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Thursday, September 13th, 2012 at 9:00 am  |  82 responses

LeBron James is Switching Agents Again


by Marcel Mutoni@marcel_mutoni

For the second time in his career, LeBron James is changing his business representative, and turning over more of his off-the-court initiatives to his closest friends.

The news broke that LeBron is moving on from the powerful Creative Artists Agency (where he was represented by agents Leon Rose and William “Worldwide Wes” Wesley), and taking his talents over to longtime buddy Rich Paul.

Paul has worked at CAA for a number of years, but is now creating his own agency (Klutch Sports Management) and has landed James as his first big-time client.

Reports the Sun-Sentinel:

James signed with Rose in 2005, with Rose then joining CAA in 2007. The CAA link was cited among the factors that brought the three stars together during 2010 free agency, when James left the Cleveland Cavaliers and Bosh left the Toronto Raptors to join Wade with the Heat. James already had a working relationship with Paul under the umbrella of their LRMR Marketing company, a collaboration that also includes James’ manager Maverick Carter and friend Randy Mims, who has emerged as a member of the Heat’s traveling party. Through that association, James branched into an international marketing deal with the Fenway Sports Group, leading to his stake in Premier League soccer power Liverpool FC.

While agency switches are not uncommon, with James having previously left the representation of agent Aaron Goodwin, they generally tend to have the greatest impact with the expiration of contracts. While James is under contract to the Heat through 2015-16, he has an early-termination option in his contract for the 2014 offseason and a player opt-out clause for the 2015 offseason. A new agency only would collect on a new contract. The source close to James said the 2014 opt-out clause was not a consideration in the move and the impending agency switch should not be taken as the precursor to an eventual opt-out by the 2012 NBA Most Valuable Player.

When LeBron James fired his first agent back in 2005, the decision was met with widespread criticism, but James’ business has continued to thrive over the years.

Going forward, it will be interesting to see which players jump ship from the bigger agencies and elect to join LeBron’s crew.

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  • shockexchange

    James knows that who represents him is irrelevant. As long as he continues to master the Shock Exchange’s “Lebron Rules … Keys to Stopping Lebron James,” his career and earnings will thrive.

  • Malaroni

    That’s what’s up.

  • LeBrawn Jeymes

    “I have decided to take my talents, down to Rich Paul’s agency, and have decided I will become a member of Klutch Sports Management.”

  • bigA

    Dude, you are irrelevant. You have written so much crap that I can easily give you a thumb down before I read your comment. Please prove me wrong.

  • shockexchange

    @b7f78b09455738fee70ebb3e0423ca47:disqus Since reading the “Lebron Rules,” James has improved his midrange game and cut down on his 3 point attempts. He is now far and away the best player in the L … just the facts. Out of curiosity, what has the Shock Exchange posted that you find not “factual.” Notice, “factual” and “popular” are not the same.

  • fruizm

    Not bad for a first client…

  • fruizm

    hahahaha

  • bigA

    Allright you curious troll, how about the “Lebron rules” and Lebron supposedly having read them.

  • http://www.reverbnation.com/savagemuzicgroup T-Ray

    You gotta love Shock lol

  • http://twitter.com/sooperfadeaway nbk

    you know he has to actually read your fictional book of rules for what you said to be a fact? but that’s nice that you are narcissistic enough to take credit for everything and anything you have ever talked about before. Psychologically speaking you were supposed to grow out of that around the age of 12.

  • Lin-dication

    Maybe a better agent would have advised Lebron against holding a live press conference to say F You to the entire city of Cleveland.

  • http://twitter.com/_DFrance DFrance

    Chill yall, Shock is obviously joking and even if he isn’t, his delusions of grandeur are hilarious. He is right about 1 thing tho, James representation hardly matters. His brand is getting global he sells himself.

  • http://twitter.com/sooperfadeaway nbk

    Just for the record, if he did this last summer and moved to any business with the word “Clutch” or any variation of it. Y’all would be goin NUTS with jokes and such.

  • Yusaf

    I drink black tea not less 5-6 cups every day.My body is so addicted to tea that eventually,when I woke up at 2 or 3 a.m I use to prepare tea on my own, and I get vey sound sleep then.Tea has brought all benefits to my body metabolism.I feel healthy on the day I drank more than usually.

  • http://twitter.com/sooperfadeaway nbk

    if he’s joking then he jokes on every single post he delivers. all while marketing his book, that is real, as something that is represented by this mad hatter of a person.

