Monday, April 22nd, 2013 at 1:57 pm  |  38 responses

Nike Pays Tribute to Kobe Bryant With Surprise Advertisement (PHOTO)

It isn’t exactly Nike’s version of “The Return”, but yesterday the footwear and apparel giant took out a full-page advertisement in various newspapers to pay tribute to their fallen soldier, Kobe Bryant. There’s no word on whether the ad is the first in a full-fledged campaign, or merely a singular act of compassion. Kobe was both surprised and appreciative of the gesture, and as basketball fans, we certainly were too.

Here is the text of the advertisement:

You showed us that an 18-year-old could play with the best.

You showed us that a championship game, an exhibition game, and a charity event are all must-wins.

You showed us how to play chess while others played checkers.

You showed us how to hit game-winner after game-winner.

You showed us that an 81-point game is a real thing.

You showed us that gold still matters.

You showed us how to take an ice bath.

You showed us how to score 30 points in a quarter, twice.

You showed us the Mamba Face.

You showed us how to demand perfection and demand it from everyone.

You showed us how to put big-boy pants on.

You showed us that you were never out of it, ever.

You showed us how inspirational a pair of free throws could be.

Now, show us again.

  • Add a Comment
  • Share
  • RSS

Tags: , , ,

  • robb

    The Black Mamba Returns

  • http://twitter.com/SupermanayrB B!

    I need this on a t-shirt ASAP.

  • bike

    You showed us that tweets do matter.

  • LakeShow

    Very cool Nike.

  • Slick Ric

    You showed us how to dry snitch by throwing another man under the bus for cheating.

  • rande3p

    so dope… i would buy this tee A$AP … pyrex flow put it on some shorts while you’re at it

  • The Philosopher


  • http://twitter.com/AjpDos Allen Powell

    You showed us how to demand inferior teammates be traded.

  • http://twitter.com/Jzakoni Sanchez


  • http://twitter.com/Jzakoni Sanchez


  • http://twitter.com/Jzakoni Sanchez


  • The Seed

    You showed us that practice does make perfect.
    You will show us that you can come back from any injury.
    Kobe will do it again.

  • Max

    Should have said, you showed Pau how to put big boy pants on.

  • JL

    Haha. Probably not so much inferior, more lazy and pompous.

  • JL

    Anybody else thinks that Kobe actually would be a pretty good coach? He has one of the best work ethics in the sport. He has a great understanding of the game which gets mixed with his personal desires to dominate. It’s a difficult thing to balance. But when you are a coach it’s much more objective. It’s like how stock traders don’t always perform the best when they are trading their own money.

  • http://www.facebook.com/normannea Norman G. Urriza

    you showed us the heart the never say die attitude….

  • Ismael Covarrubias

    you should us that shaq is a loser

  • ATL dynamite

    ‘Mamba out.’

  • Addidas

    Nike showed us how to suck a dick

  • roscoe

    um… a grammar book for you is needed sir.

  • hoodsnake

    You showed Shaq the door. Just kidding I would love a tee with this on.

  • http://twitter.com/Jzakoni Sanchez

    this one made me laugh

  • shockexchange

    You showed us how to align ourselves with “exceptionally more talent than the rest of the L” so we could win a chip.

  • Slick Ric


  • Truth Talker

    You showed us what T-Mac or Vince could have achieved if they had Shaq and Buss backing them

  • shockexchange

    Truth Talker, you just out-shocked the Shock Exchange. You and that darn Garcia … that’s twice in one day.

  • LakeShow

    In yet, Vince has 8,000 less points than Kobe…

    And Tracy 12,000 less….
    What happened to their individual success? Would they have scored more and been as good a defender as Kobe was if Shaq was on their team?…
    Hmmm…. somethings not right here.

  • shockexchange

    You should change your name to “Lake Scene” because your season will be over soon.

  • http://www.facebook.com/jay.brodes Jay Brodes

    props to nike..thanks dantoni..you will never be forgiven..good job for not doing your job! that is why you aint pjax! now crash and burn! get well soon mamba!!!

  • http://twitter.com/trueballer4lif1 Melvin flynt

    Kobe bean Bryant aka the black mamba will be back!… sick ad from nike!

  • dogthebountyhunter

    thats a really dumb statement, tmac and vince were never on the same level as kobe regardless of who they played with. there is a reason the lakers wanted kobe and not those guys. vince carter was good and made some incredible plays but i would never mention his name in the same breath as one of probably the best 2 players to ever play the game. t mac was dope, much better player than vince at his prime but still no kobe.

  • shockExchangeNeedsToGetALife

    you should change your name to moron troll with no life. if you are a hater, why are you here reading this article? some people have way too much time on their hands, really sad what morons do to get their jollies

  • shockexchange

    I like to play with penises

  • shockexchange

    shockexchangeneedsToGetALife If by going at Horry Jr, the Shock Exchange is “troll with no life,” then what does that make you? You tryna steal another man’s identity …. think about it.

  • shockexchange

    Someone has just hacked the Shock Exchange.

  • Dee

    They acting like dude died or something smh

  • Jimjones

    You showed us how to cheat on your wife with your Mamba Face

  • Guest

    you showed us how to shut these SOBs up with all their hate and ranting.