NBA Green Week Presented by Sprint Tips Off Encouraging Fans to Go Green
Today tips off Green Week presented by Sprint, which features community greening projects, recycling programs, green giveaways, special adidas on-court apparel, and auctions to encourage fans to “go green.” Continuing through April 12, players will be wearing 100 percent organic cotton adidas NBA Green shooting shirts that are being sold at NBAStore.com. As part of its ongoing efforts to reduce its ecological impact, the League is offsetting the electricity used during all 67 games throughout Green Week. Also this week, Will.i.am and EKOCYCLE will be introducing a limited-edition adidas Feel Good® Tee, made with 50 percent rPET and 50 percent organic cotton, with the rPET component comprised of three recycled bottles.
Peep all the details from the official NBA press release:
The NBA today tips off NBA Green Week presented by Sprint, featuring community greening projects, recycling programs, green giveaways, special adidas oncourt apparel, and auctions to encourage fans to “go green.” Continuing through April 12, this marks the fifth year of the leaguewide Green Week hosted in collaboration with the Natural Resources Defense Council (NRDC).
In conjunction with Green Week, the NBA is also launching Mosaic, an on-line tool designed to measure environmental impact. In partnership with NRDC and Renewable Choice Energy, Mosaic will allow all NBA teams and venues to track, analyze, and identify cost savings opportunities within their environmental footprint. In addition, as part of its ongoing efforts to reduce its carbon footprint, the league also will work with Sterling Planet – a leading supplier of renewable energy – to offset the amount of electricity used during all 67 NBA games taking place during Green Week. This commitment will result in a carbon avoidance of more than 10 million pounds, which will be one of the largest pollution offset initiatives by any sports league worldwide, and the only one to involve every team in the league.
Throughout NBA Green Week presented by Sprint, adidas – the league’s official oncourt apparel provider – will outfit all players with 100 percent organic cotton adidas shooting shirts, available at NBAStore.com and the NBA Store on Fifth Avenue in New York City. Players will also wear NBA Green headbands and wristbands made from 45 percent organic cotton, while NBA coaches and broadcasters will wear NBA Green lapel pins, all in an effort to raise additional awareness. NBA teams across the league will also host in-arena nights along with a variety of events and activities in the community to support environmental protection. In addition, the NBA and Sprint are launching “Pledge to Recycle”, a fan contest that tips off today, April 4, and continues through May 16. Fans who pledge to recycle their old mobile devices can enter to win a grand prize trip for two to the 2013 Finals. Fans can learn more at NBA.com/SprintPledge.