Friday, June 4th, 2010 at 2:57 pm  |  123 responses

SLAM 140: On Sale Now!

LeBron James, Dwyane Wade and the vaunted free-agent class of 2010.

by Ben Osborne / @bosborne17

“Upstage the Finals”? In print, right now? Sure. We save our magazine Finals coverage for the issue that comes out right after the season ends, when we can celebrate the champ with a must-have issue for every NBA fan (will Rajon get his first cover? Ron-Ron his second? Kobe his millionth?). Besides, we’ve got these Finals owned online, with memories, live blogs (last night’s is here, with one slated for every game), analysis, and just killing it on Twitter.

So, SLAM 140. Look, in much of the NBA Universe, free-agent mania has already set in. Once this Finals gets out of hand (hopefully it isn’t already), the rest of the country will be in, too. Why not take the free-agent madness and break it down better than any other outlet in the game?

We started with the covers, which will both be on newsstands everywhere next week and were beautifully executed by image wizard Peter Possenti and Creative Director Melissa Brennan. They were designed to look good, grab your attention, attract eyeballs, etc (you know, like every magazine that needs to sell copies on newsstands does). I think they will.

As for the cover story, well, I’d say its as good a preview of what can happen come July 1 as you will find anywhere.

Looking for even more insight than the regular SLAM folk can provide, we reached out to the great Dave D’Alessandro to write an educational and funny piece explaining the myriad possibilities of what could happen to the NBA over the next two months or so.

If you like NBA journalism, you surely know who Dave is. And if you don’t, well… Dave is the NBA columnist for the Newark Star-Ledger and has been writing about the League since 1983. His recent work for the Ledger can be found here. I’m going to humbly stack this SLAM cover story up there with any of his work. Again, it’s educational and entertaining, like we strive to be every month.

If you’re sick of free agency already (in which case you may want to leave the country and the internet for a couple months), there’s still plenty of great stuff. The full version of Lang’s Rajon Rondo feature/interview. A dope catching-up-with-Steve Francis feature by Bonsu Thompson. Pieces on in-the-news ballers such as CJ Miles, Joakim Noah, Candace Parker, Brandon Roy, plus all the great photos, shoes and high school coverage we always deliver.

Get it.


wade140big

lebron140big


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  • iheartcoffee

    Well I guess that’s one way to sell magazines.

  • http://Yahoo ShanShan

    Can’t wait to get mine. Yall really did it this time !

  • http://air-tsinelas.blosgpot.com Roy

    Nice editing. :D

  • http://slamonline.com Ben Osborne

    *giving virtual pats on the back to myself, Ryne Nelson and Lisa Case for having the covers rotate on homepage*

  • prophecy_projectz

    This will take the Slam cover jinx to a new level…

  • prophecy_projectz

    Inside Sports did something similar back in 96 having a cover of MJ in a Bulls, Knicks and Lakers uniform.
    First thing I thought of when looking at this.

  • http://www.bulls.com Enigmatic

    LeBron in a Bulls jersey would’ve been a lot sicker. Wade is NOT going to Chicago. Oh well. Ben O., which one are subscribers getting?

  • http://SLAMonline.com GotHandles?

    FIRE as always.

  • Sweetness

    Dang this just makes me excited to see what gonna happen

  • http://www.slamonline.com/ niQ

    My guess is subscribers are going to get Lebron. Just a guess.

  • Jeff Hood

    awesome. will no doubt grab attention when they’re browsing the newstands

  • http://slamonline.com Ben Osborne

    Subscribers get Wade. All newsstands (US and international) should have both covers. This is actually out in New York City today.

  • http://www.shawn-kemps-offspring.blogspot.com Eboy

    What kind of disjointed bullsh*t is this?! Wade in a Bulls jersey makes about as much sense as Kobe in a Hornets draft cap….whatever….this is definitely not going to be one I wait patiently for in the mailbox. Oh…and I fully expect a Heat cover once the moves are made this summer to sure up their roster to remove the sour taste in the mouth this is going to leave. Clever idea, but the result is…well, enough of my bitc*in’. Sorry.

  • http://crohoops.com Tomislav

    Ben, which legend is published in old school section and wrote the piece?

  • http://www.bulls.com Enigmatic

    Hey, DWade on the cover (in a Bulls jersey, no less). A Joakim Noah Article. A Candace Parker article. I’ve been told a Jereme Richmond article is in there as well. As a Chicago-area raised hoop fanatic, I’m excited to read this!

