Fanatics merchandise has been setting records over the past week after the Cavs won the ‘chip. Check out the minute-by-minute heat map above of all the activity from the fans in the video above.
More details, from our friends at Fanatics:
24 hours following the championship clinching game, Cavaliers fan gear and merchandise was up 100% compared to the same 24 hour period after the Warriors title in 2015.
Cavaliers fans have purchased more gear to-date following the championship (less than 48 hours) than Warriors fans did in a full week’s time in 2015.
Cavs fans purchased more gear on their phones alone following the win than Warriors fans did across ALL mobile platforms in 2015 during the same time – Fanatics has already reported a championship record for mobile sales, eclipsing the College Football Playoff title game earlier this year (73% vs. 68%).