With an innovative program, Elevated Athletics is taking athletic training to the next level.
by Daniel Friedman / @DFried615
In an effort to thwart the traditional gym mentality, Elevated Athletics (EA) has revolutionized the way up-and-coming players can take their games to the next level in every sport. From basketball to lacrosse, EA’s Founder and CEO, Ty Olatoye’s goal is to “prepare young athletes to lead a healthy, active and very inspiring lifestyle—forever.”
Coming from a basketball background—Olatoye has played against basketball greats like Kevin Durant, Michael Beasley and Ty Lawson—EA’s founder has first-hand experience fighting to advance in the basketball circuit. Through his experiences, Olatoye has become acutely aware of how difficult it can be for young athletes to thrive in such a competitive world with little guidance and support in their training environment.
“I think the traditional gym is a complete waste of time for young athletes,” says Olatoye. “All the people that have slipped through the cracks, Elevated Athletics will alleviate that.”
After a short run playing college basketball in Southern California, Olatoye was contacted by a friend who needed an assistant coach. Olatoye obliged, and it became the seed that grew into Elevated Athletics. The main goal of their efforts was simply to help younger players develop their fundamentals, fix their jumper or help them learn to pass more efficiently. Rather than focusing solely on winning basketball games, Olatoye’s hands-on approach with skill development sparked interest from parents and the community. That’s when he and his friend quickly realized the need for such a program in their area.
“At the end of the day, John Calipari at the University of Kentucky is paid to win basketball games, and if he doesn’t win games, he’s out. And it trickles down through high school and AAU programs,” says Olatoye.
At this point, EA has developed into a program with the potential to transform the way that young athletes train as they participate at every level of their sport. There are literally thousands of athletes who have the potential to become the next LeBron James, but simply need the high-level training opportunities that others can afford. EA’s goal is to provide that training at a reasonable cost with everything located in one facility.
The program that EA has put together will be based on a four-tiered approach. With focus on nutritional consultations, athletic performance training, skill training and rehabilitation support, EA is looking to fill a void in the sports industry. By utilizing innovative technology and their mentoring program, players will be able to track their development and identify weaknesses in their games so they’ll be able to improve upon those areas with specialized coaching.
To offer athletes the highest level of instruction, Olatoye has partnered with trainers like former NBA player and trainer Sean Rooks, who had stints with the Los Angeles Lakers, Dallas Mavericks and Minnesota Timberwolves. Rooks was also part of the Phoenix Suns’ player development staff after his playing career ended. One of the head mentors at EA, Rooks believes, “We have to change the direction of where youth sports is going.”
By January 2014, Olatoye hopes to be fully up and running in the southwestern part of the United States, with multiple locations in the major markets. But beyond that, he’s thinking global, from Los Angeles to London. “There’s opportunity throughout the world. Our customers are in London, Italy…everywhere,” says Olatoye.