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Thursday, June 21st, 2012 at 9:30 am  |  6 responses

Miami Heat Nearing TV Deal Worth $80 to $100 Million a Year


According to Forbes, the Miami Heat are about to become considerably richer, thanks to a new local television deal: “Sources familiar with the negotiations, but who do not have permission to speak about them publicly, peg the value of the long-term deal between $80 million to $100 a a year with Fox Sports Florida. Although the Heat’s new deal will only be about half the amount the Los Angeles Lakers are going to get from Time Warner Cable, it will still generate at least over four times the revenue the team currently rakes in. [...] In February, SportsBusiness Journal reported that the Heat were averaging a 6.49 rating, second in the NBA behind the San Antonio Spurs. The Lakers, however, whose television market is 3.5 times bigger than Miami’s, were averaging 258,000 households per game, tops in the league and more than double the Heat’s household average. [...] The television windfall would pad the net worth of the Heat’s billionaire owner, Micky Arison, who paid $32 million for the team in 1988. In January we valued the Heat at $457 million, sixth-most in the NBA and $443 million less than the league-leading Lakers. The Heat’s new television deal would close about one-quarter of that gap.”

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  • http://www.slamonline.com Eboy

    Being a friend to a couple of member’s of the Heat’s local broadcast team, I hope this means a nice raise in their immediate futures.

  • Mo

    This helps a lot with the pending luxury tax concerns with keeping the Big 3 together for the Heat.

  • whooo!

    Wait, what’s the difference with the 6.49 rating and households, which is compared against the lakers… I’m curious how they compare with the same type of data

  • Byebye

    California is the second largest media market In the us that’s why

  • Yeah Yeah Yeh

    NY,LA,CHICAGO,AND PHILLY are the BIGGEST MARKETS IN AMERICA. MIAMI is IRRELEVANT

  • DreJayAre

    Buss and Reinsdorf laugh at 100 mil

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