Thursday, May 23rd, 2013 at 4:00 pm  |  32 responses

LeBron James Sells the Most Sneakers in the NBA

By a very considerable margin—try $250 million on for size—LeBron James’ Nikes are the most popular sneakers hawked by an active NBA player. Trailing LeBron in signature shoe sales are Kobe Bryant (Nike), Carmelo Anthony (Jordan), Kevin Durant (Nike), Derrick Rose (adidas), John Wall (Reebok) and Dwight Howard (adidas). Per Forbes, via SportsOneSource: “Nike generated $300 million in U.S. retail sales in 2012 for James’ signature shoes, according to research firm SportsOneSource. Nike’s haul represents a 50% increase from sales of James’ kicks in 2011. ‘The first thing is the aesthetics. The shoes look great and his star stature continues to rise,’ says SportsOneSource analyst Matt Powell. ‘The media attention on him helps him sell more footwear.’ The LeBron X caused a stir last summer when the Wall Street Journal reported that the shoes would be priced at more than $300. In reality, the base LeBron X shoe costs $180 and the technology-embedded shoe with Nike+ sensors, which tracks how high players jump and how far they run, is available for $260. [...] The second best-selling active NBA pitchman is Kobe Bryant of the Los Angeles Lakers. His Kobe 8 signature shoes sold $50 million at U.S. stores last year. [...] Today’s NBA stars are all still looking up at global icon Michael Jordan. The Nike-owned Jordan Brand has been on fire with $2 billion in U.S. sales in 2012, according to SportsOneSource. Susquehanna Financial analyst Christopher Svezia estimates the brand grew 25-30% globally in 2012. The royalty agreement is worth more than $60 million annually for Jordan, who last played an NBA game in 2003.”

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  • http://www.rich-imaging.com/ Dutch Rich

    Dang…60 mill the GOAT is hauling in annually. That’s absurd!

  • spit hot fiyah

    how on earth is carmelo’s 3rd? i think that’s mj buying all those shoes in order to not look bad

  • Mariano

    It’s what I was thinking lol… But considering Melo sells a lot of jerseys it’s probably 12 year old kids copping the kicks to act like they ball

  • RayJr

    The Kobe’s are hands down the most comfortable to play/work out in.

  • danpowers

    im 31 and i love the m9s. really serve me well on court. quite stable, light, good cushion, etc

  • danpowers

    im always scared to roll my ankle when i look at them.

  • Francis

    yea I really thought it would be more

  • Francis

    MJ is getting pimped! Only $60 mil out of $2 bil… wow!

  • Matt

    lower profile than the lebron X doesnt need to be a high cut

  • roscoe

    Bron bron works at footlocker too?

  • http://qr.net/Jobs100 Eliza Meehan

    Iғ ʏᴏᴜ ᴛʜɪɴᴋ Pʜɪʟʟɪᴘ`s sᴛᴏʀʏ ɪs ᴄᴏᴏʟ…, ᴀ ᴍᴏɴᴛʜ ᴀɢᴏ ᴍʏ ᴄᴏᴜsɪɴs sᴛᴇᴘ ᴅᴀᴅ ᴀʟsᴏ ᴀᴄᴛᴜᴀʟʟʏ ᴇᴀʀɴᴛ $6567 ᴊᴜsᴛ sɪᴛᴛɪɴɢ ᴛʜᴇʀᴇ ɴɪɴᴛᴇᴇɴ ʜᴏᴜʀs ᴀ ᴡᴇᴇᴋ ғʀᴏᴍ ᴛʜᴇʀᴇ ᴀᴘᴀʀᴛᴍᴇɴᴛ ᴀɴᴅ ᴛʜᴇʏ’ʀᴇ ɴᴇɪɢʜʙᴏʀ’s sɪsᴛᴇʀ-ɪɴ-ʟᴀᴡ`s ɴᴇɪɢʜʙᴏᴜʀ ᴅɪᴅ ᴛʜɪs ғᴏʀ ғɪᴠᴇ ᴍᴏɴᴛʜs ᴀɴᴅ ɢᴏᴛ ᴏᴠᴇʀ $6567 ɪɴ ᴛʜᴇʀᴇ sᴘᴀʀᴇ ᴛɪᴍᴇ ғʀᴏᴍ ᴛʜᴇʀᴇ ᴘᴄ. ᴛʜᴇ sᴛᴇᴘs ʜᴇʀᴇ. Mojo50.cℴm

  • Caboose

    JB makes $2bil a year and it’s best releases in the past 5 years have been nothing but retros. Unless somehow that wetsuit shoe made money.

  • Caboose

    I used to use those as my running shoes. I didn’t like the lack of ankle support, but man, those were some useful kicks.

  • First

    Dan what high school you go to

  • robb

    Lebrons are hideous.

  • O

    How can LeBron NOT sell the most kicks? Nike gives him the best designs (Kobes snake skin design are horrible and Jordan hasn’t made a decent design since the Melo 5.5′s). Not to mention each LeBron sneaker has enough colorways to rep not only each city in the US, but each country in each continent in each hemisphere. lol. Nike know what they doing.

  • danpowers

    lol i got 2 university degrees n work as a consultant in a good governance think tank. trust me son, these kicks are good. even if youre not a knicks fan ;)

  • http://twitter.com/Jzakoni D dot Sanchez

    no doubt!

  • http://twitter.com/Jzakoni D dot Sanchez

    they take a little while to get used too.. but theyre good.

  • danpowers

    mehhhh…. im always scared of new things and change – so with low cuts for basketball lol

  • http://twitter.com/Jzakoni D dot Sanchez

    lol you’ll like em. try em

  • DFrance

    I just find it funny that even Melo doesn’t like the M9s. He wore them a handful of times and then went back to the M8s

  • DFrance

    I’ve played in both and I think it depends on how you like your kicks. Kobes are definitely better for lighter players but for bigger guys, the Lebrons can’t be beat. I’m in the middle so I wear both depending on how I’m feeling that day.

  • danpowers

    sure but i dont wear them because he does or did. when it comes to sneakers i am not knicks bound. maybe thats just some kind of perverted taste, just cant help it and like them

  • danpowers

    id need fear therapy first lol

  • RayJr

    Try to grab a Kobe 6 or 7 for cheap and try em out. You won’t regret it.

  • RayJr

    I see your point. I would say Kobe’s are more for guards and slashers.

  • danpowers

    maybe ill do so after ive worn out my kicks. its just that i just bought two pairs and im comfortable with both. jordan m9 for the gym and k1x anti gravity for street courts. there is really nothing to complain about and i dont regret buying these.
    i dont doubt that the kobes are great kicks tho. its just that i am quite heavy and prefer shoes for forwards even though im a guard.

  • RayJr

    I got ya.

  • Jessica

    Wow, those are some expensive shoes!

    Have you seen these new shoes from Diff Shoes http://diffshoes.com/home.php? I just
    found them online and they are awesome and the price is great!

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  • NoQ

    don’t like lebron but bought the X’s because of MANU GINOBILI. i know, odd. a good number of people (manu included) bought the shoes not because of Lebron, but because it’s Nike’s best technologies combined.