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Tuesday, August 9th, 2011 at 4:00 pm  |  24 responses

Report: Lakers, Knicks Would Lose Most in Ticket Sales


With the distinct possibility of a prolonged NBA Lockout, Ticket Intelligence and Statistics looked at the economic implications of both a full and a half season of lost ticket sales, for each team and the league overall. Below are the full calculations, all courtesy of TiqIQ:

1) Average ticket price for each 30 NBA teams from the 2010-2011: $46 – $253

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2) Average attendance for each team: 14,179 – 21,791

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3) Percentage of tickets sold in the secondary market for each game: 10%.

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4) Full season strike (41 games lost) or partial season strike (16 home games lost).

After running the math, it is no surprise to see the biggest markets would be affected the most. Los Angeles, New York, Miami and other big cities are unsurprisingly near the top of the list. For a Google docs version of the data, click here.

As for the league-wide impact, for a full season, NBA teams would collectively lose $184 million in ticket sales. This compares to the $340 million loss that NFL would have had in the event of a full season lockout. With the NFL, though, there was always a sense that we were witnessing a negotiation, bound to end in resolution. With the NBA, the feeling is anything but the same.

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  • http://www.kangarew.com Kangarew

    Surprised the Spurs aren’t in there…

  • http://www.facebook.com/joe.l.brewer3 BlackPhantom

    Doesn’t surprise me.

  • C Da Tyrant

    If they lose this much then end the damn lockout and how the hell can owners claim they lost 3 trillion dollars? If that’s the case i guess the nba can pay the american loans of hunh? get the FVCK outta here.

  • C Da Tyrant

    ^meant off

  • Jer dawg

    Most of new owners are small market teams in which the owners are crying foul the most. Old money doesn’t care about current system because they bought teams way before massive circa 2000 inflations.
    OKC, GSWarriors, and Phoenix for example are new owners that are whining the most. Loud minority is the case here. Why the richer owners don’t want to profit share is odd. NFL’s crap team is Jacksonville Jags and they are still worth more $$$ than NY Knicks. Profit sharing helps even though Jags attendance is among lowest and don’t sellout most Sundays. The NBA system is screwed & fans suffer.

  • http://bleacherreport.com/articles/791470-lebron-james-vs-dwyane-wade-who-is-the-better-player/page/8 nbk

    I am actually more surprised by how little every other team makes a season. That number seems ridiculously low, the Gate at UFC events is normally like 3 million. Can’t see how 42 Basketball games barely doubles that.

  • C Da Tyrant

    ^ meant off

  • IndyB

    These lost ticket sales are a drop in the bucket when compared to the local TV deals of the larger market teams.

  • http://cnbc.com Da_Real_JTaylor

    Maybe ticket price is higher because a good UFC fight is more rare than an NBA game warring as they have 52 at home a year

  • http://bleacherreport.com/articles/791470-lebron-james-vs-dwyane-wade-who-is-the-better-player/page/8 nbk

    42 and I know. But its not 21 times as expensive per ticket, I’ve been to a UFC event and countless basketball games. The discrepancy isn’t that huge. The biggest UFC event in history was 23,000 People and change. So say 24,000. 24,000 times what $140 assume that’s average price that equals $3,360,000. So lets say NBA team like Phoenix, average ticket price say $40 dollars, attendance is normally about 18,000 (Full capacity is like 19) So 18,000 x 40 = $720,000 x 41 Home Games = $29,520,000.00 – You see why I don’t understand that the total gate for a whole season lost is only 6 Million?

  • http://www.tiqiq.com TiqIQ

    nbk,we’re just looking at secondary market impact, not the entire event ticket sales. We assume about 10% of each game turnovers in the secondary market.

  • http://bleacherreport.com/articles/791470-lebron-james-vs-dwyane-wade-who-is-the-better-player/page/8 nbk

    Oh ok I feel you Q, my fault.

  • LA Huey

    The owner’s lack of profit sharing is interesting. I can understand how the bigger market owners wouldn’t want to subsidize the smaller teams but maybe they should consider the fact that those teams can be their “farms”.

  • O

    How much is Miami charging their “fans”?? That place always seems empty – even during the playoffs. How are they 3rd in paper loss?

  • http://bleacherreport.com/articles/791470-lebron-james-vs-dwyane-wade-who-is-the-better-player/page/8 nbk

    They still sell out every game O. A lot of the people are just rich and don’t have to show up, even if they spent their money.

  • O

    Thanks for the info, NBK. I ain’t know that. Things like that make me hate rich people. It’s always been my dream to be able to afford season tickets to the Knicks and Yankees. Then during baseball season, copp an apartment a block away from Yankee stadium, live there, and go see every single home game. Then right about the time the Yankees would win the World Series, basketball season would begin. Then i’d copp an apartment a block away from MSG and go to every Knick home game. But that’s just a ghetto kids dream. Rich folk who have the entire world handed to them just don’t know how to appreciate the little things that mean the world to us poor folk.

  • http://Slamonline.com nbk

    I feel you. Too their credit they do normally show up…..about halfway through and leave before the game is over. But they do show up haha it makes me mad. We used to have season tickets from like 94-08 then the economy took a dump. But i appreciated every game I got too go to (School sports got in the way a lot in HS. Sports in general got in the way sometimes before that).

  • Waskito

    O. I can related to you. In my country one pair of Jordan 2011 cost one months average salary if you work for MC Donald. Still remember the days I have to work 3 jobs for a pair of the original Jordan 9, some times ago

  • http://www.triplejunearthed.com/dacre Dacre

    I’m wondering if there is a clear link between the Lakers and Knicks financial loss report and the fact that they are considered 2 of the top 4 (if not THE top 2) most profitable teams in the league. Essentially meaning they would lose the most because in a successful venture they make them most??
    _____
    The team that would make the most, without the outlay (i.e. massive salary cap over-spending…therefore excluding the Knicks….) or suffer the least amount of $$$ loss through this lock out would have to have been one shrewd business practice…. I’m smelling some San Antonio / Memphis rubber…..
    ^_^

  • http://www.triplejunearthed.com/dacre Dacre

    secondary market impact…. how relevant is this again…?

  • BadBadLeroyBrown

    nbk, you’re assuming that fans show up in huge number for EVERY home game which has never been the case. I doubt there would be 18,000 in Phoenix for a game in April against Cleveland.

  • http://bleacherreport.com/articles/791470-lebron-james-vs-dwyane-wade-who-is-the-better-player/page/8 nbk

    Average attendance at Phoenix Suns Games last season = 17,567

  • http://bleacherreport.com/articles/791470-lebron-james-vs-dwyane-wade-who-is-the-better-player/page/8 nbk

    So my GUESS was off by about $750,000.00 — SOOOO SORRRY

  • Jim

    I love this post. I remember these days. I hope everything works out.

    Jordan | http://www.cityfence.ca/products/gates

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