Deuce Brand Signs Streetball Legend ‘The Professor’ (VIDEO)

by February 09, 2016

Deuce Brand has signed streetball legend Grayson “The Professor” Boucher, and together they’ve teamed up to release #GOTHANDLES premium wristbands like the ones you see in the video above.

The three launch colorways of the #GOTHANDLES wristbands are out now—click here to cop yours. Read the full details below, straight from Deuce Brand:

Deuce Brand, Inc. announces Streetball Legend Grayson “The Professor” Boucher signs as official “Deuce Fam” Ambassador. Deuce Brand and The Professor met for the #GOTHANDLES video & photo shoot in San Diego, CA. This signifies the first major basketball related endorsement deal for Deuce Brand since the company’s launch in 2010. The globally renown Streetball Legend will now become a major face of the fast growing California wrist wear company.


As part of their relationship, Deuce Brand and The Professor collaborated on an exclusive signature wristband inspired by The Professor’s catchy social media tagline #GOTHANDLES. The #GOTHANDLES tagline has become a major influencer within the basketball social media community. Created by Grayson “The Professor” Boucher to inspire basketball players of all ages stay on top of their game, ball handling skills and more importantly keep improving. This inspired Deuce Brand to create a one of a kind premium wristband that can be worn on and off the basketball court. The #GOTHANDLES signature wristband was designed in 3 different colors including Black/White (Night’n’Day), Red/Black/White (Bullseye) and White/Light Blue (Air Mag). Each #GOTHANDLES wristband is made with premium grade silicone and manufactured with the Deuce Stretch Fit Technology; a silicone stretch component that allows the wristband to be fully reversible. One side of this Signature wristband features an emboss color filled #GOTHANDLES logo while the other has the trademarked Deuce Two In The Air logo.


Deuce Brand met The Professor in 2010 and developed a bond since the first meeting. After years of working together unofficially, Deuce Brand made an agreement to sign Grayson “The Professor” Boucher as their first major athlete under the their Deuce Fam.


“I’ve known Grayson for over 5 years now and have built more of a friendship than a business relationship. He symbolizes what Deuce Brand is all about…. a true Underdog that has worked his way to the top. It’s a perfect union for us to keep growing our brand. ” said Gary Hughes, CEO of Deuce Brand.