Dwyane Wade is on a ‘MISSION’

by January 31, 2011

We received this in the mail today and thought y’all might care to know:

MISSION, the world’s first and only Athlete-Engineered™ product line, announced today the addition of six-time NBA All-Star and 2006 NBA Champion Dwyane Wade to the company’s elite roster of athlete partners.  Wade will join a premier group of world-class athletes including 13-Time Grand Slam Tennis Champion Serena Williams, 5-Time MLB All-Star David Wright, 2-Time NBA MVP Steve Nash and Gold Medal Soccer Champion Mia Hamm.

As part of the partnership, Wade will work with MISSION chemists to develop game-changing technologies and formulations designed to enhance in-game performance.

MISSION’S elite athlete partners work together with world-renowned doctors, scientists and athletes – who collaboratively engineer the MISSION products to meet the highest demands of athletic performance.  From high performance ultra-grip gels to keep hands dry during competition and proprietary arnica-based topical analgesics to aid in recovery after competition, to fast-drying ingredients and paraben/preservative free formulations, MISSION maniacally focuses on true product innovations that are unmatched in the marketplace – and give athletes the edge they need.

“I’m proud to join the MISSION team, and to represent a brand with a deep commitment to athlete-made products.  As an athlete, I push my body to extremes every single day. Utilizing a brand dedicated to performance improvement – both on and off the court – is essential for continuous development,” said Dwyane Wade.  “I’m really excited to help bring new MISSION products to the public, and the one I’m working on for a launch this year is a real game-changer.”

MISSION has over 25 high-performance product innovations in its portfolio and is sold in nearly 10,000 stores across the US including Dick’s Sporting Goods, Hibbett Sports, Lady Foot Locker, CVS/pharmacy and missionproduct.com.