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Wednesday, April 25th, 2012 at 11:15 am  |  2 responses

TV Ratings Strong for Lockout-Shortened NBA Season


The long and painful NBA lockout didn’t drive fans away as some had feared. In fact, viewers came right back and tuned in to nationally-televised games in large numbers. Reports USA Today: “ABC’s games are averaging 3.3% of U.S. TV households, up 10% from last year. ESPN, despite a scrambled schedule that put NBA games in time slots where they hadn’t previously aired, is averaging 1.3%. That’s even with last year, when ESPN’s NBA games got their best ratings since the network got NBA rights in 2002. TNT’s games are averaging 1.7%. That’s up only slightly from last year, when NBA got strong ratings partly from the buzz about LeBron James joining the Miami Heat. But TNT is on track for its most-watched NBA games ever in part because of continuing interest in the Heat — its four highest-rated games, outside Christmas Day, involved that team.”

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  • 23

    why do i have a feeling this is not a good thing???

  • Brahsef

    ^I dont understand? The sport we all obviously love, cause we frequent an NBA fan site, is growing in popularity when if anything it shouldn’t. This seems like great news to me.

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