NBA Exec Says Sleeved Jerseys Will Go Away if Players Reject Them
The new sleeved jerseys have proven unpopular with fans (and some players), and according to Sal LaRocca, the NBA’s executive vice president of global merchandising, should players strongly push against them, the shirts will vanish. Per Bleacher Report:
“All the (four) teams that are wearing them now involved their players in making that decision,” he said, although players in one-off situations—the 2014 All-Star Game and the five games on Christmas—were not consulted.
“The league is not suggesting they have to fit in a certain way,” he said, “and it’s the same material from the same factory that we’ve used for the last couple of years.”
In any case, LaRocca said plans for next year’s Christmas Day uniforms and the 2015 All-Star Game already are being discussed. If the All-Stars make it clear they don’t like the look or feel of this year’s uniforms, the league will respond accordingly.
“If the feedback is that the players don’t want to wear them, we won’t,” LaRocca said. “We are 50-50 partners with the players in everything we do.”