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Friday, June 7th, 2013 at 2:25 pm  |  25 responses

Mark Cuban Funds a Study on Flopping


During his State of the League address prior to the start of the NBA Finals, Commissioner David Stern admitted to the press last night that flopping is a problem with no real solution at the moment. Mark Cuban, who has a lot of money, is taking steps to correct this. The Dallas Mavericks owner is funding a study by Southern Methodist University researchers to examine the flopping epidemic. Per the press release: “Biomechanics experts at Southern Methodist University have teamed with Dallas Mavericks owner Mark Cuban to carry out a scientific study of the unsavory practice of player flopping in basketball and other sports. Flopping is a player’s deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials. Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents. The phenomenon is considered a widespread problem in professional basketball and soccer. To discourage the practice, the National Basketball Association in 2012 began a system of escalating fines against NBA players suspected of flopping, including during the playoffs, ‘NBA announces anti-flopping rules for playoffs.’ The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU, Dallas. ‘The issues of collisional forces, balance and control in these types of athletic settings are largely uninvestigated,’ said SMU biomechanics expert Peter G. Weyand, who leads the research team. ‘There has been a lot of research into balance and falls in the elderly, but relatively little on active adults and athletes.’ The objective of the research is to investigate the forces involved in typical basketball collisions, said Weyand, an associate professor of applied physiology and biomechanics in the SMU Annette Caldwell Simmons School of Education and Human Development.”

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  • RayJr

    I’ll do it in a week for $1000.

  • Dfrance

    This is silly. These old azz refs can barely see as it is, you want them to do a math problem during video review in order to calculate whether a player flopped or not?

  • bike

    Meanwhile, at the same time this study takes place, LeBron is secretly funding a study by MIT scientists that will investigate ways in which players can flop in mathematical proportion to collisional forces.

  • StackhouseLOST

    Really great work here

  • Mike Mihalow

    And he hired Derek Fisher to play for his team.

  • Guest

    Experts can do this after the games, and if the punishment for flopping is sever enough (suspensions), the players will stop.

  • Max

    Experts can do this after the games, and if the punishment for flopping is sever enough (suspensions), the players will stop..

  • D dot Sanchez

    really cubes? lol

  • i_ball

    They should let the refs on floor decide if something is a flop or not. Award a free throw to the opposing team and a dead ball to the team that had possession. After the game if the refs got it right a fine – no need to review anything.

    I bet the refs hate flopping more then we do – it is an attempt to cheat them.

    When teams start getting 4-5 FTs per game because of that it will stop.

    This way it won’t be a huge turnaround for a flop (as a tech for example will be). Fans will get to see the best players every game as they won’t be suspended and the league still gets money from it (the fines). Everybody wins!

  • Dfrance

    They can do that now tho. They already review what they think are flops, it’s the weak fines that are the problem. If I can flop my way to a victory, and the only penalty is I may or may not have to pay a $5k fine, then why not?

    Like you said, what they really need to do is make the penalty worse. 1st offense $25k, 2nd $50k, 3rd suspension. If they’re really serious about cleaning it up.

  • pposse

    the problem is they don’t fine the repeated floppers. Lebron clearly got away with a flop in game 5 after he paid for one in game 4 against the Pacers, but what did the league do? They just turned the other direction, cause they can’t afford the bad press

  • Max

    And apply the fines, like you said you would, Lebron was the first Heat player to get a flopping fine all season long, I mean how the hell does that happen?

  • Dfrance

    The blew my mind because it was worse than the first flop and actually cost Indiana a possession. Enforcement is definitely the issue.

  • Dfrance

    Battier has to be good for a flop a week. lol

  • Max

    Yup, he, Rio and Lebron are having a flop off, to see who can get away with the most.

  • Dfrance

    Agreed. Kinda wish I had thought of it.

  • JPlattim1933

    This way it won’t be a huge turnaround for a flop (as a tech for
    example will be). Fans will get to see the best players every game as
    they won’t be suspended and the league still gets money from it (the
    fines). Everybody wins!­ ­http://mybestfriendmakes65dollarsper&#46qr&#46net/kkEj

  • Lloyd

    I’ve been saying from time that the NBA should have a 4th sideline official who strictly does slow motion video reviews of any foul/questionable play. It’s not hard to tell what’s a flop when you have 3 cameras with different angles on any given play that are capable of capturing the footage of the incident and playing it back at half it’s speed. If something is deemed a flop, 2 shots should be awarded against the offending team. Questions?

  • pposse

    the NBA needs to overhaul all referees.

    The best thing to do is hire new refs every year. Never allow an NBA ball player years to develop a repoire with any authority figure. Its hard to see how difficulat reffing is. I mean you don’t need to be a world class anything to be a referee; this is told by the salary they make. Even tho its a lot, its not ridiculous to earn 200k a year. Referee union is bogus.

  • roscoe

    Cuban is so smart and non-ya get it.

    $100K study got him $2 Million worth of advertising

    …while he rubbed the commish’s nose in the flop culture without paying a $100K fine.

    brilliant.

  • jorda

    waste of money.its something that manu introduce in the NBA and now everyone is doing it just like soccer it will never go away unless someting like suspending a player so the team loses the he knows its because he flop.

  • i_ball

    I don’t think you are right. Experience is what makes a good referee – maybe not as much experience as now. For example in football/soccer they have a max age for the refs depending on the tournament e.g. 45 years for the world cup.
    To be a good ref you need to apparently have good eyes, stamina and to understand the game, the last one is coming with experience. You can’t expect 60 year old refs to run with the best athletes in the world and fatigue makes decision making harder.
    btw in game 1 the refs were almost perfect

  • PB

    Headline: Mark Cuban doesn’t know what to do with his money.

  • Sean Superstar Juan

    The flop didn’t come from Europe, it was born right here in ‘Murica. Two men can claim the title as the “innovators” and they are Michael William “Mike” Krzyzewski, and Dennis Keith Rodman. The year(s) was 1985-86.

  • danpowers

    great idea. for that they have to allow video review on questionable foul calls. further they should increase the fines for flopping.

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