Derrick Rose Goes ‘all in for Chicago’ Event (PHOTOS)
Rose and adidas celebrated the D Rose 4 launch this weekend.
Yes, Derrick Rose’s return is finally upon us, and D-Rose and adidas are all in for Chicago. To celebrate the launch of his newest signature kicks and thank the fans of Chi-Town for their support, adidas and Rose hosted an exclusive fan event at the United Center.
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Nearly 5,000 kids from local area high schools and community groups came out to the United Center to see Derrick and watch an intimate performance from Big Sean. Derrick also treated fans to a shooting stars challenge and slam dunk competition, pulling kids from the audience and getting a little help from Bennie the Bull.
Earlier in the day Derrick unveiled his latest signature shoe—the D Rose 4. The D Rose 4 features a tailored design inspired by Derrick’s distinct on and off-court personalities and will launch October 10 for $140 at adidas.com.