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Thursday, September 13th, 2012 at 4:40 pm  |  17 responses

LeBron James’ New Shoes to Cost $270


Cheer up, sneaker fiends. You’re getting a discount on LeBron’s new kicks: instead of $315, they’ll only set you back $270. Per the Sun-Sentinel: “In the wake of speculation that Nike’s impending LeBron James release would eclipse the $300 mark, Nike said Thursday that the top end of the ‘LeBron X’ line will go on sale on Sept. 22 for $270. That model, however, will include Nike’s high-end technology package. The more standard model of the shoe will retail for $180. The technologically advanced model will sell for $200 for those who already have the equipment needed to operate the ‘Nike+’ technology. Initial speculation of James’ impending release were price points up to $315, with ESPN and the Wall Street Journal quoting Nike on the actual price.”

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  • Da-Meat-Hook

    I wonder how much say athletes like Kobe, Bron, DRose, and Dwight have on the price of their signature shoes…

  • Yusaf

    I believe Lebron should learn finger roll from Clyde like expert. That add dimensions to post up, many.

  • http://www.slamonline.com/ Nick Tha Quick

    I know nothing of shoe economics but I would say that the athletes don’t have much say about the price, especially with the 3-4 big name shoe companies. They do more with the creative and advertizing side and the company does the rest. I don’t know if it was really Steph’s idea to price his Starburys that low or if the company sought that market. On the whole price controversy, not that I agree with the ridiculous over-pricing for a $20-30 cost of manufacture shoe, but higher end women’s shoes regularly sell for 3+ times this. Where’s the outrage?

  • Comment_System

    And the idiots will buy it and show Nike that they can raise the price even higher. You’re only making yourself poorer.

  • roscoe

    Idiots: “Do I save for college or buy $270 shoes?” Answer: Shoes.

  • roscoe

    @da-meat-hook: Everything in life is negotiable, so imo the atheletes probably have the ability to anchor the price.
    Many times co’s like Nike put a high end product on the market to understand the market’s boundaries, if that makes sense.
    Also, many times high end clientele will not buy things if the average person can afford them and this pair of shoe may represent Nike reaching their high end clientele’s needs as much as the price seems out of balance to us common folks.

  • shutup

    I have not seen one pair of Lebron’s that should be priced this high, his shoes have been overall on the ugly side and are very uninspired. The only two pairs of sneakers I ever spent near or over $300 are a red and black pair of Original deadstock XIII’s and I spent $250 on a pair of the original Foamposite max’s, the silver and black ones, and both of those were for nostalgic reasons.

  • http://www.sneakertheater.com/ Sneaker Theater

    I remember Durant told Nike that he wanted his shoe to be “affordable,” but I heard that this years model has gone up to $115.

  • TheUnspokenTruth

    Duh! And I get to rock them fresh kicks straight to the financial aid office.

  • Junior Taylor

    Nike has to be the biggest hustlers of all-time. Sell a shoe that costs 35-40 dollars to make for 200+ dollars. I think I’m in the wrong business.

  • Caboose

    Same goes for higher end men’s shoes. I don’t see why Nike -shouldn’t- charge this much; people who want to rep LeBron will buy them. It’s not like they don’t have lower end models and are forcing people to choose between basketball shoes or nothing. So I agree, the outrage seems…strange. Especially since price margins of 500% aren’t unheard of in the fashion industry (heck, even low by some standards).

  • Teddy-the-Bear

    That is stoopid as all fuck. I hope no one buys them… but, knowing the twisted logic of consumers, the high price tag and feeling of “exclusivity” will only make people more willing to buy this crap. Just look at the Jordan 11′s–which will probably still be selling like hot cakes 30 years from now. How expensive are those bags of douche? They at least look good, though.

  • http://twitter.com/_DFrance DFrance

    I’m just tired of this story being reported. They are trying g to attach this $270 price tag to LeBron when in actuality its a Nike thing. ALL of the Nike+ shoes go for $250 or better, not just LeBrons. When the $250 Nike+ running shoes dropped in the summer, no one cares. Now LeBrons model drops and everyone is outraged. Why get mad over what someone else is willing to spend their money on?

  • shutup

    Since you don’t understand, I’ll try to break it down as simple as possible. People get mad because they feel the people who can’t really afford it even though they have the money for it will buy it. Also with the trend of ever rising prices, people get mad at the thought of getting gouged for a pair of sneakers especially when it comes to their kids; and this is coming from a recovering sneaker addict. Having some sneakers cost $250+ isn’t the problem, the problem is now every sneaker starts out at a buck or better, name a Lebron sneaker that doesn’t look like a Jordan Team reject, they simply do not warrant such a high price tag.

  • http://twitter.com/_DFrance DFrance

    Thanks, but there is nothing complex about this “issue” that you need to breakdown. Its pretty simple, if the shoe is too expensive for you, don’t buy it. If you don’t think a shoe is worth the price tag, don’t buy it. Simple. Also, don’t worry about what another person is wasting THEIR money on. That’s what I’ll do and you get pissed off about a situation you can control pretty easily.

  • shutup

    Maybe by reporting it as such they are trying to battle the stigma of these expensive shoes superiority. I don’t get mad about this issue, I see people do stupid shit with their money and lives all the time, but their is a thing to be said about how this affects the youth. Maybe that isn’t your problem either,

  • fruizm

    But this sneaker head culture reflects the materialistic society…and thats whats worrying me.

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