Friday, December 6th, 2013 at 9:40 am  |  37 responses

LeBron James Frustrated With Latest Nike Shoes

The Swoosh’s most heavily-marketed and important current NBA player says he’s unhappy with the latest iteration of his signature kicks. LeBron James has barely worn the LeBron 11s, and blames it on the fit of the shoe. Per ESPN: “The Wall Street Journal reported Thursday that Miami Heat star LeBron James has only worn his new shoes, the LeBron 11, for two complete games this season. Sources confirmed that James has had an issue with the fit of the shoe and as a result has been mostly wearing last year’s model. On Thursday night, before the team’s game against the Chicago Bulls, James addressed the situation. ‘I just want to be able to wear them,’ James said. ‘It has been a frustrating process. But obviously, I know that Nike wants to do what’s best. They’re not going to put me out there in harm’s way. So we’re redefining the shoe to fit what’s best for my foot.’ [...] ‘I could wear them, but they don’t feel as great as I want them to feel,’ James said. ‘So we’re redefining them, and I feel like this next round is going to be perfect.’ The shoe is the lowest cut James has worn, with Nike saying at its release that the idea was for James to ‘feel the court.’ … ‘The LeBron 11 is one of the most innovative Nike basketball shoes to date, and we look forward to LeBron stepping back on the court in his latest signature shoe soon,’ Nike spokesman Brian Strong said in a statement. Despite the shoe’s absence from LeBron’s feet, sales of them are up 18 percent compared to sales of James’ Nike shoe at this point last season, the Journal reported. The first colorway of the shoes hit stores in October and retail for $200.”

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  • shockexchange

    The Kang forgot where he came from. It wasn’t “the shoes” that got him where he is today, it was “The LeBron Rules.”

  • Jeremy de Sa

    Keep this stuff in house mate, doubt the kid who just dropped $200 on your crappy shoes wants to be enlightened on why the endorser won’t wear his own shoe

  • robb

    Those new Lebron’s are terrible. Lebron doesn’t need ‘to feel the court’ he needs the best protection, support and cushioning available. The X was a much much better product.

  • RunMoreThanYourMouth

    Keep it in house? Everybody watching him can see that he’s not wearing them lol. What, do those watching him just figure he’s not wearing them because he just doesn’t feel like it? Teenagers/young adults are smarter than that.

  • Marius Wönnmann

    Big problem is that the foamposite or armorposite or whatever-posite in these shoes needs to be worn in a couple of weeks and LBJ wants to wear a new pair every game. These shoes need time to be good.

  • Jeremy de Sa

    My first response was: Do people actually watch Heat games? (ha)

    But yeah you’re right.. still the whole thing of coming out and saying that it doesn’t “fit” right is a downer for people who don’t get the shoes for free.

    I’m probably being oversensitive though, listening to Drake while I’m studying Philosophy. Nothing brings Fanon and Marx together like a little Nothing was the same.

  • http://twitter.com/niQknacks niQ

    Must be cause of his “big” toe.

  • sneakeraddict

    Shoes fit differently for every person out there. What feels great on one person may not feel as great to someone else. Having worn both the 10 and 11, I find the added court feel to be an awesome addition. They are both amazing kicks to ball and have no issues other than the traction being slightly better in the 10′s.

  • Dfrance

    Big mistake leaving flywire, hyperfuse and max air. Foamposite shoes absolutely suck for basketball plain and simple. and he is huge, he could use the max air cushioning.

  • sneakeraddict

    Foamposite when broken in after a few wears is awesome for ball. It creates a molded like custom fit. Which brings me back to my point. What one person loves on a shoe may not be the case with another.

  • bike

    They have a tendency to cause players to flop even when they don’t want to flop.

  • Vicktor

    and yes people do watch heat games lol

  • Dfrance

    It molds, but the cushioning in the sole and around the collar is non existent. But you’re right, it depends on the individuals feet. Looks like LeBron agrees with me tho. lol.

  • http://twitter.com/sooperfadeaway nbk

    i mean, hopefully if you are old enough to pay for shoes, you are experienced enough to know shoes fit differently depending on your individual foot

  • Dfrance

    So are they gonna drop a Lebron 11 V.2. or just tweak the current model behind the scenes? Will the consumer get this tweaked model, or will we just get what we’ve been getting? Does Sway have the answers?

  • LP @ThisisEther

    they probably just make him some custom-made sneaks….Lebron shouldn’t have said this in public….for marketing purposes

  • Darksaber

    First shots fired in the direction of the Swoosh.
    Probably see him in Anta, Peak, Li Ning in a season or 2. Pretty blatant attack on his designers here.

  • spit hot fiyah

    we have different feet? is that why they have different sizes?

  • http://twitter.com/sooperfadeaway nbk

    i think different sizes is just about ego. mainly our feet just have different odors

  • Anthony

    Have you seen Lebron’s feet….there are websites dedicated to how horrific they are.

  • Daniel Noel

    first world problems for LBJ…..man up. As for the nike designers, someone’s about to lose a job

  • The Mauve Avenger

    Sprained and later rolled my left ankle and broke my right playing in hyperfuse 2010s and 2011s. To anyone reading this. Don’t buy any shoes with hyper fuse technology. Ever. You will get hurt.

  • Dfrance

    Lol, yeah he needs a special shoe for sure.

  • Dfrance

    I have hyperfuse 2011 lows as well as Lebron 8s PS and Lebron 9s and haven’t had any issues, ankle or otherwise.

  • Shved a Tear

    Why didn’t he tell Nike this when they were creating/designing/testing the shoe to begin with? We’ve heard multitudes of Kobe telling Nike exactly what he wants and Nike doing it, so I’m kind of confused by this

  • TBRK

    I can say without a doubt….that Sway doesn’t have a single answer

  • 23

    Have you seen LeBrons feet? It’s a miracle he’s not out there playing in those new balance w you’re straps!!!

  • 23

    This is the first year he’s wearing sneakers from the previous season. Whether he said anything or not its obvious something was wrong. And trust me, this has not affected him, marketing-wise. As a LeBron fan I’m happy he’s choosing confort over style.

  • 23

    Look at lebrons feet. Then you might understand why its taking him longer to adjust to his newest shoes.

  • AddingVelocityDontTellMe

    They need to retro lebrons now

  • Guest

    They destroyed mine and a friend’s ankles as well back in high school. We were football players first, basketball second. So maybe our size was a factor. I’m 5’11″ and 200 lbs after all.

  • The Mauve Avenger

    They destroyed mine and a friend’s ankles as well back in high school. We were football players first, basketball second. I’m 5’11″ and 200 lbs so maybe size is a factor.

  • http://twitter.com/sooperfadeaway nbk

    yeah i’ve seen ole six toe

  • http://triplejunearthed.com/dacre Dacre

    The next iteration of the “low low-cut” will be a pair of flip flops. …or thongs as we say in Oz.

  • Troop

    LBJ blaming his shoes for the recent flat tires.

  • LP @ThisisEther

    this shoe will probably sell the least out of all his shoes. The Elevens will forever be known as “The shoes Lebron didn’t even like” to sneaker heads……. also, like others, I never would have even known he wasn’t wearing them if he didnt say anything about it….

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