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Wednesday, August 8th, 2012 at 9:25 am  |  10 responses

The Sacramento Kings’ Arena Could Be Renamed ‘Sleep Train’


The latest corporate takeover of an NBA arena could come via a retailer of mattresses. Which may result in the Sacramento Kings playing in a building called the “Sleep Train.” Reports the Sac Bee: “Power Balance Pavilion could get renamed yet again – and Sleep Train is one of the candidates. Sleep Train Mattress Centers said Tuesday it’s negotiating with the Sacramento Kings for naming rights to the team’s arena. The Rocklin-based retailer is one of several companies talking to the Kings about naming rights. Kings co-owner Joe Maloof confirmed the team is in negotiations for a replacement for Power Balance. He said the Kings’ marketing staff is handling the talks and he had no information about which companies are in the running. The team declined to comment further. The Kings began looking for a new naming-rights partner after their year-old deal with Power Balance was cut short abruptly. The sports-wristband company left the team high and dry after filing for bankruptcy protection last fall. Power Balance paid the Kings just $700,000 before cutting off payments, according to court records.”

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  • JMM

    Thats actually kind of a badass name…

  • miagus23

    Haham that would be a beast name!

  • miagus23

    And fans are asleep at 97% of Kings games in the last 5 seasons, so this wouldnt be so bad

  • http://www.slamonline.com spit hot fiyah

    ^more like the team was asleep, they seem to have pretty passionate fans

  • http://www.youtube.com/watch?v=xC03hmS1Brk Max

    Yeah the fans allways looked passionate IMO.
    I expect the Kings to turn things around this season due to Robinsons toughness.

  • http://www.slamonline.com AlbertBarr

    @miagus23: You have obviously never been to a Kings game

  • http://slamonline Brion

    I dont think people should sleep on this Kings team this year. (sorry)

  • Brainwashers

    Don’t sleep on the Sack-Train. LOL

  • MikeC.

    Arco was such a b@ad@ass name. Bring back Fortress Arco! Sleep Train is kinda cool. In hindsight, that should have been McGrady’s nickname.

  • http://Roosterteeth.com Caboose

    Cosign Albert. I think we’re two of the very few commenters here from Sacto. The fans may not rally around the team outside of the arena that we used to, but once the tip goes up, Arco is passionate. Even if we do have the worst stadium in the NBA.

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