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Wednesday, August 29th, 2012 at 11:29 am  |  29 responses

Patrick Ewing Relaunching Shoe Company ‘Ewing Athletics’


Former Knicks center Patrick Ewing, who was recently let go as part of Stan Van Gundy’s coaching team in Orlando, will take some time off from the sidelines and instead focus on relaunching his shoe company, Ewing Athletics. The company originally made its debut during the 1989 NBA season, and bubbled quickly, evolving into a multi-million dollar brand by 1990. Ewing and his partners released more than 20 different shoe models until 1996, when a tough market climate forced them to shut down the business. Via ESPN.com: “‘The brand will hit retail stores in New York on Friday and subsequently roll out in 33 stores nationwide before hitting Europe for the holiday season. ‘We did very well for a while, but it got harder,’ Ewing said. ‘Lot of kids started replacing basketball shoes with Timberland sneakers and Nike became more of a force.’ Nike is even bigger today, selling 95 percent of the basketball shoes in this country, according to market retail tracking firm SportsOneSource. That’s why Ewing says the key is to start small. ‘We’re not going to mass produce and try to sell as many pairs as we can in the first year,’ Ewing said. ‘We know that if we’re patient, we’ll do well for years to come.’ The first shoes that will hit stores are dubbed the ‘33 Hi Retro.’ Ewing’s name and signature are on the tongue, heel and side and a ‘33′ keychain comes attached to the shoe. The shoes come in a box with an older picture of Ewing in the blue and white of Georgetown, where he led the Hoyas to a national title in 1984. The shoes will retail for $100.”

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  • Nashty

    I got them for 39.99 when I was in 8th grade. I am not sure which model I had though but they were a black high top. I remember they were the only shoes I had at the time and I liked them despite the fact that they weren’t very comfortable. Now I have like 35 pairs of sneakers just sitting around in my apartment.

  • spit hot fiyah

    i’ll get some if the price is the same as in the 90′s (fat chance)

  • ZOGS

    SOOOOO DOPE

  • DABIGFUNDAMENTAL

    Awesome. If you happen to live near a mountain area, they are perfect as ski boots or trekking in the summer…

    (still loving this news. I’ll probably try to get a pair. Hope they really thought about the spec and they won’t bee too greedy and use cheap material)

  • sefos

    EW The Man!
    That’s what it said on the old shoe boxes…used to have a pair years ago.

  • James Aka…

    “Our steel plate insoles may have you running with knee’s just like Patricks after one practice, but our optional gold club membership will make it all sweem worthwhile…or thats what you can tell yourself when the kids dressed like superheroes disrespect you later-on”

  • chingy

    Not many are going to buy them for $100. Most of the young ballers probably haven’t ever seen Ewing play (in his Knicks prime days) so they won’t be willing to spend $100 on a pair of no-name sneakers.

  • BossTerry

    I hope Eastbay carries them.

  • MagicMaz

    Yeah, because only people born in the 2000′s buy basketball shoes. And did you say no name?

  • MagicMaz

    You’re cool…

  • Comment_System

    My Parents*
    fixed that for you.

  • shutup

    These ugly a$$ shoes, they didn’t sell when he was playing and I don’t see them selling now……

  • kris head

    gonna grab me some of these when I hit the states.

  • http://twitter.com/sooperfadeaway nbk

    I was going to get those. Then i remembered that it’s cheaper just to incase my foot in cement for what those provide.

  • http://twitter.com/_DFrance DFrance

    He means no name as in they’re not produced by Nike, Reebok, adidas, etc. I agree. This is largely gonna be a nostalgia purchase. Sneakerheads that routinely pay $100+ for sneakers, are too young to have that nostalgia factor and people that have that nostalgia factor, aren’t going to want to pay $100.

  • http://twitter.com/_DFrance DFrance

    They are too clunky for everyday wear and don’t have the performance materials for playing ball.

  • YKnot

    I had the ones with the velcro extra tongue! They were dope, 20 years ago!

  • chingy

    Thank you for helping me explain.

  • MikeC.

    I had two pairs when I was in high school. Terrible for ball, but nice alternative fashion style. They looked crazy fresh with my baggy jeans and Ice Cube Predator t-shirt. One pair is still in very good shape. Gonna bust em out for the walk to work tomorrow.

  • SuperAr82

    I remember wearing the Mutumbo shoe..Not made for basketball..

  • alex80

    good news

  • Roscoe

    If China can make crappy shoes so can Ewing!

  • 1982

    No joke, I saw these at a Ross the other day. If I’d have known they were going to remake them, I might have taken a second look.

  • I SLAP HIPSTERS – HARD

    If Ewing wants to compete with Nike, he will need to make an up-to-date performance shoe because the 33Hi isnt gonna make it today.

  • http://www.sneakertheater.com/ Sneaker Theater

    All I want are the blue suede 33 Hi and I’m done.

  • BRAD09

    i dont know very many people interested in buying signature shoes from a center in the 90s who wasnt able to win a championship, bad business venture. Should have partnered with a bigger company. Good luck

  • Hmmmm

    Met Ewing today….wouldn’t patronize someone so… Rude!

  • SHANDA JHONSON

    WHERE CAN I BUY THE EWING 33 HI RETRO FOR BE FOR MY DAUGHTER BDAY WHICH IS NOV 17 PLEASE I REALLY WANT HER TO HAVE THESE SHOES I BEEN LOOKIN EVERY WHERE ON THE INTERNET AND CANT FIND EM TO BUY.

  • Pingback: Back to school: High top sneakers are the most recent footwear trend | Brand Shoes File

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