  • shockexchange

    @bigA If you think Lebron hasn’t read the “Lebron Rules” then you’re very naive. Secondly, the Shock Exchange asked you a very specific question earlier, and you answered 5, none of which the Shock Exchange asked. For the last time, what has the Shock Exchange posted on here that’s not true? As the “theme from Jeopardy” plays ad infinitum …

  • LakeShow

    You posted that Kobe is associated in your mind as “Horry Jr.” meaning he has not been the catalyst of championship teams, but rather a complementary piece.
    Which is… well, false…. as in, not true… as in, not fact…

  • LakeShow

    I would like to challenge this statement!

  • MUBWAR

    nbk 4 the win loooooool

  • Nope

    cool story bro

  • http://www.slamonline.com/ Nick Tha Quick

    I would also add that Shock truly believes that Lebron should have spent 4 years in college, working on his game, toeing the NCAA eligibility line, making Thad Matta look awesome, battling Adam Morrison and JJ Reddick for College POY honors and would be a finished product ready for the 2006 Draft. The only positive that can be found from this (with plenty of reaching) is that he would have missed the Ricky Davis/Darius Miles/Dajuan years.

  • shockexchange

    @nickthaquick:disqus No. The Shock Exchange only acknowledged that by having skipped college, LeBron BBall IQ suffered. But after mastering the Shock Exchange’s “Lebron Rules … Keys to Stopping Lebron James,” it’s all good now.

  • http://twitter.com/sooperfadeaway nbk

    ..

  • MUBWAR

    ^^u really believe that bro? i need to kno what ur on, seriously

  • shockexchange

    @mubwar Have you even read the “LeBon Rules?” How else could LeBron have improved his game so quickly? You, nbk, and Nick Tha Quick sure couldn’t advise him. All you all do is make up lists and try to catch fade with the Shock Exchange.

  • RKJ92

    LOL shockexchange is on meth, dudes fxcking hilarious though!!

  • http://www.reverbnation.com/savagemuzicgroup T-Ray

    well you don’t HAVE to lol

  • Yusaf

    Where I find this book ‘Lebron rule’? I would like to purchase for family, please.

  • Dagger

    How does this site attract people like this? Gotta love it though . . . I guess.

  • http://twitter.com/sooperfadeaway nbk
  • shockexchange

    @dagomard:disqus Et tu Dagger? Et tu? Unbeknownst to most of you all, the Shock Exchange has been coming on this site for over a decade now. There was a lot less estrogen on here back then though.

  • http://twitter.com/sooperfadeaway nbk

    you have been coming onto this site since atleast 2001 (over a decade)? When you were 8 years old? you are horrible at lying.

  • shockexchange
  • shockexchange

    Okay nbk. Hate to encourage you, but this is hilarious. Looks like you just “outshocked” the Shock Exchange.

  • LakeShow

    LOL

  • danpowers

    isnt black tea a bit unhealthy? i thought green tea is the good stuff. am i wrong?

  • danpowers

    true, i wouldve been the first one to go all out on that one lol

  • http://twitter.com/sooperfadeaway nbk

    it would have been a race man. so much hate last summer. crickets this one.

  • http://www.slamonline.com/ Nick Tha Quick

    Try Barnes and Nobles in the children’s books section. Look for an 8-page picture book.

  • LakeShow

    There is no “un-healthy” tea.
    All tea is calorie and sugar free.

    Green tea has more antioxidants.

    That is till Lipton™ gets a hold of the leaves. Prepare for High Fructose/Carmel 4/RED 5/Processed Sugar heaven/hell.

  • shockexchange

    @Nick Tha Quick Utterly ridiculous and hilarious at the same ____ time. The Shock Exchange is gonna clap back eventually. You know that right?

  • rosoce

    Did you know that drinking hot tea after eating your food diminishes the body’s ability to absorb nutrients, but at the same time helps the digesitive track?

  • roscoe

    Nothing can stop the power of Jim Gray.

  • roscoe

    his brand and hairline are getting global.
    1 more season Under/Over on shaving him shaving his dome for good?

  • LakeShow

    All liquids wash away nutrients if drinking when eating.
    Maybe hot tea does so more..Thanks for the tip.

  • LakeShow

    Your book is a 4 paragraph internet blog?

  • greg

    wow he switches everything: teams, agents, his pivot foot. good to see him building up his buddy’s business. Say what you want about him, LeBron is a great guy.

  • iLikeKobe

    ?He still isn’t “Clutch”Lol, Klutch… Lebron still isn’t clutch guys.

