‘Arenas want to bring in the next level of experience, such as a nightlife component,’ Nazarian, founder and chief executive officer of SBE, said in an interview. ‘Old arenas like Madison Square Garden or Dodger Stadium are trying to reinvent themselves. People are looking for more than just hot dogs and pizzas.’ Danny Elmaleh, executive chef at the Los Angeles-area restaurants Cleo and Mercato di Vetro, will help develop the menu at Hyde AmericanAirlines Arena, and a mixology team will create cocktails with ingredients such as red pepper, some prepared with liquid nitrogen. The 5,000-square-foot (465-square-meter) club will have its own entrance and accommodate 200 people, Nazarian said. Admission would be free for game- and concert-goers, and patrons without event tickets would be charged a fee, he said. The venue may be rented for special occasions when the arena is dark. ‘In one respect, Hyde will be a new amenity for our best customers,’ said Eric Woolworth, president of business operations for the Miami Heat. ‘It adds a hip quotient and panache, and it’s also another space we can market for parties and private events.’”

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  • ALD

    cant get more hollywood than this lol.. but if they lose a tough game or series, go have some fun at the club.. BRILLIANT

  • @boweezy24

    Haha Niiiice! I Mean I’m Too Young For The Club, but Sounds Goood.

  • Jay cutler

    ^are you even literate? What does the team have to do with it? You think lbj is going to club in an arena?

    Oh. And this is lebrons fault. Shows how unserious he is and how little he cares about winning. /s

  • ALD

    @JAY WTF ARE yo talking about?

  • http://slamonline.com Krishan

    Because the bast way to put seats in the arena is to build a night club. In the arena. Away from the basketball court. SMH…

  • timbo slice

    yet another move by the douchiest team in the L

  • MBE18

    Following in the footsteps of the Forum!!!

  • Kilo

    Welcome to Miami.

  • DruNyce

    They’re trying to recreate the atmosphere the Lakers had with the Forum. Meh….

  • Yesse

    What?

  • EJ

    Miami is now officially the douchiest team of all sports.

  • http://cnbc.com JTaylor21

    Great, now even more empty seats.

  • http://www.slamonline.com Cheryl

    ^True, JT. I’m not against the idea, sounds like it would be a fun experience, but parking is already crazy, traffic is horrendous (esp. when there’s also a Marlins game), and like JT says, we already have folks at the game not really interested in the team, but in “being seen”. This will add to that. But, you know what? I will definitely check it out whenever I’m at a game. ;)

  • LP

    The lakers definitely had a nightclub in their areana, it worked out pretty well…free before 11?

  • ab40

    businuess/fine groupie lounge. I can dig it.

  • http://slamonline.com Allenp

    Why does this bother people so much?

  • John Wall Jr

    “we already have folks at the game not really interested in the team, but in “being seen”.

    either you try to grab those “vanity fans” or you take a loss.

  • guambomb

    i dont see why people are mad, this is a move to make more money. its a business they want to make money…get over it.

  • Kid Dynamite

    So Hollywood LOL, let the hate flow in 3, 2, 1……

  • CJ

    Least they’ll have a party to go to even if they flop 1st round

  • ALD

    The Staples Center has had one for the past 3 years. Seems like Floridians copy everything California. Before you know it they’ll have a Golden Gate Bridge II linking Miami and Cuba.

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