Sunday, December 11th, 2011 at 11:55 am  |  23 responses

Swin Cash’s Advice for Lamar Odom

Don’t mix business and family.

by Swin Cash / @swincash

The past few days in the NBA have been…crazy. I went to bed in China a couple of nights ago after hearing about one of my UConn alums, Caron Butler, inking a deal with the Clippers and a three-team trade featuring superstars like Chris Paul, Lamar Odom, Luis Scola and Pau Gasol…only to wake up a few hours later and see it was vetoed by the Commissioner David Stern.

After that, all hell broke loose; the NBA started trending on Twitter, an email from an NBA owner to the commissioner was leaked, and lastly (the one that shocked me the most) Lamar Odom was extremely distraught by the news. Here was a player left not only baffled by the fact he was traded but the fact he wasn’t even given a heads up before it was reported by the media.

One look at Lamar’s timeline on Twitter and you realize two things: First, the fact he was traded hurt him; he never saw it coming or received a heads up. Second, he feels he cannot play this season for the Los Angeles Lakers. As a player who has been traded in my career, I have a little insight that I’d like to share with him. It may help him, or maybe not, but at least I tried to share the lessons I’ve learned.

First, understand this is business. Actually, BIG Business. You should have taken your emotions out of it years ago. You have to! That’s the only way to survive and keep a clear mind. I know how you’re feeling; you’ve invested so much in the team and in the community. They were like your family!

(Let me stop you right there.)

See that’s were athletes go wrong. In college, you were on scholarship, which meant four years of the same coaches, staff and even some teammates. They create a family atmosphere because they are helping mold you into young men and women. Once you go pro it becomes a different ball game. Now, don’t get me wrong, they probably loved you in Los Angeles, Lamar; you helped bring them two World Championship trophies. And, yes, while you will always be in their history books, don’t confuse success with security.

The reason you’re hurt is because you weren’t prepared mentally. I learned through experience not to take it personally (easier said than done, I know). I’m sure all the people you work with in L.A. from the top down like or love you and most of those same people probably appreciate what you’ve done. But when it’s time to address business, emotions don’t matter – making business sense does. It’s a truth that most athletes have to learn the hard way. That doesn’t mean you have to dislike your owners or organization; it just means you keep things in perspective and have a level of mutual respect about business – but take the false sense of loyalty out of the equation.

Obviously the trade didn’t go down (it looks like he is now going to Dallas) and as your tweet said, “what are you supposed to do now?” I’ll tell you what you do now – go to practice, put on your practice gear, lace up your Nike’s and ball out. Then, after practice when they ask you how you felt about the trade, you answer just like this (in your best Jay-Z voice): “It’s a business man and I’m a Business, Man.”

I kid.

Admittedly, that would be a good statement and a nice touch for the Khole and Lamar cameras but try this: “I’m a professional. I’m a Laker and I’m here to work hard to prepare for the 2011-12 season.” Then use the #ThatIsAll hash tag on them.

The best way to kill the pink elephant in your locker room and to break the ice is to keep it classy.

After hearing Lamar talk on the Steven A. Smith show a couple days ago my friend from NY said he was just acting for the camera crew that is following him for his TV show. That’s why he got choked up over the trade. I truly felt that Lamar was really hurt and blind sighted.

Whichever one is true, Lamar, I just hope you now understand why they say don’t mix business and family.

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  • http://hoopism.blogspot.com Sue Favor

    Excellent advice, top to bottom.

  • http://www.twitter.com BdayClub

    Its a business!!! I will take Dallas any day!!!!
    #thatisall

  • Magalie

    Great article! keep doing ur thing Swin <3

  • Carla

    Great piece, great advice to Odom and athletes in general. the thing is that it applies to all of us who work. Business is business, check the emotions at the door.

  • KT

    Not to be a downer, but Swin Cash leaving Detroit was not a surprise. Swin Cash wanted a trade, it was talked abt even during the WNBA Finals te year b4 she went to Seattle. Odom’s situation isn’t comparable, IMO. He was truly blind-sided.

  • @winnielau

    Players should indeed continue to act professionally, regardless of what is happening at the business end.

    The NBA is a massive business and players merely commodities. Some more valuable than others. I think it speaks of the arrogance of players to believe that they are bigger than the business.

    Do WNBA players conduct themselves more professionally, or are just better at containing their egos?

  • Jl

    Great advise Swin. and to KT I was a ticket holder for the Shock every year and I do not remember Swin ever wanting to be traded but could be wrong. Seattle has been great for her. Swin thanks for the advise.

  • Dan

    And Lamar says…What’s a Swin?

  • Ldub20

    Idk if anyone could give such sound advice. @KT I dont remember reading Swin saying she was in the same position….She said she understands the “emotions” of it. Either way…the advice given was definitely on point. How you gonna say not to be a downer then be a downer? lol…whats your advice for LO?

  • http://www.swincash.com Swin Cash

    Thanks for all the comments.. @KT I never said my situation was just like Lamar’s. So your not a downer….. @Dan Do you mean Who is Swin? I’m the woman that wrote this article, with the resume to do so… If you need more information, you can always Google Me sir.. Lol I guess that’s how you get more info right? Shrugs, Y’all have a blessed day and much love…

  • jo

    very well written, swin. :) didn’t know that it isn’t only basketball you’re great at! ;) good luck to you & the storm this coming season. hope you guys grab your third championship. cheers! :)

  • @winnielau

    @Dan

    A Swin is someone with one more championship than Lamar.

  • Jl

    @winnielau very well put.

  • SwissArmyKnife5

    So Swin Cash can hoop, write, and put dudes in check smh @Dan.

  • http://www.slamonline.com Slick Ric

    I would be happy just having Swin acknowledge me, lol. Great article.

  • anthony y

    From one vet to another. I think it was great advise and I would hope he would take it in. Solid article.

  • http://slamonline.com datkid

    holllly sh*t I can’t believe she replied to that guy!! lmaooooo I was gonna say something smart but now I’ma chill! also hi swim cash! :)

  • Lan

    Decent advice. Lamar’s needs to keep it classy. Any resentment or ill-feelings can be reflected on the (basketball) court.

    The event is a sad reflection of a cutthroat management where even a little heads up to a dedicated employee wasn’t given.

    But Lamar should be happy that he got Dallas and NOT a struggling franchise.

  • http://www.t-mac.com/tmac/index unf*ckwitable

    Dope.

  • hushabomb

    In a SLAM article with Shaq in it (this is the one where they just gave him the floor and Shaq just said what he needed to say) he said that on his trade to Miami “The FBI needs help in Miami. Its like this. Agent O’Neal you did a great job in LA. Now its time go to Miami and do my work there”

    @Lamar. Dallas wants you. You have plenty to give to Dallas (chips, versatility, experience, leadership). With your selflessness and versatile play, you now have a chance at a 3rd chip. Don’t give up that chance. And Khloe will like Dallas I’m sure.

  • Romanbp24

    Lamar is soft and sensitive. Not sorry to see him go. i think he thinks hes better than he is? Like Mitch said, he wasnt breaking up a championship team. Pau is next with the bs he pulled. Get some gamers on that team!!!!!!!

  • http://swin@swincash.com Swin Cash

    Shout out to you all. Whether you agreed or disagreed with the article, I appreciate the comments. I must say some of your comments made me laugh :-x Now let’s get this NBA season started! With all the trades, the story lines alone will replace “All My Children” and Erica Kane being cancelled…LOL xo

  • Raseven7

    Swin Cash is a dope player,writer and beautiful lol

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