  • shockexchange

    Check this Lakeshow http://clicky.me/iTunes

  • Teddy-the-Bear

    Come at me bro.

  • Teddy-the-Bear

    Shock Exchange is awesome, I actually quite like this guy.

  • danpowers

    thx for the info. i dont drink any sugar anyway, i dont want to know how much damage i did to my body as a stupid kid pouring thousands of gallons of this “ice tea” n coke junk down my throat

  • danpowers

    lol yup. but thats quite simple. turn into an a***hole and people will hate on you no matter how well you play ball. mature, be nice and people will like you again.

  • Dgr8t1DTP

    Shock exchange is funny… Lol

  • http://twitter.com/_DFrance DFrance

    He hasn’t even tried a really low cut yet. I say it’ll be at least 3 seasons before he goes full baldy. Although he did shave his head completely last summer, he probably hated the look.

  • Salty

    I’m just glad to hear that a guy called Worldwide Wes lost a client.

  • shockexchange

    @yusaf Misunderstood your message. The Shock Exchange’s new book is currently offered on itunes (www.clicky.me/itunes), and ebookpie (www.clicky.me/ebookpie), amongst others. Enjoy.

  • pposse

    yo im supposed to get a free one

  • shockexchange

    @yusaf See the Shock Exchange’s comment to @disqus_j65FuvcSML:disqus earlier.

  • shockexchange

    @pposse:disqus *Sergeant Schultz* LOL

  • TheWhiteMarkPrice

    Haven’t been on in a while, but I see Shock Exchange still spewing sewage out his mouth.

  • http://twitter.com/sooperfadeaway nbk

    i wouldn’t consider what he did to be an “asshole” move. More of an “arrogant dumbass” move. He was leaving Cleveland, this we had known for a long time. It’s how he did it that was so god damn stupid. i just think people realized that all of the things they used to criticize LeBron for don’t apply now. They still don’t like him, just can’t talk shit.

  • shockexchange

    @pposse:disqus “Free?” Looks like you’ve really “outshocked” the Shock Exchange.

  • shockexchange

    @thewhitemarkprice:disqus Your jumpshot may say “Mark Price” but your thought process says “Ricky Davis.”

  • TheWhiteMarkPrice

    Me? Your thought process screams JaVale McGee. Clown

  • TheWhiteMarkPrice

    @nbk, a few weeks ago he claimed to have watched Charles Oakley n Jerome Kersey in COLLEGE. Astral projection I guess.

  • shockexchange

    @WhiteMarkPrice The Shock Exchange writes the “LeBron Rules” which has helped taken his game to another level and all he gets is “back talk.” After all he’s given to the game …

  • TheWhiteMarkPrice

    What has the Shock Exchange givin to the game? Crabs, herpes? Your dad shoulda stroked you off in the toilet.

  • danpowers

    i wasnt only talking about “the decission” but also about his demeanor in general. you could really see the difference on how he acted, for example when he told his teammates to focus on the game when some were alrdy celebrating before it was all over in game 5. that almost let him look humble. compared to pictures of him making fun of the ill nowitzki one year before it seems like he really matured and finally saw what he needed to change (back) about himself. Like Colangelo said in 2012: ““LeBron James is a different player and a different person than he was
    in ’06,” … “And I say that with exclamation marks. He’s
    matured incredibly as a person, player and leader….” ( http://sports.espn.go.com/oly/olybb/news/story?id=5055686 )

  • LakeShow

    Buuuuurrrrro!

  • LakeShow

    I honestly had no idea he was leaving Cleveland.
    Was it well known?
    Hindsight is 20-20, but at the time I actually thought he was staying.

  • http://twitter.com/sooperfadeaway nbk

    Oh alright that makes perfect sense.

  • http://twitter.com/sooperfadeaway nbk

    It was obvious to me as soon as they signed Shaq. And set in stone when they turned down Amare for JJ Hickson

  • Teddy-the-Bear

    Brosef Stalin?

  • LakeShow

    Bro Tse Tung?

  • truth32

    assholes are arrogant dumbasses though

  • http://twitter.com/sooperfadeaway nbk
  • LakeShow

    That’s a clown question brahh

  • LakeShow

    lol, you’ve got a point.

  • http://twitter.com/sooperfadeaway nbk

    naw. i mean you can take something personally that way. but the difference is, assholes are mean, arrogant dumbasses are stupid people who don’t think their actions CAN hurt anyone unless that is the intent.

  • hyperactive
  • The Philosopher

    The King fine-tuning his calvary.

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