St. John’s x Under Armour Announce Multi-Year All-Sports Partnership
Today, our friends at Under Armour announce a multi-year sports partnership with St. John’s, good through the 2018-19 season. Obviously, that includes basketball, starting this season. More details, from UA:
St. John’s is Under Armour’s first all-sports partner in the new BIG EAST Conference. The comprehensive agreement makes Under Armour the exclusive athletic product supplier of St. John’s University Athletics through 2018-19. The partnership includes marketing and promotional initiatives in St. John’s home market of New York City and across the nation.
“It’s clear Under Armour has a long-range vision and approach that in many respects mirrors our own basketball program,” said St. John’s head men’s basketball coach Steve Lavin. “The leadership at Under Armour recognizes from a competitive standpoint that the opportunity for growth and success in New York is second to none. St. John’s is located in one of the great cities and entertainment centers of the world – combine that with a winning basketball tradition and one can quickly see why the Johnnies are positioned to succeed at the highest levels. Under Armour is young, innovative and bold, is making strong moves in its industry and relates well to student-athletes. This new agreement is as important to Under Armour as it is to St. John’s, making for an ideal partnership.”
“This agreement shows how committed Under Armour is to St. John’s University and our athletics program,” remarked Red Storm women’s basketball head coach Joe Tartamella. “Our alignment with Under Armour makes us unique in this area, and in our newly re-built BIG EAST Conference.”