  • http://slamonline.com Adam Fleischer

    Yeah. Rotating covers. Wow. Almost as cool as the covers themselves. Crispy images.

  • http://www.shawn-kemps-offspring.blogspot.com Eboy

    Somewhere, Bryan Crawford is laughing at my rant.

  • http://slamonline.com Allenp

    I’m intrigued by the Steve Francis article.

  • jw

    i’m waiting for stern to fine slam for tampering…

  • ctw724

    PG – Rose
    SG – Wade
    SF – Deng
    PF – Bosh
    C – Noah

    Your 2010-11 Chicago Bulls starting lineup.

    That’s what I’m talking about.

  • http://www.shawn-kemps-offspring.blogspot.com Eboy

    Co-sign Allen and LOL @ jw….perhaps I’ll just rip the cover off and move forward without anger when I get it.

  • mj23

    Wade looks pretty good in a Bulls jersey, but we’ll take Lebron instead.

  • http://slamonline.com Ben Osborne

    @Allenp: It’s very intriguing.
    @Tomislav: Terry Furlow by Eric Woodyard. Sad but so well done.

  • http://albayanos.com LeoneL

    Hmmm..Wonder if fans in Cleveland and Miami could love to get their hands on this issue…Still, Knicks and Bulls fans might make up for that loss.

  • http://www.bulls.com Enigmatic

    @ctw724 – that lineup is sick but uhh…no way is Wade coming back to Chicago with all his babymama drama, among other things.

  • http://www.bulls.com Enigmatic

    Co-sign mj23

  • http://slamonline.com Tzvi Twersky

    Nice work by everyone on this issue. Oh, for those who may care, Jason Williams makes an appearance too.

  • http://www.stuffwhitepeoplelike.com Tarzan Cooper

    How dumb is slam gonna look when bron goes to mia? And the stevie franchise piece has me very interested. Its a shame what happen to him. Triple doubles in screston, one good year in orl, then riding the pine in ny and getting injured. Quickest descent ever. His year in orl was not bad at all. Damn you isiah!

  • http://slamonline.com Ben Osborne

    @Tarzan This was meant to entertain, not really predict. Don’t think we can look dumb no matter what happens. The story handles the analysis and it is very well done.
    @Tzvi Yes, JWill a big part of things too!

  • http://yahoo.com kevin armenta

    havnt seen a knick player on the cover since chamique holdsclaw.SLAM keep doing your thing.you never upset me.

  • http://www.bulls.com Enigmatic

    @kevin armenta – so technically, you’ve never seen a Knick player on the cover.

  • vic21

    This edition has a point…whatever happened to stevie franchise?

  • LD

    I bet if all media quit asking LeBron where he was going and just ignored him for a month, he would make his decision right way just to get the attention back.

  • http://slamonline.com Matt Lawyue

    @kevin Since John Starks.. Love the covers guys. Great stuff.

  • BostonBaller

    dang, which one will come in the mail and which one will I have to pick up?

  • Hussman25

    Really am looking forward to reading the Stevie Franchise piece… His career was “shooting-star” esque… So fast, so bright and then… gone :O(

  • Hussman25

    SN: Also great photoshop work with the Uni’s… Yall never seem to amaze me

  • http://slamonline BossTerry

    Love the covers, collectors item waiting to happen…

  • http://slamonline.com Susan Price

    actually matt/kevin, latrell sprewell was on ish 36 as a knick.

  • chingy

    Daring covers!

  • C-Lo_The_Great

    well guess im only one who doesnt like this did you guys really have to add more gas to the free agent fire? im sick of it already
    at least someone in a bulls jersey got a cover lol

  • http://slamonline.com Tzvi Twersky

    But he was wearing a beater, SP.

  • http://slamonline.com Matt Lawyue

    Susan- he has no jersey on though so it shouldn’t count.

  • chingy

    can’t wait for the jwill and franchise reads

  • http://slamonline.com Susan Price

    gentlemen, this isn’t going to be a back and forth about this, because i am right. the question kevin asked was about a knick player on the cover, not a knick player in a jersey. spree = knick player. it’s after 5 on a friday, you guys don’t want to start.

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  • http://www.realcavsfans.com Anton

    I was expecting a “Joe Johnson and Amare pan-handling on the streets of New York” cover. What a dumb issue…wait, White Chocolate is in it?! I’m buying 80 copies

  • Flight

    Sterns probably already sent out a mean fine to slam..

  • http://slamonline.com Bryan Crawford

    Eboy, I did.

  • chingy

    @ctw724: that’ll be a sick team.

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