Monday, January 20th, 2014 at 10:20 am  |  10 responses

Sacramento Kings to Wear Google Glass in a Game

The Kings won’t win the title, but they’re without a doubt the NBA champions of new technology. Sacramento players, cheerleaders and announcers will rock Google Glass during a game this month against the Indiana Pacers. Per ABC News:

Jim Kovach, the head of business development for the electronics company CrowdOptic, said that the company’s technology will be able to take video footage from Google Glass and broadcast it live on the Jumbotron, as well as to televisions and mobile devices. “A long time ago, I played in the NFL and the view that I miss [now] is the one on the field,” he told ABC News. “If you’re one of the players, you have the best view.”

The Kings first game with Google Glass is scheduled for Jan. 24, against the Indiana Pacers. However, Kovach sees it not as a one-time event, but something that they will use regularly. “The investment is for the long-term, and it’s the very first footage anyone has so close to the game,” he said. “There really is a strong interest in building this out.”

That interest isn’t just with the Kings, but with the NBA as well. “Yesterday, Commissioner of the NBA David Stern talked about the likelihood of licensing the rights of content for Google Glass,” said Kovach. “Currently, it’s limited to the fringes of the game, but over time, I see it more incorporated.”

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  • Nick

    DeMarcus “Vegeta” Cousins.

  • Max

    Wiat what?
    Are the players really going to wear the glasses while playing?

  • http://signup.divinerenergy.com/ Anthony Dixon

    lol so Sacramento the first to do everything huh… Google Glass is creepy

  • spit hot fiyah

    “Currently, it’s limited to the fringes of the game, but over time, I see it more incorporated.”

    maybe warm ups and intros and stuff

  • mhm

    seems dangerous playing sports with glasses on

  • Ugh

    Kareem Abdul-Jabbar, James Worthy, Horace Grant, Hakeem Olajuwan, Dwyane Wade… do I need to continue?

  • Ugh

    Most things about Google are creepy.
    However, I’m glad the Kings are going with functional technology now instead of that fraudulent Power Balance crap.

  • http://triplejunearthed.com/dacre Dacre

    Hot cheer leaders in geek specs…. nice touch NBA.

  • gjt

    Expect google sponcership logo on kings uniform soon.

  • Hillbilly

    I’m Kurt Rambis and I approve this message.